07-03-2025
Jisoo Returns as the Face of Tommy Hilfiger and Models Tailored Prep Classics in Spring Campaign
Jisoo, the South Korean singer and actor, will once again be the face of Tommy Hilfiger, featured in the company's spring campaign.
The 30-year-old returns for the third Hilfiger campaign having joined the Tommy family as brand ambassador for fall 2024 and headlining Lunar New York the same year.
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Jisoo started out with K-pop group Blackpink before forging a solo career as a singer and actor. She attended Hilfiger's spring 2025 show last September during New York Fashion Week on the decommissioned Staten Island Ferry, and has a role in the 2025 K-Drama 'Newtopia.'
For the campaign, Jisoo is dressed in softly tailored prep classics.
'My style is always evolving, and working with Tommy Hilfiger has been a defining part of that journey,' Jisoo said. 'This collection blends American heritage with refined simplicity, and makes me comfortable, empowered and completely myself. I love how each piece fits into my everyday life, allowing me to express who I am in any moment. It's been a joy to bring that spirit to the campaign.'
Tommy Hilfiger added, 'I have always been inspired by the women redefining culture, and Jisoo is the perfect embodiment of this movement. She is a modern entertainment icon who radiates confidence, positivity and effortless charisma. Jisoo brings fresh, global perspective to our Americana style, making her the ultimate Tommy woman for today.'
In the ads, she wears pieces from both the spring 2025 collection and Sofia for Tommy, a co-created capsule with Sofia Richie Grainge. She models looks that reflect Hilfiger's love for the nautical lifestyle seen through Breton stripes across a classic Henley top and flared miniskirt, and gold buttons on a cropped navy blazer.
The spring collection is available on in Tommy Hilfiger stores worldwide and through select wholesale partners throughout the season.
The ads will run across digital, social and retail channels.
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