Strategic partnerships at ATM 2025 to boost Qatar's global tourism growth

Qatar Tribune

03-05-2025

DOHA: Qatar Tourism (QT) and Visit Qatar have successfully concluded their participation in the 32nd edition of Arabian Travel Market (ATM) 2025, held recently at the Dubai World Trade Centre.
The event provided Qatar with a significant platform to highlight its growing position as a leading global tourism destination.
QT said in a statement, that leading a delegation of 46 partners, including hotels, resorts, and destination management companies, Visit Qatar and Qatar Tourism showcased the country's diverse tourism offerings through a 600 sqm pavilion.
Activations included the 'Explore Qatar' digital experience, live demonstrations of traditional calligraphy, Sadu weaving, pottery, a cafe experience by Qinwan, and a thrilling 4Dx activation bringing Meryal Waterpark to life, said QT.
Several high-level meetings were also held, with prominent figures in the regional and global tourism sector, to discuss bilateral cooperation and means ofآenhancing prospects for strategic partnerships.
Qatar's pavilion was also recognised with the Sustainability award by ATMآfor its innovative design, which incorporated eco-friendly materials, energy-efficient fittings, and smart digital technologies, reflecting Qatar's commitment to responsible tourism development.
Qatar's participation at ATM 2025 was further marked by several major announcements. Qatar Tourism revealed a partnership with Celestyal Cruises to deploy two ships, MS Celestyal Journey and MS Celestyal Discovery, for the Winter 2025 cruise season, expected to bring over 40,000 additional visitors to Doha.
A new twin-centre holiday initiative, launched in collaboration with the Department of Culture and Tourism in Abu Dhabi, offers seamless multi-city travel packages through Qatar Airways Holidays and Etihad Holidays, targeting key European and North American markets.
In addition, Visit Qatar signed a memorandum of Understanding (MoU) with Huawei to develop data-driven marketing strategies across China, Europe, and the GCC, using Huawei's advanced digital platforms and AI-powered travel tools.
Another MoU with Flynas was signed to enhance air connectivity and boost tourist traffic between Qatar and Saudi Arabia, particularly during major events. A partnership with Satguru Travel was also established to expand Qatar's presence in African markets and tailor promotional efforts for these regions.
Qatar Tourism and Visit Qatar's participation in ATM 2025 marks a significant step forward in promoting Qatar's tourism landscape, strengthening international partnerships, and supporting the long-term success of Qatar's economic and tourism goals.