5 days ago
New Relic & M.Tech team up to boost APAC observability market
New Relic has announced a partnership with to expand its presence in Singapore and across the Asia Pacific region.
The new collaboration will see a provider of cybersecurity and network performance solutions, offer New Relic's intelligent observability platform through a network of more than 1,000 resellers. This partnership aims to improve access to combined AI-powered observability and cybersecurity solutions for customers in a variety of sectors.
The distribution model between New Relic and will follow a two-tier structure, utilising established distribution and reseller networks to extend the reach of New Relic's platform throughout Asia Pacific. The approach is intended to enhance customer support, meeting specific regional and sector demands, and provide enterprises with scalable solutions. resellers will play a key role in helping organisations deploy, integrate, and optimise New Relic offerings within their operational environments. "We selectively partner with market leading vendors who are established in their field. New Relic's industry-leading intelligent observability platform was a clear strategic fit," said Executive Director Foo Fang Yong. "This partnership will enable our resellers to offer holistic observability and cybersecurity solutions, adding significant value to our existing portfolios while driving growth for new customers looking to adopt cutting-edge technological solutions."
Recent forecasts underscore the importance of such solutions in the region. According to IDC's Asia Pacific Whole Cloud Forecast, cloud spending across Asia Pacific is expected to climb at a compound annual growth rate of 17.3 percent, reaching USD $329.1 billion by 2027. Organisations are increasingly seeking ways to manage cloud costs, improve customer experiences, and streamline operations through consolidating their IT tools and platforms.
The collaboration between New Relic and is positioned to address these trends by providing businesses with observability solutions that deliver real-time insights and support IT operations optimisation. "In a region as culturally diverse as Asia-Pacific, partners like play an invaluable role in connecting and enabling customers to access best-in-class technology," said New Relic Channel Chief and Group Vice President of Partners and Alliances, Larissa Crandall. "The combination of deep experience in the cybersecurity market with New Relic's intelligent observability platform will provide customers in Singapore and beyond with industry leading solutions that deliver real-time insights to optimise performance, drive innovation, and deliver exceptional customer experiences."
This announcement follows the recent appointment of Kenny Tan as Director of Alliances and Channels for Asia Pacific and Japan at New Relic. Based in Singapore, Tan brings two decades of channel sales experience to the role, where he will oversee the strengthening of relationships with current partners and the facilitation of new collaborations, including through enablement and co-marketing initiatives aimed at expanding the company's regional footprint.
New Relic has also updated its Partner Program, which supports organisations in driving business growth and accessing new revenue streams through the company's observability platform. These enhancements are intended to assist resellers, customers, and partners as they respond to increasing digital transformation initiatives and shifts in cybersecurity requirements throughout Asia Pacific.
The partnership is expected to bring a suite of observability and cybersecurity solutions to a broader customer base as cloud adoption and digital operations continue to expand in the region.
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