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Qatar Tribune
03-05-2025
- Business
- Qatar Tribune
Strategic partnerships at ATM 2025 to boost Qatar's global tourism growth
DOHA: Qatar Tourism (QT) and Visit Qatar have successfully concluded their participation in the 32nd edition of Arabian Travel Market (ATM) 2025, held recently at the Dubai World Trade Centre. The event provided Qatar with a significant platform to highlight its growing position as a leading global tourism destination. QT said in a statement, that leading a delegation of 46 partners, including hotels, resorts, and destination management companies, Visit Qatar and Qatar Tourism showcased the country's diverse tourism offerings through a 600 sqm pavilion. Activations included the 'Explore Qatar' digital experience, live demonstrations of traditional calligraphy, Sadu weaving, pottery, a cafe experience by Qinwan, and a thrilling 4Dx activation bringing Meryal Waterpark to life, said QT. Several high-level meetings were also held, with prominent figures in the regional and global tourism sector, to discuss bilateral cooperation and means ofآenhancing prospects for strategic partnerships. Qatar's pavilion was also recognised with the Sustainability award by ATMآfor its innovative design, which incorporated eco-friendly materials, energy-efficient fittings, and smart digital technologies, reflecting Qatar's commitment to responsible tourism development. Qatar's participation at ATM 2025 was further marked by several major announcements. Qatar Tourism revealed a partnership with Celestyal Cruises to deploy two ships, MS Celestyal Journey and MS Celestyal Discovery, for the Winter 2025 cruise season, expected to bring over 40,000 additional visitors to Doha. A new twin-centre holiday initiative, launched in collaboration with the Department of Culture and Tourism in Abu Dhabi, offers seamless multi-city travel packages through Qatar Airways Holidays and Etihad Holidays, targeting key European and North American markets. In addition, Visit Qatar signed a memorandum of Understanding (MoU) with Huawei to develop data-driven marketing strategies across China, Europe, and the GCC, using Huawei's advanced digital platforms and AI-powered travel tools. Another MoU with Flynas was signed to enhance air connectivity and boost tourist traffic between Qatar and Saudi Arabia, particularly during major events. A partnership with Satguru Travel was also established to expand Qatar's presence in African markets and tailor promotional efforts for these regions. Qatar Tourism and Visit Qatar's participation in ATM 2025 marks a significant step forward in promoting Qatar's tourism landscape, strengthening international partnerships, and supporting the long-term success of Qatar's economic and tourism goals.
Zawya
02-05-2025
- Business
- Zawya
Strategic partnerships at ATM 2025 to boost Qatar's global tourism growth
Qatar Tourism and Visit Qatar have successfully concluded their participation in the 32nd edition of Arabian Travel Market (ATM) 2025, held from April 28 to May 1 at the Dubai World Trade Centre. The event provided Qatar with a significant platform to highlight its growing position as a leading global tourism destination. Leading a delegation of 46 partners, including hotels, resorts, and destination management companies, Visit Qatar and Qatar Tourism showcased the country's diverse tourism offerings through a 600 sqm pavilion. Activations included the 'Explore Qatar' digital experience, live demonstrations of traditional calligraphy, Sadu weaving, pottery, a café experience by Qinwan, and a thrilling 4Dx activation bringing Meryal Waterpark to life. Several high-level meetings were also held with prominent figures in the regional and global tourism sector, including Sheikh Ahmed Bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority, and His Excellency, Mr. Thoriq Ibrahim, Minister of Tourism and Environment of the Republic of Maldives. All these meetings discussed bilateral cooperation and means of enhancing prospects for strategic partnerships. High-level visits to the Qatar pavilion, including, Mr. Fahd Hamidaddin CEO of Saudi Tourism Authority and His Excellency Saeed bin Ali Al Hajri as Consul-General of the State of Qatar in Dubai, underscored the importance of regional collaboration and Qatar's leadership in sustainable tourism. The pavilion was also recognised with the Sustainability award by ATM for its innovative design, which incorporated eco-friendly materials, energy-efficient fittings, and smart digital technologies, reflecting Qatar's commitment to responsible tourism development. Qatar's participation at ATM 2025 was further marked by several major announcements. Qatar Tourism revealed a partnership with Celestyal Cruises to deploy two ships, MS Celestyal Journey and MS Celestyal Discovery, for the Winter 2025 cruise season, expected to bring over 40,000 additional visitors to Doha. A new twin-centre holiday initiative, launched in collaboration with the Department of Culture and Tourism – Abu Dhabi, offers seamless multi-city travel packages through Qatar Airways Holidays and Etihad Holidays, targeting key European and North American markets. In addition, Visit Qatar signed an MoU with Huawei to develop data-driven marketing strategies across China, Europe, and the GCC, using Huawei's advanced digital platforms and AI-powered travel tools. Another MoU with flynas was signed to enhance air connectivity and boost tourist traffic between Qatar and Saudi Arabia, particularly during major events such as the FIFA Arab Cup Qatar 2025™. A partnership with Satguru Travel was also established to expand Qatar's presence in African markets and tailor promotional efforts for these regions. Qatar Tourism and Visit Qatar's participation in ATM 2025 marks a significant step forward in promoting Qatar's tourism landscape, strengthening international partnerships, and supporting the long-term success of Qatar's economic and tourism goals. About Visit Qatar Visit Qatar is the main arm of Qatar Tourism. Visit Qatar's mission is to promote and expand tourism in Qatar by cultivating its rich culture, developing thrilling attractions, enhancing Qatar's calendar, becoming the leading MICE destination in the region, diversifying events and luxury experiences. Visit Qatar is rooted in Service Excellence, boosting the entire tourism value chain, and increasing local and international visitor demand in Qatar. Through Visit Qatar's network of international offices in priority markets, cutting-edge digital platforms, and marketing campaigns, Visit Qatar is expanding Qatar's presence globally and enhancing the tourism sector.
Trade Arabia
29-04-2025
- Business
- Trade Arabia
Qatar Tourism, Visit Qatar announce two developments at ATM
Qatar Tourism and Visit Qatar announced two major developments at the Arabian Travel Market (ATM) 2025. Qatar Tourism, in partnership with Celestyal Cruises, announced the dual-ship deployment of the MS Celestyal Journey and MS Celestyal Discovery for the Winter 2025 cruise season. The MS Celestyal Journey will operate cruises across the Arabian Gulf with Doha as its main homeport, while the MS Celestyal Discovery will make regular calls at Doha Port as part of its regional itineraries. The expansion builds on the success of Celestyal's previous season, which saw over 14,000 passengers arrive in Qatar's capital. Visit Qatar also signed a MoU with Huawei, a multinational technology corporation, to collaborate on an integrated marketing strategy targeting GCC countries, China, and Europe. Huawei will provide access to its Digital Marketing Platform to support data-driven tourism planning and deliver a comprehensive 360-degree visitor engagement experience through Harmony Atomic Cards, Huawei Wallet, Petal Maps, and AI-powered travel tools.
Zawya
29-04-2025
- Business
- Zawya
Qatar Tourism and Visit Qatar mark major milestones on day one of ATM Dubai 2025
Qatar Tourism and Visit Qatar marked their participation at Arabian Travel Market (ATM) 2025 in Dubai, one of the world's leading travel and tourism events in the region, by announcing two major developments on the opening day. Qatar Tourism, in partnership with Celestyal Cruises, announced the dual-ship deployment of the MS Celestyal Journey and the MS Celestyal Discovery for the Winter 2025 cruise season. The announcement was made in the presence of Eng. Abdulaziz Ali Al-Mawlawi, CEO of Visit Qatar, Mr. Omar Al Jaber, Chief of Tourism Development Sector, Mr. Chris Theophilides, CEO of Celestyal Cruises. As part of this partnership, the MS Celestyal Journey will operate its cruises across the Arabian Gulf with Doha serving as its main homeport, while the MS Celestyal Discovery will make regular calls at Doha Port as part of its regional itineraries. Together, the two ships are expected to bring more than 25 calls and over 40,000 visitors to Doha during the upcoming season. This expansion builds on the success of Celestyal's previous season, which saw over 14,000 passengers arrive in Qatar's capital, and marks a major step in enhancing Doha's growing stature as a premier cruise hub. In addition, Visit Qatar signed a Memorandum of Understanding (MoU) with Huawei, the multinational technology corporation. The agreement, signed by Eng. Abdulaziz Ali Al-Mawlawi, CEO of Visit Qatar Visit Qatar, and Mr. Bin Li (Bruce), President of Huawei, will see both entities collaborate on an integrated marketing strategy targeting China, Europe, and the GCC. Huawei will provide access to its Digital Marketing Platform to support data-driven tourism planning, alongside delivering a comprehensive 360-degree visitor engagement experience through Harmony Atomic Cards, Huawei Wallet, Petal Maps, and AI-powered travel tools. The partnership builds on the successful launch of the Visit Qatar HarmonyOS Atomic Service and underlines a shared vision to foster smart, sustainable tourism in Qatar. These announcements underscore Qatar's strategic approach to diversifying its tourism portfolio, leveraging innovation, strategic partnerships, and market expansion to position the country as a leading tourism destination in the Middle East. About Visit Qatar Visit Qatar is the main arm of Qatar Tourism. Visit Qatar's mission is to promote and expand tourism in Qatar by cultivating its rich culture, developing thrilling attractions, enhancing Qatar's calendar, becoming the leading MICE destination in the region, diversifying events and luxury experiences. Visit Qatar is rooted in Service Excellence, boosting the entire tourism value chain, and increasing local and international visitor demand in Qatar. Through Visit Qatar's network of international offices in priority markets, cutting-edge digital platforms, and marketing campaigns, Visit Qatar is expanding Qatar's presence globally and enhancing the tourism sector.
