MG Egypt highlights how even people who don't own the cars, love them
MG has revealed its latest campaign 'Well known. Even if not owned.' to launch its new range, including the MG RX5, the MG 4, the MG 5, the MG One, the MG 7, and the MG ZS.
The campaign was brought to life by DDB Egypt, Kino Films, Tarek Nour Advertising (TNA), The Barber Shop and Keeva Casting Agency, under the direction of Amr Haddad. It was carried across billboards, social media channels, digital channels and TVCs in Egypt.
Taking a humorous approach for the Egypt market, the campaign highlights how people who don't even own MG cars, know so much about each of the cars and love them.
The campaign struck a chord, especially given that car prices in Egypt are hitting new highs, and for many people in the nation, owning a car feels out of reach.
Building on this sentiment, the 'Well known. Even if not owned.' highlighted how people know the specifications of each of the newly launched cars, even they don't own them.
The objective of the campaign was to 'make the dream possible again', given that people love them whether they can afford them or not.
The campaign tapped into humour to demonstrate the notion of a 'well-known' MG through real, relatable moments. This resonated with Egyptians, showcasing how they talk about cars — like true salespeople — as if everyone knows the specs, the features, the price, and as if they're ready to sell it themselves.
The idea that MG is not just a car. It's part of the Egyptian culture shines through in this campaign.
CREDITS:
Client: MG Egypt
Production house: Kino Films
Agencies: Tarek Nour Advertising, DDB Egypt, The Barber Shop
Casting: Keeva Casting Agency
Director: Amr Haddad
Director producer: Dalia arafa
DOP: Hamzoon
1st AD Wael Mandour
2nd AD Marianne Magdy
Creative Team:
Basel El Deeb
Hazem El Saadani
Dalia Khairy
Islam Khaled
Abdelrahman Mahfouz
@Ahmed Atef
@Ahmed Ashraf
Alia Fawzi
Digital Team:
Malak Gomaa
Nadeem Megahed
Khaled Elkady
Ahmed Osama
Account Team:
Mai Ahmed
Mostafa Badawi
Walid Kamal
Client: MG Egypt
Mohamed El Sheikh
Mohamed Shiha
Moataz Hany
Production Designer: Eslam Hassan Shawky
Art Director: Fatma El-Tigany
Costume Designer: Yasmine El-Tazi
Assistant Director: Wael Mandour
2nd Assistant Director: Marianne Magdy
Casting: Keeva
Production House: Kino films
Executive Producers: Amira Sherif & @Dido
Head of Production: Mohamed Sabry Abaza
Senior Producer: Farah Dabbour
Line Producer: Mahmoud Khawaga
Assistant Producers: Yasser Sayed – Malak Yassin
Production Manager: Mohamed Hassan – Khaled Kamal Eldin
Production Team: Abdelrahman Hany – Omar Ali – Nour Hisham – Karim El-Hosainy – Bishoy Maher – Ashraf Baskouta – Mohamed Salama
Post Producer: Omar Abdelrazek
The Barber Shop team:
Editing Team : Amr Rabee _ Omar Sherien
Sound design & Mix : Fady Garas
Dit : Ahmed Omar _ Amr Hossam
Post producer : Yasser Bendary
Colorist: Ahmed El Gendy
VFX: Nutshell Studios
Photographer: Omar Ehab
Digital: Mostafa Ahmed
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Campaign ME
25-04-2025
- Campaign ME
MG Egypt highlights how even people who don't own the cars, love them
MG has revealed its latest campaign 'Well known. Even if not owned.' to launch its new range, including the MG RX5, the MG 4, the MG 5, the MG One, the MG 7, and the MG ZS. The campaign was brought to life by DDB Egypt, Kino Films, Tarek Nour Advertising (TNA), The Barber Shop and Keeva Casting Agency, under the direction of Amr Haddad. It was carried across billboards, social media channels, digital channels and TVCs in Egypt. Taking a humorous approach for the Egypt market, the campaign highlights how people who don't even own MG cars, know so much about each of the cars and love them. The campaign struck a chord, especially given that car prices in Egypt are hitting new highs, and for many people in the nation, owning a car feels out of reach. Building on this sentiment, the 'Well known. Even if not owned.' highlighted how people know the specifications of each of the newly launched cars, even they don't own them. The objective of the campaign was to 'make the dream possible again', given that people love them whether they can afford them or not. The campaign tapped into humour to demonstrate the notion of a 'well-known' MG through real, relatable moments. This resonated with Egyptians, showcasing how they talk about cars — like true salespeople — as if everyone knows the specs, the features, the price, and as if they're ready to sell it themselves. The idea that MG is not just a car. It's part of the Egyptian culture shines through in this campaign. CREDITS: Client: MG Egypt Production house: Kino Films Agencies: Tarek Nour Advertising, DDB Egypt, The Barber Shop Casting: Keeva Casting Agency Director: Amr Haddad Director producer: Dalia arafa DOP: Hamzoon 1st AD Wael Mandour 2nd AD Marianne Magdy Creative Team: Basel El Deeb Hazem El Saadani Dalia Khairy Islam Khaled Abdelrahman Mahfouz @Ahmed Atef @Ahmed Ashraf Alia Fawzi Digital Team: Malak Gomaa Nadeem Megahed Khaled Elkady Ahmed Osama Account Team: Mai Ahmed Mostafa Badawi Walid Kamal Client: MG Egypt Mohamed El Sheikh Mohamed Shiha Moataz Hany Production Designer: Eslam Hassan Shawky Art Director: Fatma El-Tigany Costume Designer: Yasmine El-Tazi Assistant Director: Wael Mandour 2nd Assistant Director: Marianne Magdy Casting: Keeva Production House: Kino films Executive Producers: Amira Sherif & @Dido Head of Production: Mohamed Sabry Abaza Senior Producer: Farah Dabbour Line Producer: Mahmoud Khawaga Assistant Producers: Yasser Sayed – Malak Yassin Production Manager: Mohamed Hassan – Khaled Kamal Eldin Production Team: Abdelrahman Hany – Omar Ali – Nour Hisham – Karim El-Hosainy – Bishoy Maher – Ashraf Baskouta – Mohamed Salama Post Producer: Omar Abdelrazek The Barber Shop team: Editing Team : Amr Rabee _ Omar Sherien Sound design & Mix : Fady Garas Dit : Ahmed Omar _ Amr Hossam Post producer : Yasser Bendary Colorist: Ahmed El Gendy VFX: Nutshell Studios Photographer: Omar Ehab Digital: Mostafa Ahmed
Zawya
26-02-2025
- Zawya
MG Motor unveils the all-new MG ZS
Ma'ameer, Kingdom of Bahrain: MG Motor Bahrain – Zayani Motors, the exclusive distributor of MG in the Kingdom, has announced the launch of the all-new MG ZS, a crossover SUV that combines striking design, advanced technology, and exceptional safety features to elevate the driving experience for modern consumers. The all-new MG ZS showcases a contemporary SUV silhouette exuding agility reminiscent of its predecessor while presenting a more robust and solid presence on the road. The powerful face of the model is accentuated by its wide-open grille and connected hunter eyes, creating a bold first impression. From the energetic surfaces to the sleek spoiler and LED taillights, every design element of the MG ZS has been crafted to convey strength and sophistication. With prices starting from BD6,499, the interior theme of the all-new MG ZS reflects a modern aesthetic, with the option of black or white upholstery. The centre console design features a stylish gear shifter reminiscent of a jet wing, evoking a sense of speed and passion. The cabin is equipped with cutting-edge technology, including a 12.3-inch instrument pack and an ultra-thin 7-inch vertical HD TFT virtual cluster, ensuring that drivers have access to vital information at a glance. The user-friendly interface is characterised by a simple UI design and intuitive information display, making it easy for users to interact with infotainment features such as Bluetooth connectivity, music, and radio stations. Enhancements in ride quality have been prioritised in the new MG ZS. The vehicle has been engineered to reduce shakes and improve comfort through advanced NVH (Noise, Vibration, Harshness) optimisation. With improved dampers and top mount designs, the MG ZS offers excellent road isolation, ensuring a smooth driving experience. Moreover, there are 3 drive modes: ECO, Standard and Sport. The MG ZS adapts to different driving scenarios and styles through varying powertrain calibrations, driving control and fuel economy, providing more driving enjoyment. Safety remains a top priority, as the latest generation boasts a robust monocoque body structure made from high-strength steels, providing exceptional rigidity and structural integrity. The vehicle is equipped with six airbags, safeguarding passengers and ensuring peace of mind on every journey. Furthermore, the MG ZS is equipped with high-quality and high- temperature-resistant features suited to the local climate. Rizwan Tariq, General Manager of Zayani Motors, remarked: " Since its initial launch in 2017, the MG ZS has achieved distinction in its segment and has now held the title of best-selling brand model in Bahrain for three consecutive years. With the all-new MG ZS, MG Motor continues its commitment to engineering vehicles that pioneer combined style, comfort, and safety. This model presents a compelling choice for those in the market for an innovative SUV that delivers a balanced performance and overall satisfaction.' About Zayani Motors: Established in 1994, Zayani Motors has come a long successful way with its continuous progress to fulfill its goals that the management had envisioned and meticulously set 30 years ago. Zayani Motors has and will always aim at providing the best quality products and services from the automotive industry to its commercial and non-commercial clients. About MG: MG is a British-born automotive brand established in 1924, known for its historic models, awards and achievements throughout the past 97 years. MG was founded by William Morris and Cecil Kimbers and has one of the oldest car club in the automotive industry. Best known for its two-seat open sports cars, MG also produced saloons and coupes. Since its acquisition of MG, SAIC MOTOR, as a Global Top 500 company, has opened a new chapter for this British icon. MG is at the forefront of the introduction of innovative technologies and new energy vehicles for car buyers. A press release prepared by Media Scene for PR and Translation W.L.L on behalf of Zayani Motors. For more information, please contact: Hussain Nasser Email: hnasser@
Zawya
24-02-2025
- Zawya
MG Motor Middle East breaks sales records in 2024 with over 70,000 cars sold
MG's commitment to high-quality products, customer-centric service, and strategic partnerships fuels continued growth Strong results help parent company SAIC Motor surpass 4.6 million global deliveries, driven by innovation, technological reforms, and expanding NEV offerings MG Motor Middle East enjoyed a record-breaking 2024 by delivering 70,033 vehicles across the GCC, Levant and Morocco, highlighting the British-born brand's continuing rise as one of the region's leading automotive manufacturers. This milestone mirrored the global achievements of the brand's parent company, SAIC Motor, which reported 4.639 million units in terminal deliveries worldwide and record New Energy Vehicle (NEV) sales. The strong regional results were fueled by robust performances in Saudi Arabia, Iraq, and the United Arab Emirates. Leading the charge, the Kingdom recorded 24,500 MG sales, further solidifying its position as a key market. The appointment of Jiad Modern Motors, a subsidiary of the Mohamed Yousuf Naghi Company, as MG's new distributor in Saudi Arabia, further reinforced the brand's long-term commitment to the country. Meanwhile, the UAE followed with 12,900 sales, marking a 29% increase over 2023. Across the GCC, MG achieved a 10% overall sales growth, underscoring its successful formula of stylish design, advanced safety features, and strong value for money. Behind MG's dynamic growth stands SAIC Motor's strategy of deepening reform and accelerating technological innovation. The company made significant progress in NEV development, alongside the advancement of its 'Seven Technological Pillars,' further strengthening its global research and development footprint. A key driver of MG's success in the region has been the introduction of seven new models in the past year, catering to a broad spectrum of consumer preferences. These include internal combustion engine vehicles such as the MG Whale, MG3, MG5, MG 7, and RX9, alongside groundbreaking electric models like the Cyberster and MG4 Electric. By leveraging SAIC Motor's extensive resources, MG continues to deliver cutting-edge vehicles tailored to Middle Eastern markets, blending innovation with performance and value. In the second half of 2024, parent company SAIC Motor recorded six consecutive months of sales growth. Self-owned brands under the SAIC umbrella, including MG, contributed 2.408 million units for the year. This synergy benefits MG Middle East by offering greater access to advanced platforms and emerging EV and hybrid technologies, which remain a focus area for the region's future mobility needs. Tom Lee, Managing Director of MG Motor Middle East, said: 'These latest results underscore our long-term commitment to offering customers in the Middle East high-quality vehicles and exceptional service. Saudi Arabia and the UAE, in particular, have been pivotal to our success, showing a strong appetite for MG's combination of modern design, advanced safety, and value. At a global level, SAIC Motor's strategy around innovation and reform has provided us with the tools to adapt quickly in a competitive market.' A cornerstone of MG's expansion has been its focus on customer satisfaction, including maintaining a comprehensive parts supply chain and cultivating a robust distributor network. In 2024, the brand introduced new showrooms and service centers across the Middle East, streamlining aftersales care for a rapidly growing customer base. Strengthening its commitment to seamless service, MG also expanded its parts distribution capabilities with the opening of a second spare parts warehouse in Jeddah. Spanning 5,260 square meters, the new facility enhances efficiency and ensures faster delivery of essential components across the region. Looking ahead, strategic collaborations, investment in local workforce training, and NEV technology rollouts remain key priorities for the brand. As MG Motor Middle East gears up for 2025, it remains committed to bridging the gap between tradition and modernity—honouring its British heritage while embracing cutting-edge innovation. -Ends- About MG Motor: MG Motor is a British-born automotive brand established in 1924, known for its historic models, awards, and achievements throughout the past 100 years. MG was founded by William Morris and Cecil Kimbers and has one of the oldest car clubs in the automotive industry. Best known for its two-seat open sports cars, MG Motor also produced saloons and coupes. Since its acquisition of MG, SAIC MOTOR, as a Global Top 500 company, has opened a new chapter for this British icon. MG Motor is at the forefront of the introduction of innovative technologies and new energy vehicles for car buyers. Press contacts Adel Al-Sharie Performance Communications Email : adel@
