Latest news with #MMNA
Associated Press
19-05-2025
- Automotive
- Associated Press
Mitsubishi Motors CMO Kim Ito Named To Automotive News' 2025 Roster Of 100 Leading Women In Auto
FRANKLIN, Tenn., May 19, 2025 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) is proud to count one of its own among the 2025 Automotive News '100 Leading Women in the North American Auto Industry'. The prestigious award was bestowed upon Kim Ito, who in nine years with MMNA marketing, has risen to become Chief Marketing Officer on the strength of multiple innovative and tech-forward initiatives and creative campaigns. Her credits include the first ever launch of a vehicle on Amazon Live (Outlander, 2022), the industry's first real-time cinematic vehicle configurator (wth ZeroLight, 2023), and MMNA's 24-hour digital showroom that seamlessly connects the customer shopping experience from Tier 1 to Tier 3 websites and into the dealership (ClickShop 2.0, 2024). 100 Leading Women in the North American Auto Industry recognizes female leaders in the automotive field who have significant influence and are major decision-makers within their organization. Automotive News has published the list of the industry's top female executives every five years since 2000. The sixth list of 100 Leading Women is featured in the May 19 issue, and the honorees will be celebrated at a gala in Dearborn, Mich. on May 20. 'Women represent half of MMNA's executive leadership team, and we believe that is one of our greatest organizational strengths,' said Mark Chaffin, MMNA CEO. 'Kim has earned her place among the very best in our industry. She drives innovation daily and fulfills one of the key pillars of our Momentum 2030 business plan by setting the global standard for digital marketing excellence for Mitsubish Motors. We celebrate her achievements and eagerly anticipate her future contributions to our company. She and her team will have plenty of opportunities for further innovation as we launch one all-new or significantly refreshed vehicle every year between 2026 and 2030.' Ito joined MMNA in 2016, rising first to director then vice president then CMO. Her areas of responsibility have covered all marketing and advertising activities and strategies for the brand, including media, marketing communications, interactive including digital retailing, lifecycle marketing management, customer experience, retail performance, and retail marketing programs with the company's dealer partners. 'Being included in Automotive News' 100 Leading Women is a great honor, and I'm thrilled to be among so many accomplished professionals,' said Ito. 'I have to thank my team and MMNA leadership for all of their support and collaboration along the way, but I owe my most heartfelt gratitude to my family. Their encouragement and love allows me to be my best self, and I would not be here without my amazing husband and two kids. My hat is off to all of the impressive women on this distinguished list, but none more so than to the mothers who, like me, juggle the competing priorities of work and family every day in order to achieve so much.' Prior to MMNA, Ito worked with QANTAS as an integrated marketing manager from 2011 through 2015, where she led the development and production of national brand and retail communications, and was responsible for the media and advertising strategy in North, Central and South America. She holds a master's degree in English Literature from California State University, Los Angeles and a bachelor's degree in English Literature from the University of California, Riverside. Ito currently works from MMNA's U.S. headquarters offices in Franklin, Tenn. Since 1925, Automotive News has been the primary source for news happening among automotive retailers, suppliers and manufacturers. Distinct from other publications in the field, Automotive News remains a fully subscriber-paid publication, a testament to the value it delivers to the reader. The award-winning weekly print edition, robust website, email newsletters, podcast and video broadcasts are backed by a global team of more than 65 editors and reporters. For more information on the full lineup of Mitsubishi vehicles, visit ABOUT MITSUBISHI MOTORS NORTH AMERICA, INC. Through a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing, and customer service of Mitsubishi Motors vehicles in the U.S. MMNA's recently announced five-year business plan – " Momentum 2030 " – outlines the brand's mid-term intentions for product and business transformation. MMNA will expand and refresh its vehicle lineup in the U.S. with one new or completely refreshed model to debut each year between now and 2030. Powered by a selection of advanced-technology internal combustion engines, hybrids, plug-in hybrids, and battery electrics, the product line will nearly double from today's four vehicles. Momentum 2030 also includes a vision for a modernized retail sales model and plans for network expansion and sales growth. MMNA has its headquarters in Franklin, Tennessee, as well as corporate operations in California, Georgia, Michigan, and New Jersey. For more information on MMNA, visit Contact Jeremy Barnes Senior Director, Communications and Events [email protected] Mobile: 615-970-8395 View original content to download multimedia: SOURCE Mitsubishi Motors North America, Inc.
Yahoo
19-05-2025
- Automotive
- Yahoo
Mitsubishi Motors CMO Kim Ito Named To Automotive News' 2025 Roster Of 100 Leading Women In Auto
FRANKLIN, Tenn., May 19, 2025 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) is proud to count one of its own among the 2025 Automotive News "100 Leading Women in the North American Auto Industry". The prestigious award was bestowed upon Kim Ito, who in nine years with MMNA marketing, has risen to become Chief Marketing Officer on the strength of multiple innovative and tech-forward initiatives and creative campaigns. Her credits include the first ever launch of a vehicle on Amazon Live (Outlander, 2022), the industry's first real-time cinematic vehicle configurator (wth ZeroLight, 2023), and MMNA's 24-hour digital showroom that seamlessly connects the customer shopping experience from Tier 1 to Tier 3 websites and into the dealership (ClickShop 2.0, 2024). 100 Leading Women in the North American Auto Industry recognizes female leaders in the automotive field who have significant influence and are major decision-makers within their organization. Automotive News has published the list of the industry's top female executives every five years since 2000. The sixth list of 100 Leading Women is featured in the May 19 issue, and the honorees will be celebrated at a gala in Dearborn, Mich. on May 20. "Women represent half of MMNA's executive leadership team, and we believe that is one of our greatest organizational strengths," said Mark Chaffin, MMNA CEO. "Kim has earned her place among the very best in our industry. She drives innovation daily and fulfills one of the key pillars of our Momentum 2030 business plan by setting the global standard for digital marketing excellence for Mitsubish Motors. We celebrate her achievements and eagerly anticipate her future contributions to our company. She and her team will have plenty of opportunities for further innovation as we launch one all-new or significantly refreshed vehicle every year between 2026 and 2030." Ito joined MMNA in 2016, rising first to director then vice president then CMO. Her areas of responsibility have covered all marketing and advertising activities and strategies for the brand, including media, marketing communications, interactive including digital retailing, lifecycle marketing management, customer experience, retail performance, and retail marketing programs with the company's dealer partners. "Being included in Automotive News' 100 Leading Women is a great honor, and I'm thrilled to be among so many accomplished professionals," said Ito. "I have to thank my team and MMNA leadership for all of their support and collaboration along the way, but I owe my most heartfelt gratitude to my family. Their encouragement and love allows me to be my best self, and I would not be here without my amazing husband and two kids. My hat is off to all of the impressive women on this distinguished list, but none more so than to the mothers who, like me, juggle the competing priorities of work and family every day in order to achieve so much." Prior to MMNA, Ito worked with QANTAS as an integrated marketing manager from 2011 through 2015, where she led the development and production of national brand and retail communications, and was responsible for the media and advertising strategy in North, Central and South America. She holds a master's degree in English Literature from California State University, Los Angeles and a bachelor's degree in English Literature from the University of California, Riverside. Ito currently works from MMNA's U.S. headquarters offices in Franklin, Tenn. Since 1925, Automotive News has been the primary source for news happening among automotive retailers, suppliers and manufacturers. Distinct from other publications in the field, Automotive News remains a fully subscriber-paid publication, a testament to the value it delivers to the reader. The award-winning weekly print edition, robust website, email newsletters, podcast and video broadcasts are backed by a global team of more than 65 editors and reporters. For more information on the full lineup of Mitsubishi vehicles, visit ABOUT MITSUBISHI MOTORS NORTH AMERICA, a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing, and customer service of Mitsubishi Motors vehicles in the U.S. MMNA's recently announced five-year business plan – "Momentum 2030" – outlines the brand's mid-term intentions for product and business transformation. MMNA will expand and refresh its vehicle lineup in the U.S. with one new or completely refreshed model to debut each year between now and 2030. Powered by a selection of advanced-technology internal combustion engines, hybrids, plug-in hybrids, and battery electrics, the product line will nearly double from today's four vehicles. Momentum 2030 also includes a vision for a modernized retail sales model and plans for network expansion and sales growth. MMNA has its headquarters in Franklin, Tennessee, as well as corporate operations in California, Georgia, Michigan, and New Jersey. For more information on MMNA, visit ContactJeremy BarnesSenior Director, Communications and 615-970-8395 View original content to download multimedia: SOURCE Mitsubishi Motors North America, Inc. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
07-05-2025
- Automotive
- Yahoo
Mitsubishi Motors Confirms All-new Battery-electric Vehicle Will Be Sold in North America Starting Summer 2026
This BEV model represents a huge step in the Company's recently announced Momentum 2030 product strategy for the U.S. market The new BEV will be sold alongside the Outlander Plug-in Hybrid, the world's first plug-in hybrid SUV 1 The new BEV will be sourced from Mitsubishi Motors' Alliance partner, Nissan Motor Co., Ltd., and based on the next-generation Nissan LEAF Announcement reinforces strength of the Momentum 2030 long-term North American business plan FRANKLIN, Tenn., May 7, 2025 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) today confirmed the next step in the brand's march toward its North American business plan, dubbed Momentum 2030. Among other commitments, the plan promised the launch of "a new or significantly revised vehicle every year between 2026 and 2030." That promise has already started with the recent debut of the new 2025 Outlander SUV. Mitsubishi Motors Momentum 2030 Lineup Today's announcement confirms that Mitsubishi Motors will work with its Alliance partner, Nissan Motor Co. Ltd., to bring a battery electric vehicle (BEV) to market in the United States and Canada. The vehicle will be based on the next-generation Nissan LEAF, and will be available starting in summer 2026, at dealer partners across both countries. More details about the vehicle, including naming, imagery, technical specifications, pricing and on-sale timing will be the subject of future announcements. "Mitsubishi Motors is on an upward trajectory, especially in the United States," said Mark Chaffin, president and CEO, MMNA. "When we launched the Momentum 2030 long-term business plan to our dealer partners last May, there was a buzz in the room about an exciting future, but there was a desire for more concrete timing and plans. Today's announcement is the first of many to come that reinforce our commitment to the U.S. market, to providing the best vehicles we can for our customers, and ensuring a long and healthy future for our company in the U.S. and globally." Chaffin continued, "Momentum 2030 is more than a business plan, it is a rallying cry for our company, for our employees, for our dealer partners, and for our loyal and new customers. Our plan is clear, our path is mapped out. The addition of this new battery-electric vehicle to our lineup will deliver a blend of internal combustion engines, plug-in hybrids and electric vehicles, so that our customers have the choice of technology that best suits their needs." The path to Mitsubishi Motors Momentum 2030 is defined by four key points:
Yahoo
10-02-2025
- Automotive
- Yahoo
New 2025 Mitsubishi Outlander Priced from $29,645
Extensive updates to interior with new materials, revised controls, updated cupholders Exterior updates highlighted by striking 18" and 20" wheel designs, updated front grille and bumper, revised taillights Retuned steering, updated suspension tuning highlight new drivability Yamaha® audio systems take interior experience to new levels 10 year/100,000-mile powertrain limited warranty and 2-year limited maintenance included FRANKLIN, Tenn., Feb. 10, 2025 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) today announced starting pricing for the new 2025 Mitsubishi Outlander, the brand's flagship SUV. Updated styling and revised engineering highlight the mid-cycle refresh on the award-winning Outlander, with the Manufacturer's Suggested Retail Price (MSRP) starting at $29,6451 for a front-wheel-drive ES model, continued proof of Mitsubishi Motors' legendary value story. More information on the vehicle can be seen at and full pricing will be announced on February 24, 2025. Since winning multiple industry awards and the hearts of customers alike, Outlander moves into 2025 with updates to drivability, interior and exterior styling and features, and an industry-leading in-car entertainment system developed by the audio experts at Yamaha2. Mitsubishi Motors engineers targeted the areas in which Outlander already excelled – its award-winning interior and acclaimed handling – to raise the vehicle's profile even further. "The new 2025 Outlander is bold, powerful, strong, and stands out on the road, all while delivering the value that customers expect from Mitsubishi Motors," said Mark Chaffin, MMNA president and CEO. "Since the launch of this generation of Outlander in 2021, the vehicle has been key to Mitsubishi Motors' successes here in the U.S. and around the world. When we add that to Mitsubishi Motors' industry-leading warranty coverage, two years of included limited maintenance4, and our award-winning dealer-partner network, Outlander is more than just a great value, it's a great vehicle." Starting with the interior, upgraded and redesigned materials bring Outlander even closer to the luxury class, with the addition of sound deadening material in significant areas bringing about a reduction of more than 0.5dB in road noise and nearly 6dB in overall sound isolation compared to the 2024 model. Redesigned placement and sizing of the cupholders, a more functional area for wireless mobile phone charging, and a larger armrest/center console area with more storage also raise Outlander's game. Underneath, Outlander sees a recalibrated power steering system delivering more precise steering feel, while recalibrated springs, shock absorbers and stabilizer bars bring greater assurance in driving confidence. The emphasis for this updated vehicle is on refinement, on details, and on enhancing the driver's and passengers' experience. Outlander has consistently broken U.S. sales records since the launch of the revised model in 2021, including a best-ever annual sales performance in the U.S. in 20243. Value is a Mitsubishi Motors hallmark, especially when considering the amount of equipment offered as standard on every 2025 Outlander: three rows of seating for up to seven passengers, full LED lighting inside and out, frameless auto-dimming mirror, 12.3" navigation screen with HD Traffic Information, Yamaha® audio with wireless Apple® CarPlay and Android AutoTM 5, USB-C power ports, multi-zone automatic climate control, and a full suite of driver-alert and safety features. All models are powered by a 2.5-liter four-cylinder engine paired with a constant velocity transmission (CVT) with eight-speed sport mode. Every 2025 Mitsubishi vehicle comes with one of the industry's leading warranties: a 10-year/100,000-mile powertrain limited warranty6; 5-year/60,000-mile new vehicle limited warranty7; 7-year/100,000-mile anti-corrosion/perforation limited warranty8; and 5-year/unlimited mileage roadside assistance program.9 ABOUT MITSUBISHI MOTORS NORTH AMERICA, a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing, and customer service of Mitsubishi Motors vehicles in the U.S. MMNA's recently announced five-year business plan – "Momentum 2030" – outlines the brand's mid-term intentions for product and business transformation. MMNA will expand and refresh its vehicle lineup in the U.S. with one new or completely refreshed model to debut each year between now and 2030. Powered by a selection of advanced-technology internal combustion engines, hybrids, plug-in hybrids, and battery electrics, the product line will nearly double from today's four vehicles. Momentum 2030 also includes a vision for a modernized retail sales model and plans for network expansion and sales growth. MMNA has its headquarters in Franklin, Tennessee, as well as corporate operations in California, Georgia, Michigan, and New Jersey. For more information on MMNA, visit Disclaimers Manufacturer's Suggested Retail Price. Excludes destination/handling, tax, title, license, dealer charges, and options. Retailer price, terms and vehicle availability may vary. See your Mitsubishi retailer for details. Vehicle MSRP does not include Destination/Handling Charge of $1495 (Alaska/Hawaii $1620). "YAMAHA" is a registered trademark of Yamaha Corporation. MMNA's sales results can be found at Outlander sales performance is called out in the documents issued quarterly. Limited Maintenance includes three oil and filter changes, three tire rotations, three multi-point inspections, and one cabin filter change within specified time/mileage windows. Not transferable to subsequent owner. Parts or services not redeemed within specified windows are forfeited. Certain restrictions apply. See retailer for complete details. Available feature. Android™, Android Auto™, Google™, Google Play™, Google Maps™, Google Assistant™, and other marks are trademarks of Google LLC. Apple CarPlay®, Siri®, and Apple Music® are trademarks of Apple Inc., registered in the U.S. and other countries. All coverage terms are from the original in-service dates and are applicable only to the original owner of new, retailed models purchased from an authorized Mitsubishi dealer. Subsequent owners receive the balance of the New Vehicle Limited Warranty of 5 years/60,000 miles, whichever occurs first. See retailer for limited warranty and roadside assistance terms and conditions. All coverage terms are from the original in-service dates and are applicable only to the original owner of new, retailed models purchased from an authorized Mitsubishi dealer. Subsequent owners receive the balance of the New Vehicle Limited Warranty of 5 years/60,000 miles. See retailer for limited warranty and roadside assistance terms and conditions. Covers perforation (metal rust-through) in outer body sheet metal panels due to corrosion during normal use for 7 years or 100,000 miles for every new Mitsubishi, including Lancer Evolution, Ralliart and i-MiEV models. Coverage excludes corrosion due to accidents, damage, abuse, abnormal use, vehicle alterations or contact with corrosive material such as sand, salt, hail, stones, chemicals, acids or fertilizers. Timed from the date first sold or put into use, whichever is earlier. Coverage excludes winching of vehicles off road, vehicles disabled in rally racing or other competitive events and vehicles used for commercial purposes, such as police, taxi, route delivery, livery or daily rental services. Please see your warranty manual for details. MMNA reserves the right to limit and/or change available services. ContactJeremy BarnesSenior Director, Communications and Mobile: 615-970-8395 View original content to download multimedia: SOURCE Mitsubishi Motors North America, Inc. Sign in to access your portfolio
