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Time of India

MG Select partners with Jaipur Watch Co. for collaborative timepiece

MG select , the luxury brand channel of JSW MG Motor India, has partnered with Jaipur Watch Co . to launch a collaborative timepiece that combines elements of automotive design with Indian watchmaking tradition. The partnership introduces a watch featuring a coin-inspired dial with the MG SELECT insignia placed at the base. The case back is transparent, revealing the internal mechanics, while the bezel incorporates classical Indian design motifs. Cross-industry design collaboration Milind Shah, Interim Head, MG Select, said, 'This partnership with Jaipur Watch Co. is a natural extension of our brand ethos—redefining luxury by connecting stories, heritage, and innovation. Together, we will offer customers a design narrative that is truly one-of-a-kind.' Gaurav Mehta, Founder, Jaipur Watch Co., added, 'Our collaboration with MG Select is a celebration of forward-looking innovation. We are thrilled to co-create timeless pieces that echo the elegance of the past while embracing the spirit of modern design.' Founded on a shared vision for excellence and exclusivity, this collaboration marks the beginning of a new lifestyle journey for MG Select patrons, one that seamlessly blends the spirit of motoring with the art of watchmaking, the company said in a media release. The timepiece is targeted at collectors and consumers seeking products that combine design narrative and functionality.