Latest news with #MARS
India.com
12 hours ago
- Business
- India.com
Best Foundations to Buy During Myntra End of Reason Sale 2025
Whether you're looking for a daily wear foundation or a long-lasting formula for special occasions, the Myntra End of Reason Sale offers a wide range of options to suit your needs. Happy shopping! 1. SWISS BEAUTY High Coverage Waterproof Base Foundation Image Source: Order Now SWISS BEAUTY's High Coverage Waterproof Base Foundation is designed for those who want a flawless, long-lasting finish without spending a fortune. This foundation offers full coverage that conceals blemishes, redness, and uneven tone with ease. It's lightweight yet buildable, making it a great option for both daily wear and special occasions. Key Features: High coverage formula that hides imperfections effectively Waterproof and sweat-resistant, ideal for all-day wear Lightweight texture that blends seamlessly into the skin Matte finish, great for oily and combination skin Long-lasting with minimal touch-ups required Cons: May cling to dry patches if not prepped with moisturizer Limited shade range for deeper skin tones 2. MARS Beige Matte Mousse Foundation Image Source: Order Now The MARS Matte Mousse Foundation offers a velvety matte finish with a light-as-air feel. Its mousse texture makes it easy to blend and build, giving your skin a smooth, pore-blurring effect. Best suited for normal to oily skin types, it controls shine while still looking natural and soft throughout the day. Key Features: Air-whipped mousse texture that glides smoothly Soft matte finish that minimizes the appearance of pores Buildable coverage from medium to full Shine-control properties for oily skin Compact and travel-friendly packaging Cons: May not be hydrating enough for dry skin types Oxidation can occur on some skin tones after wear 3. Insight Cosmetics Long Lasting HD Dewy Finish Foundation Image Source: Order Now This HD foundation from Insight Cosmetics is crafted to give your skin a radiant, camera-ready glow. It provides a dewy finish with buildable coverage that looks natural yet polished. Perfect for dry to normal skin, it keeps the complexion hydrated and luminous all day, while blurring minor imperfections. Key Features: Dewy, radiant finish for a healthy glow HD technology for a smooth, flawless look in photos and videos Long-lasting wear, ideal for daily use and special events Lightweight and blendable texture Affordable without compromising on quality Cons: Not suitable for oily skin as it may cause excess shine May require setting powder for longer wear 4. Mamaearth Glow Serum Foundation with Vitamin C & Turmeric Image Source: Order Now Mamaearth's Glow Serum Foundation combines makeup with skincare, offering medium coverage and a radiant finish that lasts up to 12 hours. Enriched with Vitamin C and Turmeric, it brightens and evens skin tone over time while delivering a natural glow. This foundation is best for everyday use and suits those who prefer light, skin-loving formulas. Key Features: Infused with Vitamin C and Turmeric for skincare benefits 12-hour long stay with radiant, natural finish Lightweight and breathable texture Suitable for sensitive and all skin types Dermatologically tested and toxin-free Cons: Medium coverage may not conceal heavy blemishes May need touch-ups for oily skin by the end of the day The foundation you choose sets the tone—literally—for your entire makeup look. Whether you're after high coverage, a dewy glow, or a matte finish, there's a perfect formula for every skin type and occasion. This season, with the Myntra End of Reason Sale (31st May to 12th June 2025), it's the ideal time to explore and invest in some of the best-performing foundations at incredible prices. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
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India.com
4 days ago
- Lifestyle
- India.com
Matte Magic: Top 4 Lipstick Sets on Myntra That Every Makeup Lover Needs
Myntra has many matte lip kits that give strong shades, last all day, and are worth the price. Some are small and easy to carry, while others give you lots of picks. These kits are great if you like to try new looks and want good things at once. If you love bright reds or soft nudes, sets from brands like MARS, Pilgrim, Renee, and CVB will make you look great with ease. Mix, match, and find your style fast. MARS: Set of 3 Matte Lipsticks Box Image Source: Order Now The MARS pack of 3 matte lipsticks is great for day-to-day use. Each one is easy to put on, with a color that stands out and feels smooth. The box is small, so you can take it with you with no fuss. If you are going to work or out with friends, you will find a good lip color each time. Key Features: Goes on easy: Gives a nice flat look and feels smooth. Good for each day: Three colors fit most days and looks. Small box: Fits in bags or pockets in no time. Strong color: Shows clear with only one coat. Downside: The color does not last long, so you may need to put it on again a lot. Pilgrim: Set Of 4 Matte Me Up Mini Liquid Lipsticks Image Source: Order Now If you are always moving, the Pilgrim Matte Me Up Mini Lipstick Set is a good pick. It has four cool colors in small tubes, which lets you try new looks without buying big ones first. Key Features: Mini Size, Max Style: Ideal for travel or touch-ups on the go. Smudge-Proof Formula: Stays in place without bleeding. Quick-Dry Matte: Dries fast for a smooth finish. Vegan & Cruelty-Free: Ethical beauty you can trust. A smaller quantity may not last long with frequent use. Renee: Stay Forever Set Of 10 Matte Liquid Lipsticks Image Source: Order Now The Renee Stay Forever Set has 10 matte lipsticks. You get colors from soft browns to deep reds. This set fits every look and time. Each lipstick gives bold color and stays on long. The finish is matte. This is great for people who like to try new things with makeup. Key Features: 10 Colors: You have one for each day or need. Lasts Long: The color stays, does not crack or dry your lips. Soft Matte: Feels light, not sticky. Nice Box: The set comes in a good-looking box that is nice to give. On some skin, the colors may not look like the photos. CVB: 12 Pcs Liquid Matte Lipstick Image Source: Order Now For true lipstick fans, the CVB 12-Piece Matte Lipstick Set is a big win. You get many bold, bright shades for any time parties, weddings, or just a nice day. The color is deep and strong, and the matte finish lasts for hours. This set is both useful and looks great. Key Features: Complete Set: Includes 12 diverse shades for all looks. High Color Payoff: Just one swipe gives full coverage. Transfer-Resistant: Stays on through meals and meetings. Budget-Friendly Luxury: Great quality at an affordable price. Slightly drying if worn for extended hours without balm underneath. A great lipstick doesn't just complete your look, it boosts your confidence, too. These curated matte lipstick sets from Myntra are a beauty lover's dream. Whether you need just a few everyday shades like in the MARS trio, trendy minis from Pilgrim, an all-occasion variety from Renee, or a complete collection like CVB's 12-piece kit, there's something here for every mood and budget. Each set delivers style, quality, and great pigmentation, all you need for a perfect pout. Head over to Myntra and add your favorites to the cart. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
Indian Express
5 days ago
- General
- Indian Express
Methane mitigation, key to slowing global warming
— Renuka Reducing Greenhouse Gas (GHG) emissions is crucial to fighting climate change. After carbon dioxide, methane is the most potent GHG responsible for approximately a third of global warming. It is a colourless, odourless gas that has both natural as well as anthropogenic sources. Naturally, it is produced in a wetland due to the decomposition of vegetation under water. Other natural sources include termites, volcanoes, wildfires, etc. The primary sectors responsible for anthropogenic methane emissions are: Agriculture, which accounts for 40% of emissions and includes animal manure and rice cultivation. After this, the fossil fuel sector accounts for 35% of methane emissions. Waste management is responsible for roughly 20% of emissions, originating from the decomposition of organic matter in landfills, open dumps, and wastewater treatment systems. Methane is widely used as a fuel for electricity generation, heating, cooking, and in industrial processes. It also serves as a key feedstock for hydrogen, ammonia, and methanol production, and is used in transportation (CNG/LNG) and as renewable biogas. Despite its utility, methane emerged as a major climate concern. It has a shorter lifespan compared to CO₂ but is much more efficient in trapping radiation. As the climate crisis intensifies, tackling methane emissions has become an urgent and impactful strategy for reducing GHG emissions. Reducing methane emissions has long been a part of climate change mitigation efforts. The 1992 UN Framework Convention on Climate Change (UNFCCC) laid the foundation to combat climate change by adopting the principle of Common but Differentiated Responsibilities and Respective Capabilities (CBDR-RC) and placing the obligation on developed countries to reduce GHG emissions. However, being just a framework convention, the UNFCCC didn't specify the GHGs or set binding targets. To implement the convention, the Kyoto Protocol was adopted in 1997 and came into force in 2005. It listed six GHGs, and methane was one of them. The Kyoto Protocol imposed binding emission reduction targets on developed countries. The Paris Agreement, adopted in 2015, marked a shift towards a voluntary approach (nationally determined approach), while still expecting developed countries to take the lead in setting emissions targets. In recent years, abating methane emissions has been recognised as one of the most effective and affordable strategies to reduce global warming. At COP 26, the Global Methane Pledge (GMP) was launched as a voluntary international initiative with its primary goal of reducing global methane emissions by at least 30 per cent from 2020 levels by 2030. To enhance global reporting on methane emissions, the United Nations Environment Programme (UNEP) also launched the International Methane Emission Observatory (IMEO). To further support methane data collection, the UNEP launched the Methane Alert and Response System (MARS) at COP27 (2022). MARS is a global satellite detection and notification system that provides data on methane emissions. Building on these efforts, COP 28 established the Oil and Gas Decarbonisation Charter (ODGC), which aims at accelerating the decarbonisation of the oil and gas sector. The charter aims at achieving net-zero upstream methane emissions by 2030. At COP29 in Baku, Azerbaijan, over 30 countries endorsed the Declaration on Reducing Methane from Organic Waste, marking a significant advancement in global climate initiatives. This declaration targets methane emissions from organic waste, such as food scraps, agricultural residues, and sewage, which account for nearly 20% of anthropogenic methane emissions. The Global Methane Initiative (GMI), launched in 2004 as the Methane to Markets Partnership, is an initiative to foster collaborations to reduce methane emissions. It works in collaboration with other key international environmental initiatives and agencies such as the Climate and Clean Air Coalition (CCAC), the Global Methane Hub, and the World Bank Group to reduce global methane emissions. Over the past two decades, GMI has helped raise global awareness about methane's climate and health impacts, fostered international cooperation, and mobilised investments in methane mitigation efforts. GMI has also been a key sponsor of various events on methane mitigation. One such event is Methane Mitigation: Technology & Innovation Summit, which will be held on June 2-4, 2025, in Austin, Texas, US. Organised by the Industrial Decarbonisation Network, the summit will bring together energy companies, NGOs and technology innovators. It will serve as a knowledge-sharing platform dedicated to reducing methane emissions from the energy sector. The discussion will largely be focused on exploring cutting-edge solutions and best practices for measuring, monitoring, and reducing methane emissions in the oil and gas sector. India has not signed the Global Methane Pledge, primarily due to concern over the shift in focus from CO2 – which has a lifespan of around 100 years – to Methane – which has a lifespan of 12 years. India's major sources of methane emissions are the livestock sector through enteric fermentation and agriculture through paddy cultivation. These sources are linked to the subsistence activities of small and marginal farmers. Implementing the GMP could negatively impact farmers' incomes, rice production, and India's significant role in global rice exports. Also, these emissions in India are considered 'survival emissions' – essential for food security – not 'luxury emissions', unlike in developed nations where agriculture is industrialised. To reduce methane emissions, no additional burden can be imposed on the small farmers who are already economically marginalised. Nonetheless, India has undertaken measures to reduce methane emissions. Under the National Mission for Sustainable Agriculture (NMSA), the government is promoting methane-reducing practices in rice cultivation. Methane mitigation initiatives such as the system for rice intensification, direct seeded rice, and the crop diversification programme are being implemented. Also, to reduce methane production in livestock initiatives such as breed improvement and balanced rationing, have been taken by The Department of Animal Husbandry and Dairying (DAHD), through the National Livestock Mission. Programmes like GOBAR-Dhan and the National Biogas and Organic Manure Programme incentivise the use of cattle waste for biogas production and organic manure, promoting clean energy and lowering greenhouse gas emissions in rural areas. Methane is responsible for around 30% of global warming. If left unaddressed, global methane emissions caused by human activities are expected to increase by as much as 13% between 2020 and 2030. Reducing methane emissions is the most important climate step the world can take. However, it is easier said than done, especially for a developing country like India, where methane emissions are related to food security. To tackle the situation, a substantial flow of climate finance from developed to developing countries would enable ambitious climate action, including slashing methane emissions. Additionally, crop diversification schemes would aid the efforts by encouraging a shift away from monoculture towards a more varied and sustainable agricultural system. Similarly, the energy sector, which also accounts for significant methane emissions, offers some of the most immediate and cost-effective opportunities for methane reduction. Developed countries, having historically been the largest producers and consumers of fossil fuels, are well-positioned to lead reforms. They may choose to incentivise methane reduction in developing countries through climate finance, technology transfer, and capacity building. Moreover, cutting methane emissions from the fossil fuel sector is easier to detect and measure and having relatively few large companies as actors can make the enforcement a lot easier as compared to the agriculture sector, where solutions are linked to livelihoods and food security. The upcoming Methane Mitigation Summit has the potential to accelerate action in the energy sector and success here could set the stage for broader efforts across harder to abate sectors. Post Read Questions Why has reducing methane emission been recognised as one of the most effective and affordable strategies to reduce global warming? Why has India not joined the Global Methane Pledge? Analyse the socio-economic and agricultural factors behind this decision. Discuss measures India has undertaken to reduce methane emissions. How do programmes like GOBAR-Dhan and the National Biogas and Organic Manure Programme contribute to methane mitigation? Evaluate the effectiveness of sector-specific approaches (such as energy and agriculture) in addressing methane emissions. What lessons can be drawn from India's domestic efforts? Analyse the role of international platforms like COP summits in shaping methane mitigation strategies. How effective have these efforts been in addressing methane emission? (Renuka is a Doctoral researcher at Himachal Pradesh National law university, Shimla.) Share your thoughts and ideas on UPSC Special articles with Subscribe to our UPSC newsletter and stay updated with the news cues from the past week. Stay updated with the latest UPSC articles by joining our Telegram channel – IndianExpress UPSC Hub, and follow us on Instagram and X.
Cision Canada
6 days ago
- Entertainment
- Cision Canada
Skittles® Launches 'Skittles Obsessed' Contest to Celebrate Extreme Fandom Français
Whether it's designing a Skittles-inspired bathroom, getting a tattoo of your favourite lentil flavour, or throwing a Skittles themed wedding for your cat – Skittles wants to see just how far Canadians will go to prove their love. One bold fan will be rewarded with the ultimate prize: over a year-long supply of Skittles. "Skittles fans already embrace the brand for its playful, weird, and out-of-the-box creativity," said Patrick Zeng, marketing director at Mars Wrigley Canada. "So, we thought, why not reward their bold love for the brand with something just as over-the-top? Skittles Obsessed is about turning low-stakes commitment into high-stakes hilarity – and maybe curing a little commitment paralysis along the way." Skittles Obsessed taps into the Gen Z mood – where long term anything can feel overwhelming, but small absurd acts of loyalty? Totally doable. Think of it as a commitment, but lentil-sized and rainbow coloured. Enter now at for a chance to win over a year's supply of Skittles. Warning: side effects may include candy coloured fashion choices, shrine-building, and spontaneous public declarations of love for Skittles. The contest will close on National Skittles Day, Nov. 4, 2025, at 12:00 pm. So, act fast, commit to Skittles, before dinosaurs come back from extinction and demand all the candy for themselves. ABOUT MARS, INCORPORATED Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world. Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $47 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, EXCEL®, KIND®, M&M'S®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing. For more information about Mars, please visit Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
India.com
27-05-2025
- Lifestyle
- India.com
Blush Hour: Glow Up with These Must-Have Liquid Blushes
Modern blush formulas are designed to be blendable, buildable, and long-lasting, catering to all skin types and tones. Whether you prefer a matte finish for a natural look or a luminous sheen for a dewy effect, there's a blush to suit every occasion and style. Shades range from soft pinks and peaches to bold corals and deep berries, allowing users to create subtle or statement looks with ease. 1. FAE BEAUTY – Lush Serum-Like Finish 8H Long Wear Creamy Liquid Blush Image Source: Order Now FAE Beauty's Lush Blush is a skin-loving liquid blush that blends the benefits of skincare and makeup. With a serum-like texture, it melts into the skin to deliver a soft, natural flush that lasts up to 8 hours. The lightweight formula offers a radiant, dewy finish, making it ideal for all-day wear without feeling heavy or greasy. Key Features: Serum-like texture that blends seamlessly Long-wear formula lasting up to 8 hours Creamy and buildable pigment for customizable color Dewy finish that gives skin a natural, healthy glow Enriched with skin-loving ingredients Cons: Dewy finish may not suit oily skin types May need layering for more intense color payoff Slightly higher price point for a small bottle 2. MARS – Liquid Blush Hour Image Source: Order Now MARS Liquid Blush Hour is a budget-friendly, beginner-friendly blush designed to deliver vibrant color in a lightweight formula. Easy to apply and blend, it adds a soft flush to the cheeks without patchiness. Its compact size and user-friendly applicator make it ideal for on-the-go touch-ups or daily use. Key Features: Lightweight formula for comfortable wear Delivers natural flush with buildable pigmentation Easy-to-use applicator for precise placement Quick-blend formula that doesn't disrupt base makeup Affordable and travel-friendly Cons: Not long-wearing—may fade after 4–5 hours Color may appear too subtle on deeper skin tones Limited shade range 3. Mila Beauté – Pookie Serum Liquid Blush for Face Makeup Image Source: Order Now Mila Beauté's Pookie Serum Liquid Blush offers a radiant tint infused with skincare elements, giving your skin a glowy, hydrated look. Its smooth texture glides onto the skin like a serum, giving a natural, healthy tint while offering hydration benefits. Ideal for minimal makeup days or a soft glam look. Key Features: Serum-infused formula with skincare benefits Dewy, radiant finish that enhances natural skin Buildable coverage with a sheer, lightweight feel Blends well without streaking or settling into pores Suitable for dry to normal skin types Cons: May not last all day without setting Too sheer for those wanting intense pigment Not ideal for oily or acne-prone skin due to the dewy finish 4. Just Herbs – Halo Glow Blush Drops with Mango Butter and Rice Starch Image Source: Order Now Just Herbs' Halo Glow Blush Drops combine Ayurvedic botanicals with modern formulation. These drops are enriched with mango butter and rice starch to provide a creamy texture that blends easily while also nourishing the skin. The formula leaves a soft glow and is ideal for those who prefer natural, skin-friendly makeup. Key Features: Ayurvedic formulation with mango butter and rice starch Liquid drop format for easy customization of intensity Hydrating and soothing on the skin Provides a radiant, lit-from-within glow Free from parabens, silicones, and artificial fragrances Cons: Slightly tacky texture if over-applied Needs quick blending to avoid patchiness Limited availability in some regions Blush is more than just a pop of color—it's a transformative product that brings warmth, freshness, and vitality to the face. With the evolution of makeup, modern blushes are not only about pigment but also about skincare benefits, textures, and versatility. From liquid to serum-based and cream formulas, today's blushes are designed to suit every skin type and makeup preference. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
