28-07-2025
- Entertainment
- New Straits Times
#FASHION: Here comes the bride
MALAYSIA Bridal Fashion Week (MBFW) made a bold entrance into the country's wedding industry with a full-fledged three-day showcase of style and substance dedicated to bridal fashion. MBFW brought together 23 global and regional bridal designer labels.
As Malaysia's first full-scale bridal fashion week, MBFW introduces a new platform for creativity, collaboration, and couture expression in the wedding scenes, says MBFW founder East Chin.
"We created MBFW to spark inspiration and elevate the bridal experience - not just for brides, but for everyone shaping the wedding journey."
Chin adds that the hope is for MBFW to grow into an annual celebration of bridal artistry, one that showcases excellence, honours diverse styles, and deepens the appreciation for fashion as a form of personal and cultural expression.
While bridal showcases are not new in Malaysia, MBFW stood out for its scale, curation, and ambition. It was not just a runway event - it was about creating a space where designers, stylists, and planners could come together to explore ideas, preview collections, and discover what is next in bridal fashion.
For many brides-to-be, the event was a rare chance to view couture gowns - often only seen on international runways - up close, in a setting designed to inspire.
MBFW brought world-class designers from Malaysia and beyond to a local stage, celebrating the evolving artistry of both Western and Asian bridal couture. The lineup included iconic names like Zuhair Murad, Vera Wang, Chung Thanh Phong alongside homegrown proudest couture designers such as The Atelier.
