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India Today
16-07-2025
- Lifestyle
- India Today
Why are cruelty-free and vegan beauty no longer buzzwords?
In a market where consumer consciousness is evolving at lightning speed, buzzwords like cruelty-free and vegan have become common across beauty product packaging. But what do these terms really mean? Are they interchangeable? And more importantly, why does the distinction matter?To unpack these questions and understand how brands are adapting to the ethical pivot in beauty, I spoke to several leaders in India's cosmetics industry who are at the forefront of this ISN'T CRUELTY-FREE: WHY DEFINITIONS MATTER'Cruelty-free refers to products that have not been tested on animals at any stage of development—from ingredients to the final formulation,' explains Mihir Jain, Sales and Marketing Director at Insight Cosmetics. 'In contrast, vegan beauty goes a step further by ensuring that no animal-derived ingredients are used at all—no beeswax, lanolin, honey, collagen, or carmine, which are still found in many cruelty-free items.' This subtle but significant distinction is often misunderstood by consumers. While cruelty-free ensures no harm during testing, a product can still contain animal derivatives and remain cruelty-free. That's where veganism comes in—with a commitment to animal-free formulations Jain puts it, 'Choosing cruelty-free and vegan skincare or cosmetics isn't just a stand against animal testing—it's also a step towards better personal health and environmental stewardship.'In fact, this nuance is increasingly being factored into consumer buying decisions, especially among Gen Z and millennial shoppers who demand transparency and ethics in what they BEAUTY: THE ETHICAL MIDDLE GROUNDAccording to Ranjana Jaiswal, Head of New Product Development at MARS Cosmetics, there's another layer often overlooked, vegetarian formulations.'A cruelty-free product is one that's never tested on animals, neither in its finished state nor in its ingredients. This means no animal dies in the making of it,' she clarifies. 'However, some formulas still include ethically sourced ingredients like beeswax or carmine, which technically makes them non-vegan.'This introduces the idea of 'vegetarian' beauty, where no animal is killed, but the product may still contain non-vegan substances.'Such a distinction allows room for integrating ethical values without compromising product performance,' Jaiswal notes. 'Cruelty-free just means that no animal is employed for your makeup. Vegetarian ingredients allow brands to stay ethically aware without relinquishing quality.'CRUELTY-FREE AND VEGAN. STANDARD NOT A TRENDBikash Goyal, Co-Founder of Glam21, reinforces that the market is evolving from trend to standard. 'A product may be cruelty-free but not vegan, and vice versa. Most of today's beauty companies are embracing both trends in a bid to keep pace with increasing consumer demands for ethical and sustainable practices,' he believes that the adoption of cruelty-free and vegan practices is more than good PR. It builds trust, earns loyalty, and gives brands a long-term competitive creates credibility with the conscious customer base,' he adds. 'And these practices demonstrate a greater commitment to responsible beauty, animal welfare, and a smaller environmental footprint. Since beauty's future is driven by ethical consumerism, cruelty-free and vegan products are now non-negotiable—they're the new normal.'CLARIFICATION AND CLARITYClosing our deep dive, I spoke with Drishti Madnani, Co-Founder and Beauty Expert at Shryoan Cosmetics, who emphasised the importance of certifications and transparency.'While these values, cruelty-free and vegan are closely associated, they address different consumer concerns,' she notes. 'Brands that embrace both aren't just checking marketing boxes they're meeting a deeper consumer expectation around sustainability, animal rights, and authenticity.'Madnani also highlighted the role of third-party certifications like Leaping Bunny, PETA, or Vegan Society to offer accountability and clarity. 'Certifications and trademarks are trusted metrics for ethically inclined consumers. Brands must offer ethically formulated and clearly labelled products if they want to build long-term trust,' she Shryoan, this is not just branding, it's principle. 'This alignment with compassion isn't a temporary move; it's a reflection of who we are. High-performing, yes, but also kind and conscientious. That's the future of beauty.'- Ends
Indian Express
12-07-2025
- Entertainment
- Indian Express
‘Today I'm going to show you ki 5 minute mein…': Rakul Preet Singh walks us through her makeup routine
Rakul Preet Singh's fresh-faced, down-to-earth look is pretty easy to replicate, thanks to the quick makeup video she uploaded to her social media. Think a soft wash of colour on her lips, rosy cheeks and a hint of shimmer on the eyes to take on the day. 'Because bohot achhe se kaise karte hai ye toh bohot log dikhate hai, but I'm going to show you how to do it in just 5 minutes,' the actor is heard saying at the start. First step, foundation. After your morning routine, take a nice brush and add two drops of your foundation. Apply it evenly all over your face. 'Make sure you don't miss your eye area,' she warned. 'Opt for hydrating foundations that provide a flawless, long-lasting finish, ensuring your skin looks radiant throughout the day despite the winter chill and dry air,' said Dheeraj Bansal, Co-Founder of Recode Studios. Next, she applies a bit of under-eye concealer. While many people prefer using a sponge, Singh uses her finger to dab in and blend the product. 'I just find it easier to blend in with my fingers,' she said. After that, she takes a contour stick and swipes two thick lines on her cheeks and two parallel lines down her nose. 'This is my most favourite part because I love a chiselled look,' she added. A post shared by Rakul Singh (@rakulpreet) Muskan Jain, Brand Manager at MARS Cosmetics, said that the pursuit of a flawless, glowing complexion has inspired the ethereal skin trend, which allows real skin to peek through. 'Lightweight foundations and highlighters with dewy finishes became indispensable. This trend highlights how beauty is as much about texture and finish as it is about colour,' she added. To even things out, she applies a layer of loose powder to set the cream products in place. Once the face is powdered and airbrushed, she takes her contouring brush to add a bit more depth and dimension to her face. For a quick look, she dabs some eyeshadow on her fingers and blends it in, also suggesting using her cream contour stick for a soft wash of colour. 'And if you are stepping out, you can put a little sheen,' she recommended, adding some blush on the apples of her cheeks. The second-to-last step of her routine includes a soft pink lipstick, and for the final step, she applies a light coat of mascara. Dr Ritu Kashikar, founder of The Real Ritual, said that the right lipstick is the ultimate accessory, and choosing creamy, nourishing formulas designed to deliver smooth application, hydrating comfort, and all-day wear should be the key to unlock confidence. 'Whether you're going for a bold, statement lip or a subtle, natural finish, play around with shades of pink and berry tones for added Christmas cheer this holiday season,' she added.
Hans India
10-05-2025
- Entertainment
- Hans India
Surprise your mom this Mother's Day
This Mother's Day, gift her what she truly needs—because she rarely buys it for herself. Moms do it all, often without pause, and rarely indulge in the self-care they so deeply deserve. This year, move beyond the usual flowers and chocolates, and surprise her with thoughtful gifts that pamper, protect, and uplift. 1. Ready Set Glam Eyeshadow Palette by Insight Cosmetics Give your mom a glamorous makeover on Mother's Day with the Ready Set Glam Eyeshadow Palette from Insight Cosmetics. From delicate nude to striking hues, this palette's 48 intensely pigmented shades provide a variety of matte and shimmery finishes to suit every mood or situation. This cruelty-free and incredibly blendable palette guarantees perfect looks with no fallout, regardless of whether she embraces full-glam or minimalist makeup. Perfect for everyday usage or vacation, it comes in a sleek and fashionable case. Present her with the alluring combination of color, originality, and self-assurance. 2. Click Stix Gloss Lip Balm by MARS Cosmetics MARS' Click Stix Gloss Lip Balm is the ideal present for the mother who deserves to be hydrated and shined in a single swipe. This glossy balm, which is enhanced with nourishing elements, keeps lips hydrated and supple while adding a bright hue. It comes in a variety of tones and is ideal for working mothers who desire a glamorous yet quick cosmetic fix. It is a purse-friendly necessity due to its small size and simple click action. This glossy balm will keep her looking chic, smiling, and ready for selfies whether she's wearing it for a special brunch or daily wear. 3. Mehr by NEESH Perfumes Allow your mom to look elegant every day with Mehr by NEESH, a chic combination of warm undertones and fresh flowers. With each spritz, this opulent eau de parfum evokes grace and charm thanks to the combination of jasmine, rose, and white musk. Mehr, which comes in a gorgeous container as royal as the fragrance itself, is ideal for mothers who enjoy classic, feminine fragrances. This perfume is more than just a scent; it's a hug in a bottle, long-lasting and mood-enhancing, making it a thoughtful and unique present she will treasure every day. 4. Matte Lip Liner Smacker with Smudge_Recode Studio With Recode Studios' Matte Lip Liner Smacker, where performance and accuracy collide, you may honor her beauty. This silky, smudge-proof product glides smoothly to define and accentuate lips for all-day wear. With its universally attractive hues, it can be worn alone for a subtle matte finish or paired with her favorite lipstick. She looks polished and self-assured thanks to this lip liner, whether she's going to work or a dinner party. Additionally, her makeup bag looks a little more upscale thanks to the stylish pencil design. A must-have for the chic, modern mother. 5 .Gloss Pout Shimmer Lip Gloss by Glam21 Turn heads with the Glam21 Gloss Pout Shimmer Lip Gloss – your go-to for dazzling, high-shine lips! This ultra-glossy formula glides on effortlessly with its wide applicator, delivering a fuller, bolder pout in just one swipe. Enjoy a non-sticky, glass-like finish that stays comfortable all day, perfect for both glam nights and casual days. Wear it alone for a radiant shimmer or layer over lipstick for an extra pop of shine. Lightweight yet impactful, it's the ultimate gloss for lips that love to shine 6. Mom Caricature_Confettigifts Turn ordinary gifts into unforgettable keepsakes with Toon Me In – the ultimate custom caricature standee! Made from premium acrylic and printed with vibrant UV colors, this 6-8 inch personalized cartoon captures your loved one's unique vibe in a fun, comic-style form. Just send us a photo and a few details, and we'll create a hilarious, heartwarming caricature that's perfect for desks, shelves, or bedside tables. Whether it's for birthdays, anniversaries, or just because, this isn't your usual gift—it's a laugh-out-loud, totally 'them' masterpiece. Ditch the boring and gift something bold, fun, and forever. Go custom. Go cartoon. Go Toon Me In. 7. Carmine Rose by Nisara Beauty With Carmine Rose by Nisara, a fragrance that communicates strength and elegance, you can captivate her senses on Mother's Day. Romantic rose notes and delicate earthy undertones are combined in this handmade fragrance to create a distinctive trademark perfume that lingers elegantly. Carmine Rose is the epitome of refinement in a bottle, perfect for mothers who value independence and luxury. It's ideal for both special occasions and everyday use because it's long-lasting and highly expressive. Make her feel appreciated, cherished, and fragrant with love with this carefully chosen aroma from Nisara's high-end line. 8. Pretty Me! BB Foundation by Shryoan This Mother's Day, give her a perfect base with Shryoan's Pretty Me! BB Foundation. It is a multipurpose wonder that offers light to medium coverage for daily use while also protecting and moisturizing. Without the thick texture of conventional foundations, this BB foundation, infused with skincare benefits, provides a smooth, even-toned finish. It's ideal for mothers who like short routines that have a big impact. Concealing flaws while allowing the skin to breathe, the lightweight product blends in perfectly. In a single step, this beauty essential gives her a sense of easy beauty and natural glow. 9. Sangita Gold and Diamond Pendant by DishiS Designer Jewellery The Sangita Gold and Diamond Pendant by DishiS Designer Jewellery will add a touch of glitz to her special day. This classic piece, which is made of pure gold and set with sparkling diamonds, exudes elegance and sophistication. It is a priceless memento of your affection and gratitude and is ideal for both festive occasions and everyday elegance. It is a multipurpose memento that she will cherish for years to come because of its exquisite design and superb craftsmanship. When words can't adequately convey how you feel, let this pendant—which is timeless, elegant, and specially designed for her—do it. 10. 100% Cotton Lounge Short by Ammarzo Give your mom the gift of comfort and style this Mother's Day with Ammarzo's 100% Cotton Lounge Short. Designed for modern women who appreciate effortless fashion, these shorts are breathable, ultra-soft, and perfect for cozy weekends or casual outings. The relaxed fit and elastic waistband ensure all-day ease, while the high-quality cotton keeps things cool and comfortable. Whether she's lounging at home or running errands, these shorts blend practicality with a touch of minimal chic. Ethical, sustainable, and stylish—this wardrobe essential is a thoughtful nod to self-care and the everyday luxury your mom deserves. Floral Stripe Button-Up Maxi Shirtdress by Sammyukk Embrace timeless elegance with Sammyukk's maxi dress, featuring long billowy sleeves and a flattering belted waist. Crafted in stripe dobby fabric with vintage-inspired floral stripes, it's adorned with intricate golden metal buttons for a luxe touch. The button-up design and flowing silhouette capture the wild beauty of blooming flowers. Perfect for party nights or romantic dates—pair it with high heels and pearls for a truly vibrant, unforgettable look. 12. Panchmukhi Lord Hanuman Artisan by Luxeartisianship Get your mother the Panchmukhi Lord Hanuman artisan idol from Luxeartisianship to give her courage and protection. Power, devotion, and heavenly grace are symbolized by this delicate yet complicated sculpture made of pure brass. Perfect for meditation areas or home temples, its intricate craftsmanship adds both visual appeal and spiritual energy. Regardless of whether she is a cultural art enthusiast or a devotee, this kind present is a testament to her enduring love and fortitude. A constant reminder—not just on Mother's Day, but every day—that she is loved, safeguarded, and spiritually elevated. 13. Havan Cups by Kalyanamm Give her Havan Cups by Kalyanamm this Mother's Day to give her calm and optimism. By filling these environmentally friendly incense cups with wood chips, resins, and sacred herbs, you may bring the divine spirit of a traditional havan into your house. Each cup boosts energy, calms the senses, and purifies the air. It is simple to use and smoke-free. It is a considerate present that nourishes her soul, whether it is for everyday routines or spiritual renewal. Allow her to enjoy the peace and quiet, with each burn carrying the reassuring scent of purity and devotion. 14. Fiama Joyous Celebration Gift Set Celebrate love and indulgence this Valentine's Day with our Joyous Celebration Pack—a gift that embodies care, freshness, and the essence of nature. With 85% natural origin content, it transforms every bathing ritual into a refreshing and uplifting experience, making it the perfect way to pamper your special someone. Price – 1000/- 15. Fiama Luxury Gold Collection Gift Set Your search for the perfect luxurious gift ends with Fiama Luxury Collection Gift Set. There is nothing that screams festive more than Gold, and with this pack give a special sparkling gift to your loved ones this If you are looking for the perfect gifting option, Fiama Luxury Gold Collection Gift Set would make you stand out and make them feel special for sure. Price – 1400/- 16. EDW Essenza Ignite This Valentine's Day, celebrate love with EDW Essenza's new fragrance – Ignite. A mesmerising blend of Black Currant, Mandarin, Jasmine, and Patchouli, Ignite radiates sensuality, sophistication, and irresistible charm. Let this exquisite fragrance weave an unforgettable tale of romance, making every moment magical, every memory eternal, and every spritz a celebration of passion. Price- 3950/- for 60 ml
