Latest news with #MAFRA
Yahoo
a day ago
- Business
- Yahoo
K-Food Captivates Hong Kong, the Culinary Heart of Asia
MAFRA and aT to Participate in the "2025 Hong Kong Food Expo" with a Unified Korea Pavilion SEOUL, South Korea, Aug. 12, 2025 /PRNewswire/ -- K-Food is accelerating the pace of its global expansion to elevate the international presence of the Korean food industry. The Ministry of Agriculture, Food and Rural Affairs (MAFRA) and the Korea Agro-Fisheries & Food Trade Corporation (aT) announced that they will establish a Unified Korea Pavilion at the "2025 Hong Kong Food Expo," held at the Hong Kong Convention and Exhibition Centre (HKCEC) from August 14 to 16, 2025. A total of 43 Korean food companies and local governments will participate, showcasing not only traditional foods but also a wide selection of new K-Food items in reflection of recent global consumer trends. K-Food Exhibition Featuring "Flavor" and "Convenience" Centered around K-Food's core image of health and "swicy" (sweet + spicy) flavor, the following product categories will be presented. In particular, products tailored to the preferences of Hong Kong consumers — who value convenience and quality — will be spotlighted. Ginseng-based Products: Easy-to-consume processed products such as ginseng chips, ginseng pills, ginseng extract tea, wild ginseng liquor, and ginseng beer K-Ready Meals: Instant products that require no cooking, including K-BBQ dumplings, kimchi dumplings, bibimbap, and ramen rice bowls Spicy Dishes: Popular "swicy" ready-to-eat meals like tteokbokki (spicy rice cakes), stir-fried spicy baby octopus, and spicy glass noodles Traditional Seasoning Products: Versatile sauces and side dishes such as multi-use gochujang, soy sauce, and fermented seafood for home-style meals From Buyer Consultations to Cooking Shows... Diverse On-site Programs At the Korea Pavilion, B2B export consultation meetings will be held with prominent local buyers to actively support participating companies in helping them expand sales channels. During the event, interactive experiences will be available for visitors, including food performances, cooking shows, and tasting sessions. Chef Choi Jun-woo, honorary ambassador for Korean beef in Hong Kong, will demonstrate live cooking of 11 K-Food dishes, including Korean beef patties (tteokgalbi), tuna mayo gimbap, and rose tteokbokki, offering a rich tasting experience for attendees. "Hong Kong is a Strategic Market for K-Food Promotion"... aT Kim Hyun-hoo, Branch director of aT's Hong Kong office, said, "Hong Kong has high demand for premium food and strong interest in K-content." Through this expo, we aim to showcase the unique strengths of Korean foods — especially ready meals and health products gaining global popularity — to local consumers and buyers." He added, "We will use on-site consultations to establish a bridgehead for expanding into the Greater China market." View original content to download multimedia: SOURCE Korea Agro-Fisheries & Food Trade Corporation Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Zawya
11-07-2025
- Politics
- Zawya
Republic of Korea rice donation provides critical boost to World Food Programme (WFP)'s emergency response for refugees in Kenya
The United Nations World Food Programme (WFP) welcomed a contribution of 23,268 metric tons of rice from the Ministry of Agriculture, Food and Rural Affairs (MAFRA) of the Republic of Korea, valued at US$18 million, to support the food needs of refugees in Kenya. This contribution – the largest from the Republic of Korea since it began supporting refugees in Kenya in 2018 – will support the food needs of 720,000 refugees in Dadaab and Kakuma refugee camps and Kalobeyei settlement for six months. 'This generous contribution is vital as we work to respond to the needs of an increasing number of refugees in Kenya, while the resources available to support them are decreasing,' said Baimankay Sankoh, WFP's Deputy Country Director in Kenya. 'Most refugees are unable to work or return home and are entirely dependent on humanitarian assistance to survive. This generous rice contribution from the Republic of Korea is more vital than ever for WFP to continue supporting the food needs of hundreds of thousands of refugees. And we sincerely hope that this expanded rice contribution will continue in the future.' Over the past five years, the number of refugees and asylum seekers in Kenya has increased by over 70 percent – from around 500,000 to 843,000 - as people have fled conflict in neighbouring countries like Somalia and South Sudan. But, despite the generous support from many donors, funding shortfalls have forced WFP to reduce food rations for refugees to one-third of a ration. Korean rice is known for its high quality, while the reliable delivery from the Republic of Korea on a fixed annual schedule, allows WFP to plan effectively and respond flexibly to shifting needs on the ground. This predictable support contributes to safeguarding the dignity of refugees by ensuring access to sufficient and nutritious food. 'The Republic of Korea is proud to stand alongside other nations in responding to the rising hunger crisis and providing hope to thousands of families in the eastern Africa region,' said H.E. Kang Hyung-shik, the Ambassador of the Republic of Korea to Kenya. 'Our history is deeply rooted in global solidarity, and we remain committed to standing with those in need.' The Republic of Korea is a significant donor to WFP in Kenya, providing annual rice contributions that help WFP maintain consistent humanitarian operations. Between 2018 and 2025, WFP has received rice contributions to the value of US$ 88 million through MAFRA in support of refugees. Distributed by APO Group on behalf of World Food Programme (WFP).
