Loewe tops Q1 Lyst Index, Chloé and COS shoot up the rankings
Dries Van Noten may be a long-established brand but it qualified for the Moving Fast title this time with demand surging. And an even older brand, Levi's, rounded out the trio, boosted by a continued partnership with Beyoncé, exploring archival Levi's styles and the brand's history. It saw a 35% demand jump this time.
Looking at the quarter's hottest products, they were a mix of the cheapest product ever to make it to the list and some ultra-luxury pieces.
Kendrick Lamar's Celine flared jeans at the Super Bowl provided the biggest fashion moment of the year so far with the Marco jeans being this quarter's hottest product. Selling out instantly online, the Kendrick co-sign of this silhouette drove a 412% increase in searches for 'flared jeans' on Lyst.
Next came the Adidas Taekwondo sneaker, a 25-year-old silhouette, booming as the low-profile shape trended worldwide. And another oldie — Paraboot 's Michael shoe — was Q1's ninth hottest product. First designed 80 years ago, the lug-soled, leather shoe is surging in popularity, with a 226% increase in searches year on year.
Six months after the Puma Speedcat OG sneaker first appeared in The Lyst Index Q3 24 report, the Puma Speedcat Ballet was Q1's third-hottest product. The metallic sneaker-ballerina hybrid 'is defining a hot new sneaker category' as searches for 'ballet sneakers' increased 1,300% this quarter.
Also significant, in eighth place, Uniqlo 's Colour Sock at £3.90/$3.90 was the most affordable product in Lyst Index history.
The rest of the top 10 hot products was made up of the Saint Laurent gaby Vanity Bag at number four, the Miu Miu Suede Pouch at number five, COS Barrel Leg Trousers at six, and Alo Yoga's Accolade Hoodie at seven.
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