Latest news with #MIIROKO
7NEWS
08-08-2025
- Lifestyle
- 7NEWS
Get salon-quality results for a fraction of the price with these at-home hair dye kits: Miiroko
Speak to anyone who knows a thing or two about hair and they'll all say the same thing: at home box dye treatments are back. Whether it's the cost of living crisis or the fact that at-home treatments have come a long way from the days when our mothers used them, DIY hair kits have never been more popular — but it's hard to sort the quality from the useless. Enter MIIROKO. Billed as a salon-grade, demi-permanent hair colour that is ammonia-free, environmentally conscious, created and approved by real hairdressers, it promises no harsh chemicals and no overpowering smells — just thoughtful, effective colour that fits right into your life. You can touch up greys, enrich your colour or banish any summer brassiness with one of the brand's bestselling kits. The dyes start from as little as $65, and for that price you get an all-in-one colour kit for a clean and easy colour application at home. Each kit comes with everything you need to recreate a salon experience at home, including application brushes, a bowl, gloves, cape and hair clips. At present, MIIROKO offers six different colours spanning from 'blonde' to 'very dark brown'. Those who feel uncertain about dipping into the world of home dye (and who wouldn't) can watch one of the brand's many helpful tutorial videos to learn how to do it yourself. You can also take a quiz on MIIROKO's website to discover which hair colour works best for you. Reviews online are glowing for the company, where the kits have an impressive five-star rating from women across Australia who now wouldn't colour their hair any other way. ' Absolutely love this colour! Would highly recommend it to anyone wanting to refresh their colour at home,' one impressed shopper wrote. 'Beautiful colour, my husband applied it for me and he had no trouble with it. I'll be a repeat customer for sure,' another added. ' Thank you for my beautiful colour! It covered my greys and left my hair looking healthy and refreshed. It was so easy to use,' a third reviewer said. MIIROKO was formed when three hairdressers were talking over wine about a client who was doing their colour at home, but didn't know what colour to pick. They wanted to help this client out, but no home colour kit seemed good enough for them to confidently recommend. Hairdresser Claire Saito spent the next three years in Japan working to create the perfect Home Hair Colour kit. After three years in Tokyo, Claire shared the results of her work: MIIROKO. Since then, the brand has only gone from strength to strength, with many turning to the Canberra-based brand as an alternative to pricey salon treatments but still the same results.
7NEWS
03-07-2025
- Lifestyle
- 7NEWS
This at-home hair colour helps women feel more confident, without the guilt or the salon bill
If you've been thinking about a hair change but not wanting to spend salon prices, you need to try MIIRIKO. MIIROKO is a salon-grade, demi-permanent hair colour is ammonia-free, environmentally conscious, created and approved by real hairdressers. No harsh chemicals, no overpowering smells, just thoughtful, effective colour that fits into your life, not the other way around. MIIROKO's ammonia-free at-home colour kits are trending, which makes now the perfect time to try them, as the brand is offering shoppers 10 per cent off this July for Self-Care Day. July 24 marks International Self-Care Day, a global reminder to pause, reflect, and reconnect with what makes us feel good, inside and out. MIIROKO stocks a range of different hair colours, retailing from $65. At MIIROKO, self-care isn't about perfection or pressure. It's about personal choice, everyday rituals, and the small things that carry big meaning like the way great hair can transform how you feel. The MIRROKO Hair Colour Starter Kit retails from $65 and is an all-in-one colour kit for a clean and easy colour application at home. Shoppers have given the kit, a 5-star rating on MIIROKO's website. 'Absolutely love this colour! Would highly recommend it to anyone wanting to refresh their colour at home,' one impressed shopper wrote. 'Beautiful colour, my husband applied it for me and he had no trouble with it. I'll be a repeat customer for sure,' another shopper added. 'Thank you for my beautiful colour! It covered my greys and left my hair looking healthy and refreshed. It was so easy to use,' a third reviewer wrote. Every kit includes a personalised step-by-step guide based on your hair colour, condition and goals. You can also take a quiz on MIIROKO's website to discover which hair colour works best for you. MIRROKO, was started by hairdresser Claire, who was inspired to start the brand after she saw first-hand the stress, confusion, and disappointment many women faced when trying to colour their hair on their own. The lack of expert advice, paired with confusing supermarket options, often led to results that felt far from empowering. After three years in Tokyo dedicated to developing MIIROKO, Claire is thrilled to finally share the results: A salon-grade, demi-permanent hair colour system designed to be simple, safe, and satisfying to use at home.
