Latest news with #MATRIXX
Int'l Business Times
26-06-2025
- Business
- Int'l Business Times
'5G Isn't Just For Faster Internet, It's the Cloudification of Networks: MATRIXX Founder Jennifer Kyriakakis
The big headline in 2023, " It's Not Just You: 5G Is A Big Letdown ," in the Wall Street Journal reflected the widespread disappointment among consumers expecting lightning-fast speeds and revolutionary change. Even today, when Jennifer Kyriakakis hears people complain about it, she's not surprised. "It's kind of déjà vu," says the founder of MATRIXX, which powers real-time monetization for telecommunication operators across the globe. "When 4G launched, there were skits mocking it, and people asking, 'Why do I even need this?' And now we're hearing the same about 5G." But to Kyriakakis, the letdown has little to do with performance and everything to do with misunderstanding. "The problem isn't 5G," she says. "The problem is education about it. Most people, especially in the business world, still don't understand what 5G actually is." And what it is, Kyriakakis explains, is a seismic shift: "5G is the cloudification of the mobile network." Just as cloud computing platforms changed the game by letting companies buy data center capacity on demand, scaling it up or down based on real-time need, 5G promises to do the same for mobile connectivity. "Instead of building a massive, permanent network just to handle your two-day conference once a year," says Kyriakakis, "5G allows you to spin up the bandwidth you need when you need it, then spin it back down. Like you do with cloud services." MATRIXX That flexibility opens a new world for enterprises: a sports stadium can temporarily boost connectivity for game day; a theme park can elevate customer experience during peak season. And yes, these are not consumer use cases. "This isn't about downloading movies faster," Kyriakakis explains. "It's about giving businesses network agility, just like the cloud gave them infrastructure agility." But here's the catch: just because 5G can be sold like the cloud doesn't mean telecommunication companies are ready to sell it that way. And that, Kyriakakis believes, is the real bottleneck. "We've been through this before," she says, pointing to the early days of the internet on mobile phones. "Operators rushed new tech to market without fully thinking through how they'd monetize it. They ended up giving it away or losing money for years." The same risk looms over 5G, unless operators radically rethink their commercial mindset. "At MATRIXX, our core mission is to help telcos become smart digital service providers, not just utilities. That means being able to package, price, and deliver services that are aligned to outcomes, not just usage," she explains. "If you're an enterprise spinning up a mobile slice for a concert, your goal isn't bandwidth; it's customer experience. That's what you should be paying for." A major reason cloud services have drawn criticism is 'bill shock.' Unexpectedly high charges from usage that continues unchecked. Kyriakakis says telecommunications can learn from those missteps. "Enterprises move to the cloud expecting it to be cheaper, but they don't have the tools to manage what's running. They forget to shut services down, and costs balloon." MATRIXX was built specifically to avoid that fate. Its platform gives telcos and their customers real-time insight into service usage and costs, with automated alerts and controls. "If a business is using a network slice for an event, they can see consumption costs in real-time and even set budgets for spending. That kind of intelligence is critical to make usage-based models work, and, in the end, keep customers happy," she says. Real-time pricing transparency is at the heart of MATRIXX's value. "You can look at your usage and spending every hour if you want. That's the difference between thoughtful monetization and chaos." Kyriakakis believes the broader telecom industry is overdue for a reckoning. "In the past, telcos didn't have to sell. They were utilities. Everyone needed a phone line," she says. "Now everyone has a mobile phone, and most people are overpaying for generic plans. So, how do you create new value?" The answer lies in personalization and enterprise services. "Telcos need to think like software companies," she says. "If they've invested billions in building 5G infrastructure but are still offering the same flat-rate plans, they're not going to see returns." Kyriakakis is calling for a mindset shift: "The technology is here. What's missing is the commercial creativity. Operators need to shift toward value-based, outcome-based pricing that speaks to what customers, especially businesses, are actually trying to achieve." As if the commercial shift wasn't challenging enough, Kyriakakis sees another wave coming: artificial intelligence. "We're heading toward a world where AI agents talk to other AI agents, making complex decisions and driving actions over mobile networks," she says. The challenge, again, is monetization. "How do you price an AI-powered service? Based on the number of queries? The number of words? That doesn't reflect the actual value." Instead, MATRIXX is helping operators explore smarter pricing models that focus on intent and outcome, not raw consumption. "If a customer runs a critical AI process through your network, that's different from a casual chatbot conversation. We're working on making sure those distinctions show up in the pricing and that the customer feels it's fair." With operations in over 20 countries, MATRIXX is on a mission to help network providers reinvent how they make revenue through smarter, more responsive billing and service models. At its core, Kyriakakis says, MATRIXX exists to make telecoms more adaptable, more agile, and more aligned to the needs of today's digital economy. "It's not just about data. It's about relevance. If you can't offer services in a way that's meaningful and valuable to your customers, you'll get left behind." Her advice to telecom leaders as they prepare for the next decade? "Change your commercial mindset. The technology works. But if you want to see ROI on 5G, you've got to start selling it like the cloud, because that's exactly what it is."
Associated Press
19-02-2025
- Business
- Associated Press
MATRIXX Software Unveils MATRIXX Dynamic Billing to Revolutionize Revenue Management
Breakthrough in processing technologies drastically reduces the cost of billing operations FOSTER CITY, CA / ACCESS Newswire / February 19, 2025 / MATRIXX Software, a global leader in billing and monetization solutions, today announced the launch of its groundbreaking product, MATRIXX Dynamic Billing. Building on its achievements in revolutionizing real-time rating and charging, MATRIXX will be expanding its offerings to incorporate high-performance billing and invoicing on the same platform so that service providers can effortlessly generate precise customer bills. With MATRIXX Dynamic Billing, service providers will be able to alleviate the burden of their costly legacy systems, deliver financial precision to the business, reduce the complexity of billing audit and reconciliation and enhance customer experiences with a complete, accurate view of spending and billing information at all times. MATRIXX is extending its architecture to unify all charging, rating, and billing processes by combining its patented real-time transactional platform with state-of-the-art mass data processing capabilities. By unifying revenue management processes, MATRIXX Dynamic Billing will eliminate the complexities, issues and costs that stem from a typical siloed environment. The MATRIXX platform will be able to manage pricing, charging and revenue data across every stage of the billing journey-from quote and order to consumption, charging, invoicing and payments-delivering accurate billing and balance visibility to a service provider's customers, finance teams and channel partners alike. MATRIXX Dynamic Billing will process all usage and non-usage charges for retail, enterprise and wholesale lines of business and for any combination of payment methods, including prepaid, postpaid and pay now. Widely acknowledged as the most mature cloud native charging and rating solution on the market, MATRIXX remains committed to cloud native principles and its TM Forum Ready for ODA (RfODA) status. With MATRIXX Dynamic Billing, new capabilities will be architected to be aligned with the ODA component definitions for Bill Calculation, Bill Generation and Billing Account Management. This ensures that service providers can integrate and scale one or all of the MATRIXX billing microservices cost-effectively, eliminating the need for expensive customizations that result in vendor lock-in. By delivering all pricing, charging and billing microservices on a unified platform, MATRIXX Dynamic Billing will eliminate common data discrepancies and points of failure in the revenue management domain that slow revenue recognition and increase the burden in audit, reconciliation and fraud management processes. 'It's a win-win for the communications service provider and vendor communities alike when operational software is aligned with the Open Digital Architecture principles,' said George Glass, chief technology officer of TM Forum. 'The whole industry benefits through increased business agility when software companies like MATRIXX commit to supporting the ODA standards.' Billing processes have long plagued communications service provider (CSP) operations and are the next area ripe for transformation. Demand for modern billing and payment solutions is growing across many industries, and multiple customers are working with MATRIXX on its product pilot program. MATRIXX Dynamic Billing is planned to be generally available later this year. Traditional billing processes give rise to numerous customer satisfaction issues including unexpected charges, confusing invoices and billing errors. STL Partners compiled insights from CSP senior decision-makers and explored the impacts of existing billing shortcomings and transformation options. By transforming and unifying charging, rating and billing, a typical Tier 1 telco can generate $13 million from greater operational efficiencies, $53 million from reduced customer complaints and $102 million from reduced customer churn for a total savings of $168 million and a nearly 2 percent uplift in EBITDA. 'Our customers have repeatedly shared with me the benefits they have derived from our platform,' said Glo Gordon, chief executive officer of MATRIXX Software, 'and have increasingly requested that we extend these benefits into the billing domain. This launch of Dynamic Billing is the culmination of years of customer input and insights on a modern approach to billing and the dedicated efforts of our team to extend our technology across the revenue management lifecycle.' To learn more about Dynamic Billing and to see a demonstration, visit MATRIXX Software at Mobile World Congress 2025 in Barcelona March 3-6. Schedule a meeting at MWC. About MATRIXX Software MATRIXX Software delivers a dynamic billing, monetization and charging solution proven at scale. Global service providers like Telefónica, IoT providers like Tata Communications and network-as-a-service providers like DISH rely on MATRIXX to overcome the limitations of existing billing applications. MATRIXX provides a unified platform that transforms and simplifies billing operations across consumer, enterprise and wholesale businesses. With MATRIXX, operators can rapidly configure, deploy and monetize personalized offerings, enabling commercial innovation and real-time customer experiences that drive revenue and growth. - ENDS -
