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Is Monday Morning Officially Tyler, The Creator Time Following the No. 1 Debut of ‘Don't Tap the Glass'?
Is Monday Morning Officially Tyler, The Creator Time Following the No. 1 Debut of ‘Don't Tap the Glass'?

Yahoo

time3 hours ago

  • Entertainment
  • Yahoo

Is Monday Morning Officially Tyler, The Creator Time Following the No. 1 Debut of ‘Don't Tap the Glass'?

For the second straight year, Tyler, The Creator debuts atop the Billboard 200 with a new album — and for the second straight year, he does it with just over half a week of consumption to his credit. With just a couple days' notice, Tyler released new set Don't Tap the Glass the morning of July 21 — a Monday, already three-plus days into the Friday-starting tracking week — about nine months after dropping Chromakopia at the same time of the week. And like Chromakopia, which bowed at No. 1 with 299,000 first-week units (according to Luminate), Glass also debuts at No. 1, albeit with fewer units moved (197,000). More from Billboard Jonas Brothers Address Whether They Still Feel 'Guilt' Over 2013 Breakup: 'It Needed to Happen' Billie Eilish Says Irish Fans Make Her Feel 'So Seen' in Dublin Everclear Celebrate 'Sparkle and Fade' With Full Album Tour Down Under Has Tyler's Monday-release strategy been validated by the back-to-back No. 1s? And will this be his first year ranking among the country's top tier of pop stars? Billboard staffers answer these questions and more below. at No. 1 with 197,000 first-week units. Is that number lower, higher or about what you would've expected for the album's bow? Mackenzie Cummings-Grady For only four days worth of numbers, that number is very high. It's right in line with what I would think a Tyler release would do at this point. His fans have become unbelievably rabid and cult-like, and will devour anything he drops regardless of what day of the week it is. Kyle Denis: This is about what I expected. I was hoping it would be able to inch past the 200,000-unit mark, but it's hard to be unhappy with 197,000 units in just four days of tracking. Angel Diaz: That number is very impressive being that it really didn't have a rollout and Chromakopia dropped less than a year ago. I think this leaves no doubt that Tyler is not only one of the biggest rappers out, but also one of music's biggest acts. He deserves to be mentioned with the likes of Beyonce, Taylor Swift, Drake, Kendrick, etc. He has the numbers to back it up. Jason Lipshutz: Higher. Even with the understanding that Tyler is unquestionably an A-list star in popular music, earning a nearly 200k first-week bow with a surprise album, in a shortened chart week, less than a year after his last album, represents an over-the-top success. Last year, Chromakopia represented a smash — and one of Tyler's strongest front-to-back listens to date — so to come up with another of those so quickly highlights just how scorching Tyler's current hot streak is at this point. Andrew Unterberger: Maybe a little lower, just because that Chromakopia number is a full 100k higher. But then again, 197k is still more than Justin Bieber was able to do with a surprise drop in a full week — which is pretty damn crazy to think about when you zoom out on it. 2. Between this and 2024's , it's been two straight early-Monday album releases for Tyler, The Creator. Do you think the responses to the two albums so far justifies this unconventional release strategy for him? Mackenzie Cummings-Grady: Absolutely. It also just shows the power of his fanbase. His supporters are following him specifically as an entity, rather than just routinely checking in for new music every Friday. The fans follow Tyler's every move, and with listeners that dedicated it's clear Tyler can keep dropping whatever he wants whenever he wants. Kyle Denis: Undoubtedly. For two LPs in a row, Tyler has charted the entire tracklist on the Hot 100, pulled in over 100,000 pure sales first-week, and over 90 million opening week on-demand official streams. Already an A-tier music star, Tyler's mid-week releases have allowed him to truly create a spectacle out of his albums that dominates the cultural conversation for the following week and weekend. The tracking week may be shorter, but each album's time in the zeitgeist lasts a bit longer than the timeframe a traditional Friday release might have yielded. Angel Diaz: I definitely think the response justifies this strategy. Now, as a rap writer, I'm not sure which approach I prefer because we have to come up with knee-jerk reactions whether he drops on a Friday or on a Monday. I do appreciate only having to listen to one project on a release day, though. I would like these surprise albums to drop with all the feature and production credits ready to go too, so that we're not playing guessing games as we try to write about them. Jason Lipshutz: The Monday release strategy is a curious one for a major artist like Tyler, who could have collected much bigger first-week debuts with a standard Friday drop but instead prioritized issuing his albums on a day of the week with zero other competition. The buzz that both Chromakopia and Don't Tap the Glass generated upon their respective releases makes up for the missed first-week album units, though: this strategy underlines the fact that Tyler cares less about streaming metrics and more about creating an authentic moment for listeners, an anti-commercial artistic philosophy that has surely been compelling for fans. Andrew Unterberger: Basically. But selfishly, I would like to see him go back to the Friday release on his next one — maybe even with a little more of a promo rollout — just because I want to see what kind of full-first-week number Tyler can pull at his absolute commercial peak. 3. Largely due to the album's mid-week release, the album only charts one song in the Hot 100's top 40 ('Big Poe' at No. 33), but launches all 10 tracks onto the Hot 100. Do you see any of them becoming breakout hits from the set, or is it too much about the full album for one track to stand out like that? Mackenzie Cummings-Grady: I see 'Big Poe' and 'Sugar On My Tongue' branching out a little bit just because of how infectious they are, but at this point I consider Tyler to be an album guy. His fans come for the full experience of his projects, rather than just for a hit song here and there. Kyle Denis: I think 'Ring Ring Ring' probably emerges as the breakout hit from the set. It's dance-forward, has legitimate potential for a top 40 radio breakthrough and features a timeless interpolation of Cherrelle & Alexander O'Neal's 'Saturday Love.' I'd also keep an eye on 'I'll Take Care of You.' Angel Diaz: I'd put my money on 'Stop Playing With Me' and 'Don't You Worry Baby' featuring Madison McFerrin as the breakout hits when the dust settles. However, a 10-track album that clocks in at just under 30 minutes makes it easy for the listeners to press play and let it ride. In a couple years kids are going to hear their parents hit play on 'Big Poe' on a Saturday morning and they're gonna know it's time to clean the house. Jason Lipshutz: 'Sugar On My Tongue' functions like no other Tyler, The Creator tracks that had preceded it, a dance-funk fantasia with more bounce than something like 'EARFQUAKE' and a more propulsive tempo than anything on Chromakopia. This summer has sorely needed a smash hit like 'Sugar On My Tongue,' and I'm guessing it helps highlight the back half of the season on the charts. Andrew Unterberger: I'll say 'Stop Playing With Me' just because it's the one that already has a (great) music video. But honestly, 'breakout hit' is always sorta relative with Tyler, and I think doubly so on this surprise 10-track release. I doubt we'll know what the true fan favorite from the set is until we see which song is unexpectedly still appearing on the Spotify daily charts two years from now. 4. Tyler has never dropped albums in back-to-back years before, nor had a release with such a short rollout. Do you think that means the album will ultimately be considered more of a detour/side project for him, or will it ultimately be viewed on the same tier as his highly acclaimed last few sets? Mackenzie Cummings-Grady: It feels more like a side project, and with Tyler telling us prior to its release to keep our expectations in check, it's safe to say he feels the same way. Whether it goes on to be as highly acclaimed as his other efforts, only time will tell. Kyle Denis: I think it depends on how he continues to roll the album out. If the Los Angeles no-phones listening party, the New York City pop-up and the album's striking imagery are anything to go by, it's more likely than not that Don't Tap the Glass ends up as respected as any studio LP from Tyler. Angel Diaz: At first, I felt like this would be a side thing for him, but given the overwhelming positive reaction it's gotten, I can see some folks holding this tape in high regard because it features some of his best production to date. It's also a lot more fun than Chromakopia. Jason Lipshutz: While Don't Tap the Glass stands apart from Chromakopia sonically, it's hard to separate the two projects right now — especially considering that Tyler is still touring arenas behind Chromakopia. I think that will change over time, though: this is not a Kid A/Amnesiac situation, where a quick follow-up to an album is clearly composed of material from the same studio sessions, and thus tethered loosely together forever. In a few years, these two albums will sound different enough — and represent different sides of Tyler's artistry — that they won't be linked together by their release-date proximity. Andrew Unterberger: When it comes to end-of-decade or all-time lists that only have one or two spots max available for Tyler albums, I doubt Glass will be one that they go with. But I do think fans will certainly cherish it — it's just so much fun, so unlike any other release in the rap great's catalog, and such a fantastic showcase of him at the peak of his powers. Most importantly, it just keeps his winning streak going, and the one he's on currently can only be rivaled by a handful of artists in all of popular music. 5. Though he's been an honorable mention in 2021 and 2024, Tyler, The Creator has yet to finish in our Greatest Pop Stars year-end top 10. Should he make the list for the first time this year, or does he still have more to prove? Mackenzie Cummings-Grady: He should definitely make the list. At this point Tyler deserves all the accolades. His power in mainstream music is undeniable. Kyle Denis: Between Chromakopia's success bleeding into 2025, his massive tour in support of that album and now this new phenomenon of Don't Tap the Glass, I'd say his case damn near solidified. Angel Diaz: I would like to see the list if Tyler isn't top 10 this year, so I can boo it. He's already one of the biggest rap stars in the world, so that automatically makes him one of the biggest pop stars. He writes his own songs, makes his own beats, makes his own clothes, and always has something to say. He should easily be in the conversation in 2025. Jason Lipshutz: Definitely. Two big albums (with 2024's Chromakopia carrying hits into 2025), a major tour, significant festival headlining slots and buzz worthy pop-culture moments, with still five months to go? I'd be shocked if he doesn't crash his first top 10. Andrew Unterberger: It's gonna take a hell of an end to the pop year for this to even be in question. Best of Billboard Chart Rewind: In 1989, New Kids on the Block Were 'Hangin' Tough' at No. 1 Four Decades of 'Madonna': A Look Back at the Queen of Pop's Debut Album on the Charts Chart Rewind: In 1990, Madonna Was in 'Vogue' Atop the Hot 100 Solve the daily Crossword

BTS Denied Another No. 1 Album By A Surprise Competitor
BTS Denied Another No. 1 Album By A Surprise Competitor

Forbes

time4 hours ago

  • Entertainment
  • Forbes

BTS Denied Another No. 1 Album By A Surprise Competitor

BTS debuts Permission to Dance on Stage (Live) at No. 2 on Top Album Sales and No. 10 on the ... More Billboard 200, while Tyler, the Creator leads both lists. NEW YORK, NEW YORK - DECEMBER 31: BTS performs during the Times Square New Year's Eve 2020 Celebration on December 31, 2019 in New York City. (Photo by Manny Carabel/FilmMagic) BTS is back on the charts in the United States, as the South Korean septet debuts its latest album Permission to Dance on Stage (Live). The set appears on several Billboard tallies thanks to the pent-up demand for anything connected to the boy band, as the singers have all been focusing on serving their country and their solo careers for several years now. The full-length effort doesn't quite make it to No. 1 on most rankings, but it does perform well across the board. On the most important sales list, the K-pop favorites are denied another champion as a surprise release from one of hip-hop's biggest stars beats the Grammy-nominated group to the peak. BTS's New Album Launches at No. 2 Permission to Dance on Stage (Live) arrives at No. 2 on the Top Album Sales chart this week. The set opens with 36,000 pure purchases, according to Luminate. During another tracking period, that might have been enough to send the K-pop superstars to the top spot, but the competition was too fierce this time around. Tyler, the Creator Beats BTS to the Summit The current ruler of the Top Album Sales chart is Don't Tap the Glass, which Tyler, the Creator released midweek. The rapper only revealed the full-length shortly before he dropped it, and it only had a few days in which to rack up sales, but that didn't stop it from selling incredibly well in its first few hours of availability. Don't Tap the Glass sold 127,500 copies in less than a week, easily conquering the ranking. Half a Dozen Leaders for BTS As the group's live project debuts, BTS earns its fifteenth placement on the Top Album Sales chart. 11 of those projects have climbed into the highest tier, and half a dozen have led the charge. BTS Returns to the Billboard 200's Top 10 Permission to Dance on Stage (Live) also makes it to the highest tier on the Billboard 200, which was a tougher feat to manage. BTS narrowly breaks back into that coveted space as the group's live project starts at No. 10. The success of Permission to Dance on Stage (Live) is largely thanks to those 36,000 pure purchases, but when including the sales of individual tunes from its tracklist and streaming activity, the live effort moved a total of 43,000 equivalent units.

Tyler, The Creator's ‘DON'T TAP THE GLASS' Debuts at No. 1 on Billboard 200 Albums Chart
Tyler, The Creator's ‘DON'T TAP THE GLASS' Debuts at No. 1 on Billboard 200 Albums Chart

Yahoo

timea day ago

  • Entertainment
  • Yahoo

Tyler, The Creator's ‘DON'T TAP THE GLASS' Debuts at No. 1 on Billboard 200 Albums Chart

Tyler, The Creator scores his fourth No. 1, all earned consecutively, on the Billboard 200 albums chart as his latest album, DON'T TAP THE GLASS, debuts atop the tally (dated Aug. 2). The set launches with 197,000 equivalent album units earned in the United States in the week ending July 24, according to Luminate. After teasing a new project on social media, the artist announced the album on Friday, July 18, with a release date slated for an off-cycle Monday, July 21. In turn, the album arrives on the Billboard 200 with only four days of activity in its first tracking week toward the chart. Most albums are released on Friday of each week; Luminate's tracking week for the chart runs Friday through Thursday. (It's the second off-cycle release in a row to debut at No. 1, following the JACKBOYS 2 project a week ago, which dropped on a Sunday.) More from Billboard 'The Essential Ozzy Osbourne' Vaults Up Billboard 200, Becoming His 10th Top 10 Drake Postpones Manchester Show Due to 'Travel Logistics' Tom Lehrer, Song Satirist and Mathematician, Dies at 97 More than half of DON'T TAP THE GLASS' first-week activity is owed to album sales (it's the top-selling album of the week with 128,000 sold). Those sales are largely from five physical offerings exclusively sold via the artist's official webstore (a vinyl LP, CD and three deluxe boxed sets containing a piece of branded clothing and a copy of the CD). The five physical sets went up for sale in the webstore shortly after the album's announcement. All physical versions of the album contained one bonus track as compared to the standard 10-song widely available digital download and streaming edition of the album. Tyler, The Creator previously topped the chart with CHROMAKOPIA (2024), CALL ME IF YOU GET LOST (2021) and IGOR (2019). In total, GLASS is Tyler, The Creator's eighth top 10-charted effort, the entirety of his charting titles on the Billboard 200. Elsewhere in the top 10 of the latest Billboard 200, Alex Warren hits the top 10 for the first time with You'll Be Alright, Kid; the late Ozzy Osbourne is remembered as The Essential Ozzy Osbourne jumps 134-7 (marking his 10th top 10); Jessie Murph collects her first top 10 with the arrival of Sex Hysteria; and BTS notches its eighth top 10 with the bow of PERMISSION TO DANCE ON STAGE (LIVE). The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units, compiled by Luminate. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. The new Aug. 2, 2025-dated chart will be posted in full on Billboard's website on July 29. For all chart news, follow @billboard and @billboardcharts on both X, formerly known as Twitter, and Instagram. Of DON'T TAP THE GLASS' 197,000 equivalent album units earned in the week ending July 24, album sales comprise 128,000 (it debuts at No. 1 on the Top Album Sales chart), SEA units comprise 69,000 (equaling 93.34 million on-demand official streams of the set's songs — it debuts at No. 4 on Top Streaming Albums) and TEA units comprise a negligible sum. Morgan Wallen's chart-topping I'm the Problem bumps 3-2 on the latest Billboard 200, earning 142,000 equivalent album units (down 4% — though it returns to No. 1 on Top Streaming Albums for a ninth nonconsecutive week on top). The KPop Demon Hunters soundtrack rises 5-3 (89,000; up 5%) and JACKBOYS and Travis Scott's JACKBOYS 2 falls 1-4 in its second week (78,000; down 66%). Alex Warren hits the top 10 of the Billboard 200 for the first time as You'll Be Alright, Kid jumps 19-5 after it was expanded with 10 added songs. The set earned 73,000 equivalent album units in the tracking week (up 207%). Of that sum, SEA units comprise 59,000 (up 157%, equaling 80.19 million on-demand official streams of its songs — it moves 15-5 on Top Streaming Albums), album sales comprise 13,000 (up 9,483% — it debuts at No. 7 on Top Album Sales) and TEA units comprise 1,000 (up 71%). You'll Be Alright, Kid includes Warren's smash single 'Ordinary,' which has spent seven weeks atop the Billboard Hot 100 chart (through the most recently published list, dated July 26). The expanded album's sales got a boost from its availability across five vinyl variants (including a signed editions) and two CD editions (one of them signed). Justin Bieber's SWAG shifts 2-6 in its second week on the Billboard 200, earning 72,000 equivalent album units (down 55%). The Essential Ozzy Osbourne vaults 134-7 the Billboard 200, following Osbourne's death on July 22. The best-of collection reaches the top 10 for the first time (it previously peaked at No. 81 in 2003, the year it was released) and marks the 10th top 10-charted set for the late metal god. Essential earned nearly 44,000 equivalent album units in the July 18-24 tracking week (up 309%). Of that sum, SEA units comprise 35,000 (up 287%, equaling 48.70 million on-demand official streams of the set's songs — it debuts at No. 9 on Top Streaming Albums), TEA units comprise 6,000 (up 888%) and album sales comprise 3,000 (up 197% — it re-enters at No. 30 on Top Album Sales). Osbourne previously hit the top 10 on the Billboard 200 with Patient Number 9 (No. 3 in 2022), Ordinary Man (No. 3, 2020), Scream (No. 4, 2010), Black Rain (No. 3, 2007), Down to Earth (No. 4, 2001), Ozzmosis (No. 4, 1995), No More Tears (No. 7, 1991), Tribute (with Randy Rhoads, No. 6 in 1987) and The Ultimate Sin (No. 6, 1986). Osbourne was also the longtime frontman for Black Sabbath, which claimed two top 10s: 13 (No. 1 in 2013) and Master of Reality (No. 8, 1971). Jessie Murph achieves her first top 10 on the Billboard 200 as Sex Hysteria debuts at No. 8 with 44,000 equivalent album units earned. Of that figure, SEA units comprise 35,000 (equaling 48.23 million on-demand official streams of the set's songs — it debuts at No. 10 on Top Streaming Albums), album sales comprise 9,000 (it debuts at No. 10 on Top Album Sales) and TEA units comprise a negligible sum. Sex Hysteria is the third-charted project for Murph on the Billboard 200, following That Ain't No Man That's the Devil (No. 24 in 2024) and Drowning (No. 162 in 2023). The new album was preceded by a pair of Hot 100 hits in 'Blue Strips' (her highest-charted song and first top 20, hitting No. 15 in May) and 'Touch Me Like a Gangster' (No. 56 in June). Sex Hysteria was issued as a 13-song widely available digital download album, a 15-song version (widely available as a download and on streamers; it includes two additional tracks: 'Donuts' with Gucci Mane and 'Ain't But a Thing') and a 15-song physical version (on CD and vinyl, with two additional tracks: 'Ur a Bitch' and 'No Chance'). The album was pressed on two vinyl variants (one signed by the artist) and two CD iterations (one signed). Clipse's Let God Sort Em Out falls 4-9 in its second week on the Billboard 200, earning 43,000 equivalent album units (down 63%). Closing out the top 10 is BTS' PERMISSION TO DANCE ON STAGE (LIVE), debuting at No. 10. The act's first live album also marks its eighth top 10-charted project. The live set launches with 43,000 equivalent album units earned, with album sales comprising 36,000 (it debuts at No. 2 on Top Album Sales), SEA units comprise 5,000 (equaling 6.58 million on-demand official streams of its songs) and TEA units comprise 2,000. The album was issued as a standard 22-track project via streamers, and to purchase as a digital download and CD (across five variants, each containing branded collectible ephemera, some randomized). This is the second live album to reach the top 10 in 2025, following Taylor Swift's Lover: Live From Paris, which hit No. 2 in January. Luminate, the independent data provider to the Billboard charts, completes a thorough review of all data submissions used in compiling the weekly chart rankings. Luminate reviews and authenticates data. In partnership with Billboard, data deemed suspicious or unverifiable is removed, using established criteria, before final chart calculations are made and published. Best of Billboard Chart Rewind: In 1989, New Kids on the Block Were 'Hangin' Tough' at No. 1 Four Decades of 'Madonna': A Look Back at the Queen of Pop's Debut Album on the Charts Chart Rewind: In 1990, Madonna Was in 'Vogue' Atop the Hot 100 Solve the daily Crossword

‘The Essential Ozzy Osbourne' Vaults Up Billboard 200, Becoming His 10th Top 10
‘The Essential Ozzy Osbourne' Vaults Up Billboard 200, Becoming His 10th Top 10

Yahoo

timea day ago

  • Entertainment
  • Yahoo

‘The Essential Ozzy Osbourne' Vaults Up Billboard 200, Becoming His 10th Top 10

The Essential Ozzy Osbourne vaults 134-7 the Billboard 200 (dated Aug. 2), following Osbourne's death on July 22. The best-of collection, first released in 2003, reaches the top 10 for the first time (it previously peaked at No. 81 in 2003) and marks the 10th top 10-charted set for the late metal god. Osbourne previously hit the top 10 on the Billboard 200 with Patient Number 9 (No. 3 in 2022), Ordinary Man (No. 3, 2020), Scream (No. 4, 2010), Black Rain (No. 3, 2007), Down to Earth (No. 4, 2001), Ozzmosis (No. 4, 1995), No More Tears (No. 7, 1991), Tribute (with Randy Rhoads, No. 6 in 1987) and The Ultimate Sin (No. 6, 1986). Osbourne was also the longtime frontman for Black Sabbath, which claimed two top 10s: 13 (No. 1 in 2013) and Master of Reality (No. 8, 1971). More from Billboard Tyler, The Creator's 'DON'T TAP THE GLASS' Debuts at No. 1 on Billboard 200 Albums Chart Drake Postpones Manchester Show Due to 'Travel Logistics' Tom Lehrer, Song Satirist and Mathematician, Dies at 97 The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units, compiled by Luminate. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. The new Aug. 2, 2025-dated chart will be posted in full on Billboard's website on July 29. For all chart news, follow @billboard and @billboardcharts on both X, formerly known as Twitter, and Instagram. Essential earned nearly 44,000 equivalent album units in the July 18-24 tracking week (up 309%) according to Luminate. Of that sum, SEA units comprise 35,000 (up 287%, equaling 48.70 million on-demand official streams of the set's songs — it debuts at No. 9 on Top Streaming Albums), TEA units comprise 6,000 (up 888%) and album sales comprise 3,000 (up 197% — it reenters at No. 30 on Top Album Sales). Best of Billboard Chart Rewind: In 1989, New Kids on the Block Were 'Hangin' Tough' at No. 1 Four Decades of 'Madonna': A Look Back at the Queen of Pop's Debut Album on the Charts Chart Rewind: In 1990, Madonna Was in 'Vogue' Atop the Hot 100 Solve the daily Crossword

Company in Coldplay KissCam drama hires Gwyneth Paltrow as spokeswoman
Company in Coldplay KissCam drama hires Gwyneth Paltrow as spokeswoman

STV News

time2 days ago

  • Entertainment
  • STV News

Company in Coldplay KissCam drama hires Gwyneth Paltrow as spokeswoman

Astronomer, the company whose chief executive resigned after being caught on a KissCam at a Coldplay rock concert embracing a woman who was not his wife, is trying to move on from the drama with someone who knows the band pretty well. Actress Gwyneth Paltrow, who was married to Coldplay's frontman Chris Martin for 13 years, said on Friday that she has been hired by Astronomer as a spokeswoman. Astronomer, a tech company based in New York, found itself in an uncomfortable spotlight when two of its executives were caught on camera in an intimate embrace at a Coldplay concert – a moment that was then flashed on a giant screen in the stadium. Chief executive Andy Byron and human resources executive Kristin Cabot were caught by surprise when Martin asked the cameras to scan the crowd during a concert earlier this month. 'Either they're having an affair or they're just very shy,' Martin joked when the couple appeared on screen and quickly tried to hide their faces. In a short video, the Shakespeare In Love and Ironman star said she had been hired as a 'very temporary' spokeswoman for Astronomer. 'Astronomer has got a lot of questions over the last few days and they wanted me to answer the most common ones,' Paltrow said, smiling and deftly avoiding mention of the KissCam fuss. 'We've been thrilled that so many people have a newfound interest in data workflow automation,' she said. 'We will now be returning to what we do best, delivering game-changing results for our customers.' When footage from the KissCam first spread online, it was not immediately clear who the couple were. Soon after, the company identified them, and Byron resigned, followed by Cabot. The video clip resulted in a steady stream of memes, parody videos and screenshots of their shocked faces filling social media feeds. Online streams of Coldplay's songs jumped 20% in the days after the video went viral, according to Luminate, an industry data and analytics company. Get all the latest news from around the country Follow STV News Scan the QR code on your mobile device for all the latest news from around the country

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