Latest news with #Maaza
Time of India
a day ago
- Entertainment
- Time of India
Mango Day: How Can You Make Every Day Sweeter with Mangoes
Eat it, drink it or flaunt it: Enjoy the mango magic This Mango Day, we looked at the best excuse to bring mango goodness into everything you do. From your plate to your style to your little wins, here's how the king of fruits makes life sweeter. Eat It: Try a Mango-Vanilla Cheesecake Mango isn't just for aamras anymore, mango-vanilla cheesecakes are the latest hit at cafés and home get-togethers. One spoonful, and you're in instant holiday mode Flaunt It: Add a Pop of Mango to Your Style Nothing lifts the mood like a splash of mango yellow whether it is kurtas, dresses, bags, or scrunchies, this juicy shade is everywhere. Style it your way and carry that sunshine with you Add a pop of mango hue to your OOTD Sip It: Five Decades of India's Favourite Mango Drink When life calls for a sweet pause, Maaza is the answer. India's summer love for mangoes is timeless, and Maaza brings that joy to every season. Made with the richness of real Alphonso mangoes, each sip is a taste of nostalgia, comfort, and celebration. Find the link to the Maaza Ho Jaaye short film here . When each sip is a taste of nostalgia Savour It: Give Your Snacks a Mango Makeover Go beyond desserts; raw mango bhel, spicy salsa, or a quick aam panna can make any snack break feel gourmet. Sweet, tangy, and totally in season. Accessorise It: Spot Mango Hues in Everyday Finds Mango is trending in little ways too - think phone covers, hair ties, caps, or beach totes in that happy yellow. One bright touch can flip your whole look to summer mode. Replay It: Add a Dash of Mango to Your Chhoti Waali Jeet Some wins deserve to be savoured, just like mangoes. Now your everyday wins can get their own mini-movie with Maaza's new AI-led platform. Upload a photo and a few words about your chhoti waali jeet, and watch it come to life. Sweet, nostalgic, and once you'll play again and again. Find the link to Meri Chhoti Waali Jeet short film here . Some wins deserve to be savoured, just like mangoes. Try It: DIY Mango Experiments at Home Blend up a fresh mango smoothie, freeze a batch of mango popsicles, or toss raw mango into a spicy chaat. More ways to celebrate Mango Day and more reasons to say Maaza Ho Jaaye!
News18
2 days ago
- Business
- News18
World Mango Day 2025: 7 Brands Making Mango Flavour Irresistible
Last Updated: This World Mango Day, India's biggest FMCG players are proving that mango isn't just a fruit, it's a flavour, a feeling, and for many brands, a billion-dollar opportunity What better occasion than World Mango Day to spotlight India's FMCG giants and how they're turning the king of fruits into blockbuster products? From iconic mango drinks to probiotic-infused innovations, brands are serving up mango in forms more exciting and refreshing—than ever. Here's a look at how leading FMCG players are bottling up nostalgia, health, and indulgence with this classic Indian flavour in 2025. 1. Frooti (Parle Agro) – The Timeless Mango Hit Why it matters: A mainstay since 1985, Frooti's no-fuss taste and fun packaging make it India's most-loved mango drink across age groups. It remains a massive category driver in the ₹10,000+ crore fruit beverage market, thanks to consistent market leadership and nostalgic value. 2. Yakult Light Mango Flavour – Gut Health Meets Great Taste Why it matters: Yakult Danone India's mango-flavoured probiotic drink is a strategic move to tailor global health trends to Indian palates. With 6.5 billion beneficial bacteria and an India-first flavour innovation, it's targeting health-conscious millennials and Gen Z consumers. Known for its thick, real mango pulp taste, Maaza is Coca-Cola's answer to India's mango obsession. With aggressive summer campaigns and a loyal consumer base, Maaza continues to challenge rivals and dominate menus nationwide. 4. Slice (PepsiCo India) – The Indulgent Choice Why it matters: Slice brings mango luxury to the mass market. Its smooth texture and campaigns like 'Aamsutra' have successfully positioned it as the sexiest mango drink on the shelf—with a loyal following to match. 5. Paper Boat – Nostalgia in a Sip Why it matters: Paper Boat continues to win hearts with variants like Aamras and Mango Panha, offering traditional recipes in contemporary packaging. Positioned as premium and honest, Paper Boat taps into regional tastes and modern lifestyles. 6. Amul – Dairy Meets Mango Delight Why it matters: Amul has given mango an all-season twist with lassi, milk drinks, ice creams, and yoghurts. Its vast dairy distribution network makes mango-based chilled products accessible even in Tier 2 and Tier 3 towns. 7. Mother Dairy – Mangoes Go Mainstream Why it matters: Whether it's mango milkshakes, seasonal ice creams and dahi treats, or fruit yoghurts, Mother Dairy's mango range delivers on both affordability and taste. Its strong presence in urban and semi-urban markets makes it a solid FMCG contender every mango season. This World Mango Day, India's biggest FMCG players are proving that mango isn't just a fruit, it's a flavour, a feeling, and for many brands, a billion-dollar opportunity. Whether it's nostalgia, nutrition, or indulgence you're after, there's a mango product waiting nearby. view comments First Published: July 22, 2025, 07:44 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
News18
2 days ago
- Business
- News18
National Mango Day: Everyday Victories That Deserve A Sweet Pause
Last Updated: Celebrate the sweet satisfaction of everyday wins that make life feel just right. Life's sweetest moments aren't always the big ones, sometimes it's the little wins that call for a mango break. Here are 6 everyday victories that are perfect for your Maaza and soaking in that feel-good feeling. Getting your plan approved by the client in one go All that late-night deck tweaking paid off, no reverts, no edits, just a green light. Time to lean back, smile, and sip on a this mango drink that feels like a pat on the back. A 'well done' from the boss or a client appreciation mail A little recognition can turn an ordinary day into a sweet one. Pop open a Maaza and let that good feeling linger a little longer. Cracking that tricky recipe just right When the kitchen experiment gets that perfect 'mmm' from everyone at the table. Raise your glass of mango drink, chef's kiss, guaranteed. Finally getting through that big pile of laundry The clothes are clean, the cupboard is tidy and you can finally breathe. Reward yourself with a sweet mango break for a job well done. Plans that don't get cancelled are rare enough to count as a festival. When old friends meet, Maaza keeps the laughter flowing. Finding a parking spot on a packed street A tiny piece of real estate in a sea of cars; you claimed it. Celebrate this modern miracle with a Maaza in hand before you head inside. view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Time of India
02-07-2025
- Entertainment
- Time of India
Genelia and Riteish Deshmukh joins ‘meri chhoti waali jeet' celebration with Maaza
HighlightsCoca-Cola India's Maaza has launched 'Meri Chhoti Waali Jeet,' an AI-powered platform that allows users to share and celebrate their everyday wins through personalized animated videos. The campaign features well-known actors Genelia Deshmukh and Riteish Deshmukh, who emphasize the importance of recognizing small achievements in daily life. Ogilvy India developed the platform as part of the OpenX initiative from WPP, highlighting Maaza's commitment to enriching consumer lives by celebrating simple joys and everyday victories. Maaza, Coca-Cola India 's homegrown mango drink, has launched ' Meri Chhoti Waali Jeet ,' an AI-powered platform that brings everyday wins to life that often go unnoticed. Developed by Ogilvy India , the platform invites users to upload a photo and share a short narration of their 'chhoti waali jeet.' In return, the platform generates a tailor-made animated video in Maaza-style, turning everyday moments into memorable stories. In a world often focused on grand achievements, Maaza is taking a different route. Whether it's finally ticking off a long-pending task, learning a new song on guitar or delivering a good presentation in office, Maaza believes every small win deserves its moment. And when that moment comes, well, Maaza Ho Jaaye. Ajay Konale, director - marketing, nutrition category, Coca-Cola India and Southwest Asia said, 'With the launch of the 'Meri Chhoti Waali Jeet' platform, we're taking that forward by deepening consumer engagement in a new-age format that's intuitive, joyful, and socially shareable. As the digital lives of our consumers evolve, Maaza evolves alongside — staying true to its roots of delivering pure happiness while honoring their small but significant moments.' Rooted in moments that are personal and close to home, Maaza has brought on board actor couple Genelia and Riteish Deshmukh to lead the campaign. Whether it's cheering each other on or just being present for the little things, they bring the same unspoken understanding that Maaza shares with its audience. Genelia Deshmukh said, 'Some of the most beautiful moments in life aren't about the big milestones, but the small, unexpected wins like teaching my kids a new dance step or finally finishing a painting. That's what 'Meri Chhoti Waali Jeet' is all about. As a mom, and working woman.' Riteish Deshmukh said, 'For me, sharing these everyday triumphs makes life more real, more connected. I love that Maaza is encouraging everyone to celebrate themselves, no matter how small the win might seem.' This campaign has been conceptualized by Ogilvy India as a part of OpenX from WPP. Sukesh Nayak, chief creative officer, Ogilvy India said, 'Maaza's association with the celebrations of small wins comes from the simple thought that in an increasingly complex world, Maaza believes in the power of simple joys to enrich our lives. This platform is a digital ode to the beauty of the ordinary, inviting everyone to recognise, appreciate, and share the moments that truly make them smile. It's about recognising every small victory that contributes to a larger sense of well-being and happiness. With this new digital experience, the brand deepens its connection with consumers by giving them a new way to see themselves and their everyday wins in the spotlight. Watch the videos here:
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Business Standard
28-05-2025
- Business
- Business Standard
Limca becomes Rs 2,800-crore brand in 2024, says Coca-Cola India
Limca, a lime and lemon-flavoured drink, has crossed the Rs 2,800-crore revenue mark in 2024, helped by its expansion in rural and urban areas. The five-decades-old brand is witnessing strong double-digit growth in key states such as Delhi, Punjab and Haryana, gaining share across both traditional trade and emerging retail formats, according to a statement released by Coca-Cola India. Since its inception in 1971, Limca has been a driving force in strengthening the company's sparkling portfolio, with demand soaring across both urban and rural markets, it added. Currently, Coca-Cola has three billion-dollar brands -- Thums Up, Sprite and Maaza in its India portfolio. Thums Up is now very close to becoming a $2 billion brand. Maaza, Thums Up and Limca were acquired by The Coca-Cola Company in 1993, when the Atlanta-headquartered company had re-entered the Indian market, from Ramesh Chauhan of Parle Bisleri. Coca-Cola had then bought the entire portfolio of aerated drinks from the Chauhan brothers, which also included Gold Spot. Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, said Limca's story is one of resilience, reinvention, and a pursuit of excellence. Our success is anchored in a simple but powerful playbook - innovating products that cater to evolving consumer needs, expanding distribution to both urban and rural India, and executing marketing campaigns that connect passion and purpose," he said. In 2024 Coca-Cola extended Limca in the hydration space. It had introduced Limca GlucoCharge, a beverage with glucose and electrolytes and its launch campaign had featured Olympic gold medalist Neeraj Chopra. In India its beverage range includes Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea.
