02-08-2025
JusGO drink launched to boost local agro-food market
Arthur (second right) officiating the launch of the new JusGO drink.
KOTA KINABALU (Aug 2): The Muda Agricultural Development Authority (MADA) has launched a new agro-food product, the JusGO Mango Drink Powder, in a strategic effort to enhance the competitiveness of local farming entrepreneurs and expand the market for fruit-based products nationally and regionally.
Officially unveiled on Saturday in conjunction with the National Farmers, Breeders and Fishermen's Day (HPPNK) 2025, JusGO is based on the Tobiar Gold melon and developed by the MADA H-II Kepala Batas Area Farmers' Organisation (PPK) in collaboration with the Malaysian Agricultural Research and Development Institute (MARDI).
Using advanced spray drying technology, JusGO preserves the flavour, colour, aroma and natural nutrients of mangoes — particularly Vitamin C and Vitamin A — making it a healthy and convenient option for modern consumers. The powdered drink can be enjoyed with hot or cold water and is packaged in a lightweight, easy-to-carry design, complementing existing products like Tobiar Gold Mango Juice and ready-to-drink options.
As part of the product launch, a Memorandum of Understanding (MoU) was exchanged between PPK MADA H-II Kepala Batas and PPK Putatan, under the supervision of the Malaysian Farmers' Organisation (LPP).
The MoU, witnessed by Deputy Agriculture and Food Security Minister Dato' Sri Arthur Joseph Kurup, aims to strengthen cross-regional collaboration in areas such as promotion, distribution, technology transfer, training, and product development for agro-entrepreneurs.
The initiative aligns with the Malaysia Madani vision, which emphasises community well-being through local economic empowerment, food security, and sustainable agricultural development.
