22-05-2025
Advanced Media wraps up ‘Behind the Lighting with Astera' open house event
Jesper Sorensen, Astera Product Specialist, highlighted their ecosystem and latest flagship lights, while TVTok's team demonstrated smooth set production using Astera products.
Advanced Media and Astera wrapped up their open house event, 'Behind the Lighting with Astera,' on May 19, 2025, at GreySea Virtual Production Studio in collaboration with TVTok Dubai. The event drew a crowd of prominent gaffers, directors of photography, rental companies and emerging professionals in the film and photography industries.
Attendees had the opportunity to explore two dynamic production sets, each demonstrating the seamless integration of Astera's professional lighting systems with its wireless control solutions. Beyond the technical demonstrations, guests also viewed completed videos filmed and edited on-site in under a day, offering a comprehensive look into real-time production workflows.
Jesper Sorensen, Product Specialist for Astera, who presented at the event Astera's disruptive success story and latest products for filming industry that included QuikSpots and LunaBulb, highlighted guests' substantial interest in efficiently utilizing all represented solutions on sets. Having several events with Astera Academy, he also noted a unique format of the event created by Astera users for their own peers.
Speaking about the event, Ahmed Abdelwahab, Head of Digital Cinema Department at Advanced Media, commented: 'This event is the outcome of two months of dedicated planning and collaboration with our partners. Our goal was to offer clients a unique experience that not only deepens their understanding of Astera products but also gives them the chance to see and interact with the products in real set.
'Our vision is to introduce a workshop model that enables participants to experience the products firsthand, supporting our core objective of accelerating demand creation.'
Advanced Media exclusively represents Astera film lighting products from 2018, the same year Astera entered cinema market with FP series, winning several awards worldwide with its first Titan Tube. Throughout this long-term partnership they built loyal relationship with UAE customers, offering efficient service center and consulting in AMT showroom.
