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KL trade fair showcases evolution of trends in F&B sector
KL trade fair showcases evolution of trends in F&B sector

The Star

time05-08-2025

  • Business
  • The Star

KL trade fair showcases evolution of trends in F&B sector

Chan (second left) visiting a booth after launching the Malaysian International Food and Beverage Trade Fair in Kuala Lumpur. FROM the hiss of espresso machines to the clink of wine glasses, the three-day Malaysian Inter­national Food & Beverage Trade Fair (MIFB) got off to a vibrant start at the Kuala Lumpur Convention Centre. Held from July 30 to Aug 1, the event drew a crowd of over 11,500 attendees including regional buyers, entrepreneurs, trade professionals, and media. Launched by Deputy Plantation and Commodities Minister Datuk Chan Foong Hin, the event returned under the theme 'Future-Ready F&B: Serving the Evolution of Trends,' cementing its place as a platform for innovation and growth in Malaysia's food and beverage sector. With more than 450 companies from over 40 countries show­­­casing their wares and solutions, this year's edition focused on technology, sustainability and scalability – three pillars that the organisers said were essential to meet the demands of a rapidly evolving consumer market. Chan said this year's theme captured the industry's transformation through its adaptation to consumer preferences, embrace of digitalisation, and sustainable innovation. He said events like MIFB were essential in shaping Malaysia's global F&B leadership by fostering innovation, elevating sustainability and enabling regional partnerships. A major highlight this year was the inaugural Malaysia Cafe Expo (MCE), a new feature celebrating the rise of cafe culture, from specialty coffee to artisanal food and service design. Organised in partnership with the Malaysia Specialty Coffee Association (MSCA), the expo hosted the Malaysia National Coffee Championship (MNCC) semi-finals, where Malaysia's top baristas vied for a shot at international glory. 'Our collaboration with MIFB through MNCC and MCE reflects the rise of Malaysia's specialty coffee scene, and provides a launchpad for local talent to reach global stages,' said MSCA president and Coffex Coffee chief executive officer Kelvin Ngow. Constellar group chief executive officer Chua Wee Phong said businesses must retool for transparency, traceability and tech adoption in today's fast-changing market. 'MIFB is a platform that helps them do just that,' said Chua. The Wine, Spirits & Beer Showcase, in partnership with Crafted, presented curated tastings and masterclasses that blended indulgence with education on craft production and market trends. At the Knowledge Hub, experts and industry players tackled topics such as artificial intelligence in food production, and sustainable packaging. MIFB also featured live culinary demonstrations by some of Malaysia's most celebrated chefs. Showcasing talent from top institutions and hotels, these chefs brought international flair and technical mastery to the event.

Domestic coffee market valued at RM4.4bil, says deputy minister
Domestic coffee market valued at RM4.4bil, says deputy minister

The Star

time30-07-2025

  • Business
  • The Star

Domestic coffee market valued at RM4.4bil, says deputy minister

Deputy Plantation and Commodities Minister Datuk Chan Fong Hin visiting the booth after launching the Malaysian International Food and Beverage Trade Fair (MIFB) at Kuala Lumpur Convention Centre on July 30.-AZMAN GHANI/The Star MALAYSIA'S domestic coffee market is valued at US$1.05bil (RM4.4bil) with over 6,400 cafes operating nationwide, says Datuk Chan Fong Hin. The Deputy Plantation and Commodities Minister said he has observed that the coffee and cafe culture were among the fastest growing segments in Asean. Chan said this in his keynote address at the opening of the Malaysian International Food and Beverage Trade Fair (MIFB) held at the Kuala Lumpur Convention Centre on Wednesday (July 30). "This also marks my third consecutive year attending the event. I am delighted to see it continue evolving into a prestigious regional platform for food and beverage innovation and trade," he added. Chan explained that the MIFB 2025 theme of 'Future-Ready F&B: Serving the Evolution of Trends' captured the industry's transformation, adapting to consumer preferences, embracing digitalisation and innovating sustainably. "It mirrors the mission of our plantation and commodity sectors," said Chan, adding that his ministry oversees the development of Malaysia's main commodities of palm oil, rubber, timber, cocoa, pepper, kenaf and tobacco, many of which were integral to the F&B industry. "In 2024, the palm oil industry contributed a remarkable RM114bil in export earnings. Accounting for 2.97% of Malaysia's GDP, the oil palm sector employs close to one million workers and smallholders, making it the second largest employer after the government." Visitors visiting the booth during the Malaysian International Food and Beverage Trade Fair (MIFB) at Kuala Lumpur Convention Centre on July 30.-AZMAN GHANI/The Star Chan said while demand is booming, the global coffee supply chain was facing increasing volatility. "Brazil's 2024 Arabica harvest, for example, has been cut by around 12% due to El Nino-driven droughts. "Simultaneously, the Red Sea crisis has forced shipping routes to detour by over 5,000km, adding US$0.12 to US$0.15 per pound of coffee landed at Port Klang. "These combined pressures have pushed the International Coffee Organisation's composite price indicator up by a staggering 94.6% in just one year." Also present at the opening event were Constellar group chief executive officer Chua Wee Phong and Malaysia Specialty Coffee Association president and chief executive officer of Coffex Coffee Kelvin Ngow. Chan said these external pressures highlighted why Malaysia should expand domestic coffee cultivation for local consumption. "Strengthening our own production is the way to ensure the cafe economy continues to thrive while positioning Malaysia as a credible origin in the global coffee trade. Visitors visiting the booth during the Malaysian International Food and Beverage Trade Fair (MIFB) at Kuala Lumpur Convention Centre on July 30.-AZMAN GHANI/The Star Chan also enthused the exciting debut of the Malaysia Cafe Expo (MCE) that was launched this year under the MIFB umbrella, together with the Malaysia Food Tech Expo (MyFoodTech). "The debut of MCE is especially significant because it represents how MIFB continues to expand its reach, covering the F&B value chain, and reflecting the aspirations of the Malaysian government to build a food sector that is innovative, market-driven, and inclusive," he said. Held for three days from July 30 to Aug 1, MIFB 2025 features over 500 companies and 12,000 trade visitors, with impactful showcases such as the Knowledge Hub, MyFoodTech, and the debut Wine, Spirits & Beer Showcase.

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