Latest news with #Lyst
The Independent
21-05-2025
- Lifestyle
- The Independent
Uniqlo's viral crossbody now comes in a summer picnic print – and it's on sale for just £10
If you need hands-free practicality and laid-back style, let me make a case for the viral Uniqlo crossbody bag. Launched by the Japanese retailer in 2022, the bag has reached cult status thanks to its affordable price point (just £14.90) and ability to elevate a simple outfit. In fact, the fashion forecaster Lyst even named it the hottest product in the world in 2023, beating the likes of Rick Owens, Bottega Veneta, and Alaïa. But it wasn't just a fashion fad; the crossbody bag has remained a style staple. The bag is just as ubiquitous among the Instagram style set as on the commute or in the airport – it's beloved by backpackers and city breakers. In fact, it's a personal favourite. After testing this bag during London day festivals, sunny European city breaks and a beach holiday in Thailand, I can confirm that it's a winner for any warm-weather wardrobe. The crossbody design is much more practical than most handbags, freeing up your hands. On top of that, it's deceptively roomy for such a small bag. I've found that this 4-litre bag can fit your phone, keys, cards, a book and make-up, and still has room for more. Now, to keep the style fresh, Uniqlo has launched the crossbody in a new print for summer 2025. Available in four shades of gingham – monochrome, navy, pink and yellow – the bag has had a stylish upgrade, with the picnic print trending for this season. Best of all, the bag has been discounted to just £9. Here's everything you need to know about the Uniqlo gingham crossbody bag. Gingham is a staple every summer, but it's especially true in 2025. The high street is brimming with novel takes on the print across dresses, tops, and co-ords, but not all are successful. Uniqlo's crossbody bag is an understated way to nod to the trend without feeling like you're wearing a picnic blanket. The style is available in a monochrome and blue hue (both will slot seamlessly into your existing wardrobe) or on-trend butter yellow and pink shades, great for livening up a neutral outfit. Made from polyester woven into seersucker, it boasts a textured look, but it's still water-repellent. Complete with an adjustable strap and handy inner pockets for storage, the bags fit comfortably across your body. With proud owners – including me – loving its roomy design (there's even room for a book on the commute) and hands-free practicality, it's a must-have for summer. Now on sale for less than £10, complete your summer wardrobe with the Uniqlo gingham crossbody bag.
Business Insider
17-05-2025
- Entertainment
- Business Insider
A luxury version of H&M is taking over in 2025 — and making it cool to be basic
COS is having a major moment. Lyst just named it one of the "hottest brands" of Q1. The London-based fashion label, owned by H&M, is known for its high-quality basics. Its menswear pieces and new fragrance line are boosting its appeal with shoppers. I promise it's OK to be basic. In fact, it might even be cool. A few months ago, I started hearing friends and colleagues regularly talk about the London-based fashion label COS, which is owned by H&M. Admittedly, I tuned them out. Its clothes looked a little too simple for me. But I couldn't escape the brand. Fashion influencers started raving about COS in interviews when I asked about their wardrobe staples. Then, I saw Lyst, a fashion search and shopping platform, name COS one of the "hottest brands" of Q1 this year, jumping 11 spots since its Q4 listing in 2024. That's partially because COS is ideal for shoppers "seeking the 'quiet luxury' aesthetic without the luxury price tag," Turner Allen, a 32-year-old personal stylist, told Business Insider. It's also because COS has done something many other brands haven't: created basic clothes that people actually want to wear. Men and perfume: two ingredients to success Women have long been touting COS as the ultimate aspirational luxury line. BI reporter Sam Grindell Pettyjohn described the store as "H&M's more sophisticated, socially conscious, and luxurious older sister." Men are now coming to the same conclusion. Alex Nicoll, 29, a former Fortune 500 employee turned fashion influencer, swears by COS. "It's really slept on for men's fashion," he told BI. "It's a good place to play around with classic silhouettes, and pieces that are a little bit more playful and different." COS has put in the effort to attract shoppers like Nicoll. While it's long offered classic styles like trousers and blazers, the brand is now also selling utility bags, cropped polos, and tinted sunglasses specifically for men. This appeals to current trends while remaining timeless. Allen said that mix of "clean, approachable, and still fashion-forward" styles is key. "It's a winning formula for men who want to elevate their style without stepping too far outside their comfort zone," he added. The brand also reflects those styles in its marketing, from prominently displaying men on its Instagram page to making menswear a huge part of its Spring/Summer 2025 runway collection. All the while, COS is still equally catering to the rest of its customers. The brand's $99 barrel-leg trousers for women became an instant success this year, and most sizes are now sold out. Lyst has cited the pants as the sixth most-popular garment of Q1. In mid-April, the brand also launched COS Perfumery, a unisex line of fragrances and candles retailing between $49 and $99. Lyst said the scents are another factor in the brand's 44% increase in demand this year. After all, COS shoppers no longer have to turn to brands like Byredo and Le Labo for luxury fragrances. They can buy their favorite clothes and perfume in the same online order. Luxury clothes without high price tags New tariffs and a potential recession are changing how people shop, and luxury lifestyle brands are already being affected. COS, however, holds a unique spot. It's technically a runway brand that sells luxury-adjacent garments, many of which lean into the old-money aesthetic. Its products retail between $15 for small items like socks and $1,390 for shearling-lined coats. However, they aren't as expensive as those from retailers like The Row, Bottega Veneta, and Loewe. COS also boasts brand ambassadors like Adrien Brody and celebrity fans like Jodie Turner-Smith. If the brand is good enough for Hollywood actors, it's golden for fashion fans. COS clothes look and feel good, plain and simple Nicoll said he loves COS because the brand "keeps up with trends like a fast-fashion brand would" without compromising on "materials or construction." Fashion fans on social media have said the same. "This is like Skims but for men," TikToker @stefffanos wrote about COS T-shirts after trying them in April. Skims does sell menswear, including T-shirts. Andrea Cheong, a fashion writer and influencer, also applauded the brand's stitching, fabric reinforcements, and thick materials in a video. The clothing is made with a variety of classic materials like linen, denim, and wool, many of which are said to be sustainably sourced. COS also publicly shares a list of its current suppliers on its website. That craftsmanship completes the COS fashion puzzle. With its reputation for high-quality pieces — as well as reasonable prices, coveted menswear, and timeless styles — there's nothing the brand doesn't have. COS is trendy, unisex, and feels rich, though you don't need to be to shop the brand. "It's a great option for shoppers who want to step off the fast-fashion hamster wheel, but still look current and put-together," Allen said.
Fashion Network
30-04-2025
- Entertainment
- Fashion Network
Loewe tops Q1 Lyst Index, Chloé and COS shoot up the rankings
Lyst also revealed the quarter's three 'Moving Fast' brands with Duran Lantink (named creative chief at Gaultier just days after the period the latest Index covers ended) seeing demand on Lyst up 69%. Dries Van Noten may be a long-established brand but it qualified for the Moving Fast title this time with demand surging. And an even older brand, Levi's, rounded out the trio, boosted by a continued partnership with Beyoncé, exploring archival Levi's styles and the brand's history. It saw a 35% demand jump this time. Looking at the quarter's hottest products, they were a mix of the cheapest product ever to make it to the list and some ultra-luxury pieces. Kendrick Lamar's Celine flared jeans at the Super Bowl provided the biggest fashion moment of the year so far with the Marco jeans being this quarter's hottest product. Selling out instantly online, the Kendrick co-sign of this silhouette drove a 412% increase in searches for 'flared jeans' on Lyst. Next came the Adidas Taekwondo sneaker, a 25-year-old silhouette, booming as the low-profile shape trended worldwide. And another oldie — Paraboot 's Michael shoe — was Q1's ninth hottest product. First designed 80 years ago, the lug-soled, leather shoe is surging in popularity, with a 226% increase in searches year on year. Six months after the Puma Speedcat OG sneaker first appeared in The Lyst Index Q3 24 report, the Puma Speedcat Ballet was Q1's third-hottest product. The metallic sneaker-ballerina hybrid 'is defining a hot new sneaker category' as searches for 'ballet sneakers' increased 1,300% this quarter. Also significant, in eighth place, Uniqlo 's Colour Sock at £3.90/$3.90 was the most affordable product in Lyst Index history. The rest of the top 10 hot products was made up of the Saint Laurent gaby Vanity Bag at number four, the Miu Miu Suede Pouch at number five, COS Barrel Leg Trousers at six, and Alo Yoga's Accolade Hoodie at seven.
Fashion Network
30-04-2025
- Entertainment
- Fashion Network
Loewe tops Q1 Lyst Index, Chloé and COS shoot up the rankings
Lyst also revealed the quarter's three 'Moving Fast' brands with Duran Lantink (named creative chief at Gaultier just days after the period the latest Index covers ended) seeing demand on Lyst up 69%. Dries Van Noten may be a long-established brand but it qualified for the Moving Fast title this time with demand surging. And an even older brand, Levi's, rounded out the trio, boosted by a continued partnership with Beyoncé, exploring archival Levi's styles and the brand's history. It saw a 35% demand jump this time. Looking at the quarter's hottest products, they were a mix of the cheapest product ever to make it to the list and some ultra-luxury pieces. Kendrick Lamar's Celine flared jeans at the Super Bowl provided the biggest fashion moment of the year so far with the Marco jeans being this quarter's hottest product. Selling out instantly online, the Kendrick co-sign of this silhouette drove a 412% increase in searches for 'flared jeans' on Lyst. Next came the Adidas Taekwondo sneaker, a 25-year-old silhouette, booming as the low-profile shape trended worldwide. And another oldie — Paraboot 's Michael shoe — was Q1's ninth hottest product. First designed 80 years ago, the lug-soled, leather shoe is surging in popularity, with a 226% increase in searches year on year. Six months after the Puma Speedcat OG sneaker first appeared in The Lyst Index Q3 24 report, the Puma Speedcat Ballet was Q1's third-hottest product. The metallic sneaker-ballerina hybrid 'is defining a hot new sneaker category' as searches for 'ballet sneakers' increased 1,300% this quarter. Also significant, in eighth place, Uniqlo 's Colour Sock at £3.90/$3.90 was the most affordable product in Lyst Index history. The rest of the top 10 hot products was made up of the Saint Laurent gaby Vanity Bag at number four, the Miu Miu Suede Pouch at number five, COS Barrel Leg Trousers at six, and Alo Yoga's Accolade Hoodie at seven.
Fashion Network
30-04-2025
- Entertainment
- Fashion Network
Loewe tops Q1 Lyst Index, Chloé and COS shoot up the rankings
Lyst also revealed the quarter's three 'Moving Fast' brands with Duran Lantink (named creative chief at Gaultier just days after the period the latest Index covers ended) seeing demand on Lyst up 69%. Dries Van Noten may be a long-established brand but it qualified for the Moving Fast title this time with demand surging. And an even older brand, Levi's, rounded out the trio, boosted by a continued partnership with Beyoncé, exploring archival Levi's styles and the brand's history. It saw a 35% demand jump this time. Looking at the quarter's hottest products, they were a mix of the cheapest product ever to make it to the list and some ultra-luxury pieces. Kendrick Lamar's Celine flared jeans at the Super Bowl provided the biggest fashion moment of the year so far with the Marco jeans being this quarter's hottest product. Selling out instantly online, the Kendrick co-sign of this silhouette drove a 412% increase in searches for 'flared jeans' on Lyst. Next came the Adidas Taekwondo sneaker, a 25-year-old silhouette, booming as the low-profile shape trended worldwide. And another oldie — Paraboot 's Michael shoe — was Q1's ninth hottest product. First designed 80 years ago, the lug-soled, leather shoe is surging in popularity, with a 226% increase in searches year on year. Six months after the Puma Speedcat OG sneaker first appeared in The Lyst Index Q3 24 report, the Puma Speedcat Ballet was Q1's third-hottest product. The metallic sneaker-ballerina hybrid 'is defining a hot new sneaker category' as searches for 'ballet sneakers' increased 1,300% this quarter. Also significant, in eighth place, Uniqlo 's Colour Sock at £3.90/$3.90 was the most affordable product in Lyst Index history. The rest of the top 10 hot products was made up of the Saint Laurent gaby Vanity Bag at number four, the Miu Miu Suede Pouch at number five, COS Barrel Leg Trousers at six, and Alo Yoga's Accolade Hoodie at seven.
