13-02-2025
Inside the Menlo Park Superstore Where Silicon Valley Buys Its Bling
When the new MB&F Lab store opened in January in the posh Villa Menlo Park shopping complex, there was a very special watch in the window: the Legacy Machine Perpetual EVO Silicon Valley, a limited-edition timepiece that was exclusive to this boutique. You couldn't buy one, though; before the lab even opened, all 18 numbered watches were already sold—to the tune of $208,000 each.
Silicon Valley loves the pricey, wildly inventive watches that MB&F and other independent watchmakers are currently making. Just witness the ultrarare, six-figure Greubel Forsey timepieces worn proudly by Meta Platform Inc.'s Mark Zuckerberg and OpenAI Inc.'s Sam Altman. And when many of the titans of tech go shopping for watches, they go to Stephen Silver Fine Jewelry, the company behind the sprawling new Villa Menlo Park.
