Latest news with #MMASMARTIESMENA2025
Mid East Info
3 days ago
- Business
- Mid East Info
Blis named ‘AdTech Platform of the Year,' bags 4 awards at MMA SMARTIES MENA 2025 - Middle East Business News and Information
Blis secured two Golds in 'Data & Insights' and 'Real-Time Marketing' categories and a Bronze in 'Programmatic' category claiming the crown of 'AdTech platform for 2025' UAE,June 2025: Blis, a leading privacy-first, location-powered programmatic omnichannel advertising platform and a subsidiary of JGroup, has been crowned 'AdTech Platform of the Year' at the highly anticipated MMA SMARTIES MENA 2025. The company also clinched two Gold awards in the categories of 'Data & Insights' and 'Real-Time Marketing', as well as a Bronze award in 'Programmatic', affirming its leadership in delivering data-driven advertising solutions that generate tangible business outcomes. These accolades reflect Blis's commitment to redefining the advertising landscape through cutting-edge location intelligence, a steadfast focus on privacy-first innovation, and the delivery of campaigns that generate tangible, measurable outcomes. Karim Hassan, Commercial Director at Blis, said: 'We are honoured to be recognised with the MMA SMARTIES MENA awards for our continued innovation and leadership in the AdTech space. These awards reflect the power of our Location Intelligence technology and the unwavering dedication of our team toward empowering brands with the tools they need to make smarter, data-driven decisions that drive incremental business' 'We are especially grateful to our visionary partners at Starbucks and the outstanding team at UM. Their innovation, agility, and focus on measurable impact played a vital role in this achievement. This collaboration is a clear example of how innovative data-driven strategies can lead to remarkable business success. As we look ahead, we remain committed to continuous innovation and raising the standards for programmatic advertising in 2025 and beyond,' he added. Imaad Joma, Founder of JGroup, stated: 'This recognition for Blis at the MMA SMARTIES MENA 2025 is a reflection of JGroup's ongoing commitment to pioneering innovation and leadership in the digital advertising space. We are incredibly pleased with Blis's accomplishments in harnessing cutting-edge technologies and maintaining a privacy-first approach to reshape how brands engage with their audiences. These awards highlight the exceptional talent and dedication of the Blis team, as well as their unwavering focus on delivering measurable impact for our business partners.' The accolades celebrate the success of a campaign born from a strategic collaboration between Blis, Starbucks, and UM. Centered on leveraging Blis's advanced location intelligence technology, the campaign aimed to engage both existing Starbucks customers and those loyal to competitor brands. By utilising first-party data from Starbucks, Blis was able to precisely target and attract new footfall, ultimately driving incremental business growth and deepening customer engagement. Rahat Reza, Head of Integrated Marketing, Starbucks (Al Shaya), said: 'At Starbucks, our goal has always been to be more than just a coffee destination — we aspire to be a meaningful part of our customers' daily lives. Through our partnership with Blis and UM, we transformed location intelligence into real-time, relevant engagement. Blis's recognition at the MMA MENA Smarties is a clear validation that when data-driven innovation is executed thoughtfully, it not only enhances customer experiences but also delivers measurable business impact.' The MMA SMARTIES MENA awards honours impactful work that reflects the evolving nature of modern marketing – from AI integration and real-time engagement to storytelling and purpose-led initiatives. The awards cement Blis's position as a pioneer in data-driven marketing and location intelligence. As the demand for smarter and data-driven advertising grows, Blis continues to lead the way with unparallelled precision and impact.
Web Release
3 days ago
- Business
- Web Release
Blis named ‘AdTech Platform of the Year,' bags 4 awards at MMA SMARTIES MENA 2025
Blis, a leading privacy-first, location-powered programmatic omnichannel advertising platform and a subsidiary of JGroup, has been crowned 'AdTech Platform of the Year' at the highly anticipated MMA SMARTIES MENA 2025. The company also clinched two Gold awards in the categories of 'Data & Insights' and 'Real-Time Marketing', as well as a Bronze award in 'Programmatic', affirming its leadership in delivering data-driven advertising solutions that generate tangible business outcomes. These accolades reflect Blis's commitment to redefining the advertising landscape through cutting-edge location intelligence, a steadfast focus on privacy-first innovation, and the delivery of campaigns that generate tangible, measurable outcomes. Karim Hassan, Commercial Director at Blis, said: 'We are honoured to be recognised with the MMA SMARTIES MENA awards for our continued innovation and leadership in the AdTech space. These awards reflect the power of our Location Intelligence technology and the unwavering dedication of our team toward empowering brands with the tools they need to make smarter, data-driven decisions that drive incremental business' 'We are especially grateful to our visionary partners at Starbucks and the outstanding team at UM. Their innovation, agility, and focus on measurable impact played a vital role in this achievement. This collaboration is a clear example of how innovative data-driven strategies can lead to remarkable business success. As we look ahead, we remain committed to continuous innovation and raising the standards for programmatic advertising in 2025 and beyond,' he added. Imaad Joma, Founder of JGroup, stated: 'This recognition for Blis at the MMA SMARTIES MENA 2025 is a reflection of JGroup's ongoing commitment to pioneering innovation and leadership in the digital advertising space. We are incredibly pleased with Blis's accomplishments in harnessing cutting-edge technologies and maintaining a privacy-first approach to reshape how brands engage with their audiences. These awards highlight the exceptional talent and dedication of the Blis team, as well as their unwavering focus on delivering measurable impact for our business partners.' The accolades celebrate the success of a campaign born from a strategic collaboration between Blis, Starbucks, and UM. Centered on leveraging Blis's advanced location intelligence technology, the campaign aimed to engage both existing Starbucks customers and those loyal to competitor brands. By utilising first-party data from Starbucks, Blis was able to precisely target and attract new footfall, ultimately driving incremental business growth and deepening customer engagement. Rahat Reza, Head of Integrated Marketing, Starbucks (Al Shaya), said: 'At Starbucks, our goal has always been to be more than just a coffee destination — we aspire to be a meaningful part of our customers' daily lives. Through our partnership with Blis and UM, we transformed location intelligence into real-time, relevant engagement. Blis's recognition at the MMA MENA Smarties is a clear validation that when data-driven innovation is executed thoughtfully, it not only enhances customer experiences but also delivers measurable business impact.' The MMA SMARTIES MENA awards honours impactful work that reflects the evolving nature of modern marketing – from AI integration and real-time engagement to storytelling and purpose-led initiatives. The awards cement Blis's position as a pioneer in data-driven marketing and location intelligence. As the demand for smarter and data-driven advertising grows, Blis continues to lead the way with unparallelled precision and impact.
Campaign ME
16-05-2025
- Business
- Campaign ME
MMA Smarties MENA 2025 winners announced
The MMA SMARTIES MENA 2025 winners were revealed at a ceremony held at Atlantis, The Palm, Dubai, recognising marketing effectiveness and innovation across the region. The annual programme honours impactful work that reflects the evolving nature of modern marketing – from AI integration and real-time engagement to storytelling and purpose-led initiatives. More than 100 trophies were awarded across 30 categories, with a strong showing from Publicis Groupe agencies, which included Publicis ME, Leo Burnett ME, and Saatchi & Saatchi ME. Standout campaigns included Pay With Your Trend for YUM! Brands and See What They See for Landmark Group. Pay With Your Trend by YUM! Brands and Publicis ME (UAE) was the most awarded campaign of the night, taking home four Gold trophies across the categories of Instant Impact / Promotion, Social Media Marketing, Creator / Influencer / Celebrity Marketing, and O2O / New Retail / Innovative & New Tech Sales Channels. The campaign was also named Best in Show. See What They See by Landmark Group and Publicis ME secured two Golds in Brand Experience and Brand Purpose / Activism. Sound Affects by Sixieme Son and Saatchi & Saatchi ME also picked up Gold in Brand Purpose / Activism, and additionally received recognition across Silver and Bronze levels. Leo Burnett ME's DOSY – Fear campaign won Gold in Short or Long Form Video and Silver in Brand Purpose. Other Gold-winning campaigns included Anghami's in-house effort Let the Song Play in Audio / Voice / Sonic Branding, and Live Loud by Coca-Cola Middle East and creative agency Grey UAE in Creative Effectiveness. Kitopi/Right Bite and Socialeyez UAE earned Gold for Burgerverse in Social Media Marketing, while Socialeyez was also awarded for Nando's PERi-PERi – 3in1 in Creator / Influencer / Celebrity Marketing. Wavemaker MENA took Gold for Beko's Fearless in Real-Time Contextual Marketing, and OSN's Hot Ones, created with Hearts & Science UAE, won in Lead Generation / Conversions / Direct Response. Generation Future by Savola Group and OMD KSA won Gold in Cause / Charity / Non-profit Marketing. In addition to campaign awards, the evening also recognised industry leaders and platforms driving marketing transformation. Landmark Group and Unilever were both named Advertiser of the Year, while Pizza Hut was awarded Brand of the Year. Creative Agency of the Year went to Publicis Groupe – Leo Burnett Middle East, and Media Agency of the Year was awarded to Publicis Groupe – Publicis Middle East. The technology and innovation categories saw Smartifai named AI Marketing Enabler of the Year, Mindshare awarded AI Integrated Media Agency of the Year, and Blis and InMobi receiving accolades as AdTech Platform of the Year and AdTech Provider of the Year, respectively. Marketing Platform of the Year was awarded to ArabyAds. Commenting on this year's awards, Melis Ertem, CEO of MMA MEA, said: 'SMARTIES MENA 2025 has showcased not just innovation, but true effectiveness. The campaigns honoured tonight didn't just make headlines, they moved the needle. The work reflects a region that's setting global standards in marketing.'
