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Time of India
29-04-2025
- Business
- Time of India
Akshaya Tritiya 2025 offers: From Tanishq to PC Jeweller, check out the top discounts offered by retailers amid high gold prices
Tanishq's gold jewellery offers Senco Gold's discounts on gold and diamond jewellery MP Jewellers and PC Chandra Jewellers' festive offers Focus on customer experience Live Events Retailers adjusting to rising gold prices Akshaya Tritiya 2025: Date, time, and significance Why Akshaya Tritiya celebrated? (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel As Akshaya Tritiya approaches, jewellery retailers are offering a variety of discounts despite rising gold prices to attract customers. This year, leading brands such as Tanishq, Senco Gold , MP Jewellers, and PC Chandra Jewellers are all set to make the most of the auspicious buying one of India's leading jewellery brands, is offering up to 20 per cent off on making charges for gold jewellery. This discount is part of the brand's effort to entice customers looking to purchase gold ahead of the festive Gold has introduced a flat Rs 350 discount on gold rates. The company is also offering up to 30 per cent off on making charges for gold jewellery. For diamond jewellery, Senco Gold is giving an attractive 100 per cent discount on making charges, along with up to 15 per cent off on the value of the Jewellers is offering Rs 300 per gram off on gold jewellery, coupled with a 10 per cent reduction in making charges. Similarly, PC Chandra Jewellers is providing a Rs 200 per gram discount on gold prices, 15 per cent off on making charges, and a 10 per cent discount on the value of diamond jewellery offers are designed to make the shopping experience more attractive for customers. Annargha Uuttiya Chowdhury, Director of Anjali Jewellers, explained, "We are expecting Akshaya Tritiya to be very good as consumer confidence in gold is at an all-time high. To cash in on the gold craze, we are offering discounts on making charges to ensure the shopping experience is more exciting for customers."Jewellery brands are also adjusting to the rise in gold prices by offering innovative solutions. Senco Gold's Managing Director, Suvankar Sen, mentioned that although volumes have decreased due to higher gold prices, the brand is committed to maintaining affordability. "We are trying to reduce the 25-30 per cent cost of marriage ornaments by incorporating pearls and stones to lower gold usage in sets," Sen Tritiya, also known as Akha Teej, will be observed on Wednesday, April 30, 2025. This festival is widely celebrated with prayers and the purchase of gold. According to Drik Panchang, the most auspicious time for performing puja is from 5:41 AM to 12:18 PM on April 30. The best time to buy gold, however, begins the evening before at 5:31 PM on April 29 and continues until 2:12 PM the next Tritiya is regarded as one of the most sacred days of the year in the Hindu calendar. Many believe that any positive action or investment made on this day brings lasting prosperity, and buying gold has become a key tradition to reflect wealth and Muhurat: 5:41 AM to 12:18 PMTritiya Tithi Begins: 5:31 PM, April 29Tritiya Tithi Ends: 2:12 PM, April 30According to Hindu mythology, Lord Krishna once visited the Pandavas during their exile. Draupadi, feeling unprepared, asked for forgiveness. Krishna picked a single herb from their food bowl and, pleased with her devotion, gave the Pandavas the Akshaya Patra—a bowl that never ran out of food. Another story says Lord Kubera was appointed guardian of heaven's wealth on this day after receiving blessings from Lord Shiva and Lord Tritiya is considered significant for both spiritual and financial reasons. In Hindu and Jain traditions, it is a day that ensures lasting success when actions are taken with sincerity. The practice of buying gold is seen as a symbol of hope for continued growth and stability, both spiritually and materially.
Time of India
28-04-2025
- Business
- Time of India
Akshaya Tritiya shopping boom: Jewellers unveil offers while investor demand expected to remain strong
AI-generated image Jewellery retailers are rolling out substantial discounts on making charges and gold prices to attract customers ahead of Akshaya Tritiya on April 30, an auspicious day for purchasing precious items. Even though gold prices are soaring, prominent brands, including Tanishq , Senco Gold , MP Jewellers, and PC Chandra Jewellers , have unveiled various promotional schemes for the upcoming buying season. Tanishq is offering up to 20 per cent off on gold making charges , while Senco Gold is providing a flat Rs 350 reduction in gold rates and up to 30 per cent off on making charges. Additionally, on diamond jewellery, Senco Gold is waiving making charges entirely and offering up to 15 per cent value discount. MP Jewellers is offering a Rs 300 per gram discount on gold jewellery, along with a 10 per cent reduction in making charges. PC Chandra Jewellers has announced Rs 200 per gram off on gold rates, a 15 per cent discount on making charges, and 10 per cent off on diamond jewellery purchases. "We are expecting Akshaya Tritiya to be very good as consumer confidence in gold is at an all-time high," said Annargha Uuttiya Chowdhury, director of Anjali Jewellers. "To capitalize on the gold craze, we are offering discounts on making charges to ensure the shopping experience is more exciting for customers." Chowdhury further highlighted gold's role as a safe haven, noting that global banks are purchasing gold to protect against potential inflation. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Click Here - This Might Save You From Losing Money Expertinspector Click Here Undo "This has boosted consumer confidence, as the return on investment in gold has outperformed all other asset classes," he added. In Kolkata, 22-carat gold is priced around Rs 9,000 per gram, reflecting a 30 per cent increase from the previous year. Chowdhury further forecasted that gold prices could rise by 5-7 per cent in the short term. "Immediate price correction isn't visible on the horizon, and market volatility is expected to continue through 2025," he noted, encouraging consumers to consider purchasing gold now. Senco Gold's MD & CEO, Suvankar Sen, acknowledged reduced volumes due to higher gold prices but remained optimistic about strong buying sentiment. "We are trying to reduce the 25-30 per cent cost of marriage ornaments by incorporating pearls and stones to lower the gold usage in sets," he said. Investment demand is also contributing to a positive outlook for gold purchases. ICRA Analytics reported that gold ETF inflows surged by 98.54 per cent year-on-year to Rs 1,979.84 crore in February 2025, compared to Rs 997.21 crore in February 2024. Gold ETFs' net assets under management nearly doubled to Rs 55,677.24 crore from Rs 28,529.88 crore during this period, making them an attractive option for investors seeking gold exposure without the complications of physical ownership. Silver is also drawing increasing attention from investors. Zerodha Fund House reports that silver ETF AUM in India surpassed Rs 13,500 crore as of January 2025, reflecting growing interest since SEBI permitted asset management companies to launch silver ETFs in November 2021. The sector is anticipating a strong Akshaya Tritiya season, buoyed by wedding purchases, positive global trends, and strong investment demand. Stay informed with the latest business news, updates on bank holidays and public holidays . Master Value & Valuation with ET! Learn to invest smartly & decode financials. Limited seats at 33% off – Enroll now!
Time of India
28-04-2025
- Business
- Time of India
Gold, silver buying sentiment may remain strong on Akshaya Tritiya; jewellers roll out offers
Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Despite soaring gold prices , jewellery retailers are offering attractive discounts on making charges and also on value of the yellow metal to woo customers ahead of Akshaya Tritiya , considered an auspicious occasion to buy precious items. Leading brands like Tanishq Senco Gold , MP Jewellers, and PC Chandra Jewellers have announced a slew of offers to make the most of the buying is offering up to 20 per cent discount on making charges for gold, while Senco Gold has announced a flat Rs 350 discount on gold rates along with up to 30 per cent off on making diamond jewellery, the company announced a 100 per cent discount on making charges and up to 15 per cent off on the value. MP Jewellers has offered a Rs 300 per gram discount on gold jewellery and a 10 per cent reduction in making PC Chandra Jewellers has declared a Rs 200 per gram discount on gold rates, 15 per cent off on making charges, and a 10 per cent value discount on diamond purchases."We are expecting Akshaya Tritiya to be very good as consumer confidence in gold is at an all-time high," Annargha Uuttiya Chowdhury, Director, Anjali Jewellers, told PTI."To cash in on the gold craze, we are offering discounts on making charges to ensure the shopping experience is more exciting for customers."Highlighting the strong outlook for gold, Chowdhury said the yellow metal is considered a safe haven and with the current global scenario, and banks across the world are buying gold to hedge against expected major inflation."This has added to consumer confidence as the return on investment on gold has surpassed all asset classes," he price of 22-carat gold is hovering around Rs 9,000 per gram in Kolkata, up by over 30 per cent over last year."If the current scenario continues, gold prices may glide upwards by another 5-7 per cent in the short term. Immediate price correction isn't visible on the horizon, and market volatility is expected to continue through 2025," he added, urging consumers to consider gold purchases at this Gold MD & CEO Suvankar Sen noted that volumes have dipped due to soaring gold prices, but auspicious buying sentiment is expected to stay company is, however, innovating to maintain affordability."We are trying to reduce the 25-30 per cent cost of marriage ornaments by incorporating pearls and stones to lower gold usage in sets," he optimism around gold purchases is further supported by strong investment to a report by ICRA Analytics, inflows into gold exchange-traded funds (ETFs) jumped 98.54 per cent year-on-year to Rs 1,979.84 crore in February 2025, compared to Rs 997.21 crore in the same month a year net assets under management (AUM) for gold ETFs nearly doubled to Rs 55,677.24 crore from Rs 28,529.88 crore during the same ETFs offer an attractive alternative for investors seeking gold exposure without the complexities of physical too, is drawing increasing investor to Zerodha Fund House, the AUM of silver ETFs in India surpassed Rs 13,500 crore as of January 2025, reflecting the growing popularity of the precious metal since SEBI allowed asset management companies to launch silver ETFs from November players believe the combination of favourable global trends, high investment demand, and festive spirit will lead to a robustAkshaya Tritiya season for jewellers this yea,r backed by wedding season buying.
