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How ACUD Is Quietly Reshaping Egypt's Urban Future
How ACUD Is Quietly Reshaping Egypt's Urban Future

CairoScene

time17-06-2025

  • Business
  • CairoScene

How ACUD Is Quietly Reshaping Egypt's Urban Future

How ACUD Is Quietly Reshaping Egypt's Urban Future The New Capital for Urban Development (ACUD) is charting a course for Egypt's most ambitious urban development project. Away from the dense fabric of Cairo, a new city is taking shape. It has all the trademarks of modern state-building: ministries, high-speed links, entertainment venues, and masterplans thick with ambition. But behind the steel and glass is an entity quietly shaping not just buildings, but perception - both at home and abroad. That entity is the New Capital for Urban Development (ACUD), the owner and master developer of Egypt's New Capital. Founded to deliver on Egypt's vision of a diversified, future-facing economy, ACUD is operating on an increasingly international stage. In the first quarter of 2025 alone, the company has pushed forward on multiple fronts - from global representation at high-profile industry events to strategic memoranda of understanding with regional governments. At MIPIM 2025 in Cannes, one of the real estate industry's most prestigious gatherings, ACUD stood as Egypt's sole representative. This marks its third consecutive year at the summit. Recognition soon followed. ACUD was awarded the 2025 ACE (Acknowledging Contribution & Excellence) Award for its work in shaping Egypt's first sustainable city - a win that positions the New Capital not only as a local solution, but as a case study in urban innovation. That same vision was carried to the Real Estate Future Forum (REFF) in Riyadh, where ACUD took part in high-level regional discussions about smart city frameworks and urban resilience. But perhaps most telling is ACUD's steady expansion of influence across Africa. In Q1, the company signed a Memorandum of Understanding with Zambia, the third such agreement with an African nation following an earlier pact with Zimbabwe and one currently in process with Madagascar. These agreements are part of a broader soft power play: to export Egyptian urban planning expertise and invite local private sector stakeholders to do the same. Add to that a growing Asian footprint - ACUD now counts MoUs with South Korea and China - and the New Capital begins to read less like a national project and more like a transcontinental venture. Back at home, ACUD continues to entrench itself in Egypt's domestic growth narrative. In April, the company showcased its smart city solutions at Bahrain's Social Housing Innovation Exhibition & Conference. It activated a new entertainment strategy in partnership with LNME and TM, launching cultural events headlined by artists like Michael Bublé, Khaled Ghattas and Cairokee, testament to the city's bid for livability and lifestyle appeal. The New Capital is also increasingly framed as a logistical upgrade. In Q1, ACUD ramped up messaging around the city's proximity to Greater Cairo and key transit routes, highlighting improved access and reduced commute times as selling points not just for businesses, but for families and institutions considering relocation. Finally, ACUD bolstered its presence within national economic networks, participating in the Egyptian Businessmen's Association and reinforcing its role as a bridge between public planning and private enterprise. The New Capital is still under construction. But ACUD's Q1 activity suggests it is no longer just building a city, it's building a case. A case for Egypt's relevance in the global real estate conversation. A case for strategic urbanism as soft power. And a case for Cairo's successor not as a replacement, but as a recalibration.

Diriyah announces Media and Innovation District within $63.2bn masterplan
Diriyah announces Media and Innovation District within $63.2bn masterplan

Arabian Business

time31-03-2025

  • Business
  • Arabian Business

Diriyah announces Media and Innovation District within $63.2bn masterplan

Diriyah has announced a major media and innovation district as it looks to expand creative industries in the region. Diriyah Company launched its Media and Innovation District at MIPIM in Cannes. The pioneering, future-focused hub will redefine the technology, media and communications industries by creating a dynamic new ecosystem within Diriyah, encouraging innovation and collaboration between local and global industry leaders. ​ Diriyah Media and Innovation District in Saudi Arabia The district will serve as a new home for global media networks, creative agencies, and professionals seeking a collaborative ecosystem with state-of-the-art infrastructure, designed to promote sustainability and provide an exceptional quality of life. ​ Spanning 250,000sq m of office GFA, the district will feature approximately 450 residential homes, and more than 15,000sq m for retail outlets, and a mix of dining options. It also includes the 325-room luxury 1 Hotel Diriyah, the first property from the global 1 Hotels brand marking its Middle East debut and designed using sustainable and local resources.​ Located near the planned multi-purpose 20,000-seater Diriyah Arena, the Media and Innovation District is a pioneering development in the second phase of Diriyah's urban masterplan.​ Designed to host tech giants and innovation hubs that will foster creativity, content creation, digital transformation, and technological advancement, the district has already attracted significant interest from investors and partners, including major international and regional broadcasting companies, as well as industry leaders.​ MIPIM 2025 also saw the announcement of another key milestone for Diriyah, the announcement of Armani Residences Diriyah, a 15 limited-edition residences that feature bespoke interiors curated by iconic Italian fashion designer Giorgio Armani. Diriyah Company also showcased key assets and highlighted commercial office leasing opportunities. Jerry Inzerillo, Diriyah Company Group CEO, said: 'The Media and Innovation District will position Diriyah as a global hub for media production, technological innovation, and creative industries. By leveraging its rich heritage and forward-looking vision, we are cultivating a world-class ecosystem for the brightest minds in these fields.​' 'We anticipate a positive response from global industry leaders eager to benefit from the world-class high-tech facilities in an environment that will encourage groundbreaking ideas, technological breakthroughs and creative content.'​​ The district's office buildings are designed to achieve leading sustainability credentials at every stage, including planning, design, construction, and operation that will incorporate state-of-the-art technologies, and expansive, light-filled workspaces. Diriyah Company also showcased extensive commercial office leasing opportunities, and investment opportunities within the $63.2bn (SR236b) mixed-use Diriyah masterplan.​ This includes 1.6 million sq m of office GFA, 566,000 sq m of retail GFA, more than 40 hotels, 18,000-plus luxury residences featuring a contemporary interpretation of Najdi design, cultural, entertainment, healthcare, sports and other assets. ​​ Developed on the outskirts of Riyadh, Diriyah is one of Saudi Arabia's five giga-projects, backed by the world's fifth largest sovereign wealth fund, the Public Investment Fund. As part of this transformative urban development, Diriyah aims to provide homes for more than 100,000 residents, create an estimated 178,000 jobs, attract 50m annual visits, and contribute a remarkable $18.6bn directly to Saudi Arabia's GDP once completed.

New Murabba Reinforces Global Investor Appeal at MIPIM 2025 - Middle East Business News and Information
New Murabba Reinforces Global Investor Appeal at MIPIM 2025 - Middle East Business News and Information

Mid East Info

time24-03-2025

  • Business
  • Mid East Info

New Murabba Reinforces Global Investor Appeal at MIPIM 2025 - Middle East Business News and Information

New Murabba, a Public Investment Fund (PIF) company, participated in the real estate event 'MIPIM 2025,' held from March 11- 14 in Cannes, France. This year's participation aims to enhance international investment in the Kingdom and highlight its commitment to economic diversification. According to a company press release issued today, New Murabba's presence at MIPIM 2025 featured a series of insightful sessions led by key executives. These sessions provided attendees with a deeper understanding of New Murabba's strategic vision and its alignment with Saudi Arabia's broader development goals. CEO of New Murabba Michael Dyke took part in a panel discussion titled 'How the Saudi Giga Projects Are Contributing to the Kingdom's Economy and Vision 2030,' EPMO and Stakeholder Management Division Head Eissa Almunif contributed to the panel 'Changing Demographics in Saudi Arabia and How This Affects Development Planning.' Development Director Ashwaq Albabtain joined the panel 'Mega Events, Hospitality, and Leisure,' while Executive Director of Capital Partnerships Development Nida Raza participated in the discussion 'The Evolving Real Estate Sector in Saudi Arabia.' Director of Healthcare and Education Development Reham Alawaji took part in the panel 'Creating Livable Cities with Purpose.' These sessions provided valuable insights into the development's strategic relevance and its potential to reshape the urban landscape. During his participation, Dyke emphasized, 'We are committed to collaborative development and world-class execution. New Murabba has completed 14 million cubic meters of excavation while achieving 5.5 million safe hours without lost-time incidents. This milestone enables the commencement of permanent works for The Mukaab, ensuring the groundwork is set for the next phase of construction.' He also added that this progress underscores New Murabba's dedication to delivering a world-class destination that will redefine urban development and contribute to a vibrant live-work-visit offering within the project.

New Murabba reinforces global investor appeal at real estate event
New Murabba reinforces global investor appeal at real estate event

Arab News

time22-03-2025

  • Business
  • Arab News

New Murabba reinforces global investor appeal at real estate event

New Murabba, a Public Investment Fund company, participated in the real estate event 'MIPIM 2025,' held from March 11-14 in Cannes, France. This year's participation aimed to enhance international investment in the Kingdom and highlight its commitment to economic diversification. According to a company press release issued recently, New Murabba's presence at MIPIM 2025 featured a series of insightful sessions led by key executives. These sessions provided attendees with a deeper understanding of New Murabba's strategic vision and its alignment with Saudi Arabia's broader development goals. CEO of New Murabba Michael Dyke took part in a panel discussion titled 'How the Saudi Giga Projects Are Contributing to the Kingdom's Economy and Vision 2030.' 'We are committed to collaborative development and world-class execution. New Murabba has completed 14 million cubic meters of excavation while achieving 5.5 million safe hours without lost-time incidents. This milestone enables the commencement of permanent works for The Mukaab, ensuring the groundwork is set for the next phase of construction,' said Dyke. He also added that this progress underscores New Murabba's dedication to delivering a world-class destination that will redefine urban development and contribute to a vibrant live-work-visit offering within the project. EPMO and Stakeholder Management Division Head Eissa Almunif contributed to the panel 'Changing Demographics in Saudi Arabia and How This Affects Development Planning.' Development Director Ashwaq Albabtain joined the panel 'Mega Events, Hospitality, and Leisure,' while Executive Director of Capital Partnerships Development Nida Raza participated in the discussion 'The Evolving Real Estate Sector in Saudi Arabia.' Director of Healthcare and Education Development Reham Alawaji took part in the panel 'Creating Livable Cities with Purpose.' These sessions provided valuable insights into the development's strategic relevance and its potential to reshape the urban landscape.

ACUD showcases Egypt's smart capital at MIPIM 2025 in France for third consecutive year
ACUD showcases Egypt's smart capital at MIPIM 2025 in France for third consecutive year

Daily News Egypt

time16-03-2025

  • Business
  • Daily News Egypt

ACUD showcases Egypt's smart capital at MIPIM 2025 in France for third consecutive year

The Administrative Capital for Urban Development (ACUD), the master developer of Egypt's New Administrative Capital, is participating in MIPIM 2025—the world's leading real estate exhibition—held in Cannes, France, from 11 to 14 March. This marks ACUD's third consecutive appearance at the prestigious event, following two highly successful showings. The Egyptian pavilion at MIPIM 2025 has drawn significant attention from global investors, developers, and entrepreneurs. Among the key engagements was a high-level meeting between Khaled Abbas, Chairperson and Managing Director of ACUD, and Khalfan bin Said Al Shueili, Oman's Minister of Housing and Urban Development. During the meeting, Abbas provided updates on the latest developments in the New Administrative Capital, highlighting major infrastructure projects and investment opportunities. He also explored potential avenues for Omani investors and the broader prospects of exporting Egyptian real estate to Arab markets. 'MIPIM is one of the largest and most influential real estate exhibitions worldwide, attracting top-tier investors and developers. ACUD is proud to showcase its success in building a smart, green, and sustainable city while strengthening global partnerships,' said Abbas. MIPIM is a premier international real estate event, bringing together more than 6,500 investors and 300 global companies from over 90 countries. It serves as a vital platform for industry leaders to connect, exchange insights, and explore opportunities in urban development and real estate investment.

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