Latest news with #MG7
Campaign ME
25-04-2025
- Automotive
- Campaign ME
MG Egypt highlights how even people who don't own the cars, love them
MG has revealed its latest campaign 'Well known. Even if not owned.' to launch its new range, including the MG RX5, the MG 4, the MG 5, the MG One, the MG 7, and the MG ZS. The campaign was brought to life by DDB Egypt, Kino Films, Tarek Nour Advertising (TNA), The Barber Shop and Keeva Casting Agency, under the direction of Amr Haddad. It was carried across billboards, social media channels, digital channels and TVCs in Egypt. Taking a humorous approach for the Egypt market, the campaign highlights how people who don't even own MG cars, know so much about each of the cars and love them. The campaign struck a chord, especially given that car prices in Egypt are hitting new highs, and for many people in the nation, owning a car feels out of reach. Building on this sentiment, the 'Well known. Even if not owned.' highlighted how people know the specifications of each of the newly launched cars, even they don't own them. The objective of the campaign was to 'make the dream possible again', given that people love them whether they can afford them or not. The campaign tapped into humour to demonstrate the notion of a 'well-known' MG through real, relatable moments. This resonated with Egyptians, showcasing how they talk about cars — like true salespeople — as if everyone knows the specs, the features, the price, and as if they're ready to sell it themselves. The idea that MG is not just a car. It's part of the Egyptian culture shines through in this campaign. CREDITS: Client: MG Egypt Production house: Kino Films Agencies: Tarek Nour Advertising, DDB Egypt, The Barber Shop Casting: Keeva Casting Agency Director: Amr Haddad Director producer: Dalia arafa DOP: Hamzoon 1st AD Wael Mandour 2nd AD Marianne Magdy Creative Team: Basel El Deeb Hazem El Saadani Dalia Khairy Islam Khaled Abdelrahman Mahfouz @Ahmed Atef @Ahmed Ashraf Alia Fawzi Digital Team: Malak Gomaa Nadeem Megahed Khaled Elkady Ahmed Osama Account Team: Mai Ahmed Mostafa Badawi Walid Kamal Client: MG Egypt Mohamed El Sheikh Mohamed Shiha Moataz Hany Production Designer: Eslam Hassan Shawky Art Director: Fatma El-Tigany Costume Designer: Yasmine El-Tazi Assistant Director: Wael Mandour 2nd Assistant Director: Marianne Magdy Casting: Keeva Production House: Kino films Executive Producers: Amira Sherif & @Dido Head of Production: Mohamed Sabry Abaza Senior Producer: Farah Dabbour Line Producer: Mahmoud Khawaga Assistant Producers: Yasser Sayed – Malak Yassin Production Manager: Mohamed Hassan – Khaled Kamal Eldin Production Team: Abdelrahman Hany – Omar Ali – Nour Hisham – Karim El-Hosainy – Bishoy Maher – Ashraf Baskouta – Mohamed Salama Post Producer: Omar Abdelrazek The Barber Shop team: Editing Team : Amr Rabee _ Omar Sherien Sound design & Mix : Fady Garas Dit : Ahmed Omar _ Amr Hossam Post producer : Yasser Bendary Colorist: Ahmed El Gendy VFX: Nutshell Studios Photographer: Omar Ehab Digital: Mostafa Ahmed
ArabGT
25-02-2025
- Automotive
- ArabGT
MG Sales Hit Record High in the Middle East
MG Sales in the Middle East have reached an all-time high in 2024, with 70,033 vehicles delivered across the region. This marks a substantial increase from 2023's 63,691 units, reinforcing the brand's growing dominance. The brand, which originates from Britain and is now owned by China's SAIC Motor, continues to experience strong demand. SAIC Motor also announced impressive global results, delivering 4.639 million vehicles worldwide, including record-breaking sales of new energy vehicles (NEVs). Saudi Arabia Leads MG Sales in the Region A significant contributor to MG Sales growth is the strong performance in Saudi Arabia, the UAE, and Iraq. Leading the way, Saudi Arabia recorded 24,500 sales, solidifying its importance as a key market. In line with its commitment to the region, MG has appointed a subsidiary of Mohamed Yousuf Naghi Group as its authorized distributor in the Kingdom. The UAE secured second place, achieving 12,900 sales, marking a 29% increase compared to 2023. Meanwhile, MG Sales across the Gulf region grew by 10%, driven by the brand's focus on innovative design, advanced safety features, and competitive value offerings. Innovation and Expansion Fuel MG Sales Growth The sustained rise in Sales is attributed to SAIC Motor's technology-driven strategy, which accelerates technical advancements and innovation. MG has made substantial progress in the NEV sector, aligning with its 'seven technical foundations' approach to enhance its global research and development capabilities. One of the major factors behind the MG Sales success in the region has been the introduction of seven new models over the past year, catering to various market preferences. The lineup includes internal combustion engine models such as the MG Whale, MG3, MG5, MG7, and RX9, alongside cutting-edge electric vehicles like the Cyberster and MG4 Electric. With a firm commitment to the Middle East market, MG Sales continue to thrive, delivering high-performance, innovative, and value-driven vehicles, backed by SAIC Motor's extensive resources
