Latest news with #MIMI
Associated Press
a day ago
- Entertainment
- Associated Press
Heyone Debuts Limited-Edition Collectibles Globally at PTS Singapore, Drawing Widespread Attention
08/15/2025, Chengdu // PRODIGY: Feature Story // From August 22 to 24, 2025, the third edition of the international POP TOY SHOW (PTS) will take place at Marina Bay Sands Expo and Convention Centre in Singapore. As an important part of the 'Beijing × Singapore POP TOY SHOW Dual-City Plan,' this year's exhibition has attracted hundreds of well-known designer toy artists and manufacturers, promising a creative and artistic industry event for toy lovers around the world. Chinese original designer toy brand Heyone will present brand-new limited-edition products from its popular IPs, OZAI and MIMI, at this exhibition. With its distinctive design style and strong market appeal, Heyone has become one of the most anticipated Chinese designer toy brands at this year's show. Heyone was founded in 2022, focusing on creating street culture and sharing pure playfulness. The brand has already developed an IP matrix led by 'OZAI' and 'MIMI,' which are favored by Gen Z consumers both at home and abroad. As a 'resident guest' at PTS Singapore, Heyone has participated in the event for three consecutive years and achieved outstanding results. Looking back at previous editions, the brand has repeatedly debuted bestselling new products, and the long lines in front of its booth have become a symbolic scene of the exhibition. At PTS 2024, Heyone's immersive booth themed 'Bamboo Grove Encounter' left a lasting impression, while limited-edition products such as 'OZAI-Count Your Blessings' and 'MIMI-Panda ' received widespread acclaim. 'Singapore is a strategic hub in the Southeast Asian market with enormous potential. We have always regarded the PTS exhibition as an important platform and are committed to presenting the most creative new designer toys to our fans. At the same time, by directly interacting with consumers, we gain valuable feedback to continuously improve our product strategy,' said a Heyone brand representative. According to reports, at this year's exhibition, Heyone will present a themed booth titled 'Heart-signal in Singapore,' cleverly combining Nanyang architectural styles with rainbow color tones to create an immersive space named 'A Rainbow-Colored Nanyang Dream.' The brand will showcase several new products, including limited-edition figurines such as 'OZAl-Resonance Seeker ' and 'MlMl-Scent of a Memory' as well as a new series of blind boxes like 'OZAI-The Hooded Adventures ' Among them, the 'OZAl-Resonance Seeker' has become the most eye-catching collectible at the booth thanks to its unique magnetic attraction design and glossy finish. One young fan from Singapore commented, 'Heyone's products always perfectly combine creativity and quality. I hope I can successfully get the limited-edition figures at the PTS show.' In addition to product displays and sales, Heyone's booth will also feature a series of giveaway activities, such as 'Input OZAI's Secret Code' and 'Catch MIMI's Romantic Signal,' offering premium merchandise from its IP lineup. 'We have always regarded fans as co-creators of the brand. We welcome friends from Singapore and around the world to visit the Heyone booth, experience our products, and share your thoughts! Whether it's emotional resonance or suggestions for improvement, we look forward to face-to-face communication and aim to provide every fan with the best exhibition experience,' said the Heyone brand representative. Since its founding, Heyone has consistently appeared at top Southeast Asian toy exhibitions such as TTE and PTS, and held multiple creative pop-up events, receiving enthusiastic responses from local fans. In recent years, the brand has accelerated its global expansion, making appearances in Paris, Singapore, Seoul, and Bangkok, and its original, ingenious designs have earned the admiration of designer toy enthusiasts worldwide. Heyone's return to PTS, with an impressive lineup of exclusive new products, showcases its firm commitment to deepening its presence in Singapore and the Southeast Asian market. Its performance at the event is highly anticipated. Heyone Official Global Website: source=referral&utm medium= PTS_SINGAPORE_2025 Media Contact： Heyone Rong Zhongtao [email protected] Source published by Submit Press Release >> Heyone Debuts Limited-Edition Collectibles Globally at PTS Singapore, Drawing Widespread Attention
7NEWS
3 days ago
- Business
- 7NEWS
MIMI Haircare for kids launches into BIG W with best-selling natural haircare that parents swear by
Australia's favourite kids' haircare brand just scored its biggest retail win yet. MIMI Haircare for Kids is officially launching into 220 BIG W stores nationwide, making its Australian-made, plant-based haircare range more accessible than ever for busy families. Founded by stay-at-home mum Emma Mackenzie, MIMI Haircare started as a solution to her own bath-time battles. Tired of fighting tangles, tears, and products full of harsh chemicals, she developed a gentle but effective natural kids' haircare range that parents could trust. MIMI Haircare now sells one product every couple of minutes and holds over 50 per cent of the market share in the Australian kids' haircare category. BIG W, a trusted household name since 1964, is the perfect partner for MIMI Haircare. The retailer has been expanding its personal care aisle to meet growing demand for safe, affordable, and high-quality products. 'MIMI's clean, plant-based haircare range meets the growing demand we see from BIG W families,' says BIG W Category Buyer Janine Perrett. 'It delivers on ingredient transparency, natural formulations, and value.' The launch includes MIMI Haircare's best-selling products: Hair Wash 400 mL — gentle, sulphate-free formula for everyday use. MIMI Detangler Spray 200mL — tames knots without tears. MIMI Scalp Massage Brush — boosts scalp health and circulation. BIG W exclusives: Quick Dry Hair Towel and Travel Hair Kit. Parents say MIMI Haircare has transformed their children's haircare routines. One mum wrote: 'Our boy has huge sensory issues and it's usually an exorcism to wash his hair. Tonight I brushed it without a fuss. First time I cried happy tears.' Another parent swears by it for post-swim recovery: 'After just one use, my daughter's hair was soft, smooth, and easy to manage. These products are a game changer '. Emma says seeing her MIMI Haircare range on BIG W shelves is surreal. 'BIG W has always been where I shop for my kids, so this is a proud moment,' she says. 'It means more families can discover how easy and stress-free kids' haircare can be with MIMI.' Every MIMI Haircare product is proudly Australian-made with nourishing ingredients like shea butter, coconut oil, and watermelon seed extract. The range uses 100 per cent natural fragrances and contains no sulphates, silicones, or parabens — making it perfect for children's delicate hair and scalps. The BIG W launch also comes as MIMI Haircare gears up for global expansion, with a US rollout planned later this year. It's a remarkable milestone for a brand that started on a kitchen bench and is now leading the Australian kids' haircare market.
