Latest news with #MacnicaAmericas
Business Wire
12-08-2025
- Business
- Business Wire
Macnica Americas and Softron to Showcase Apple ProRes with ST 2110-22 on 100Gbs MEP100 Smart NIC at IBC2025
SOLANA BEACH, Calif.--(BUSINESS WIRE)--Macnica Americas, a global technology innovator of IP design, networking solutions and AI/IoT technologies, will team with Softron Media Services at IBC2025 to demonstrate Apple ProRes compressed video over ST 2110-22, combined with the macOS Sequoia (15+) and the Macnica100Gbs MEP100 Smart NIC. 'Macnica and Softron share a vision of bringing professional ST 2110 workflows to the Mac platform." - Macnica Americas President Sebastien Dignard The joint development between Macnica and Softron is expected to be the first delivery of Apple ProRes compressed video over the ST 2110-22 framework and IP networks. Softron is the broadcast industry's leading developer of professional video and broadcast software solutions for macOS. Broadcasters, content creators and media professionals around the world rely on the company's applications to record, stream and play video content seamlessly and effortlessly across the macOS. Macnica provides deep expertise in ST 2110 transport and IP media hardware. In April, the company expanded its MEP100 SmartNIC solution to include 100 Gbps support for SMPTE ST 2110 uncompressed audio and video on macOS. Leveraging Softron's expertise of developing macOS-native ingest and playout software with full ProRes support, Macnica can now add support for compressed video formats to the MEP100. 'Macnica and Softron share a vision of bringing professional ST 2110 workflows to the Mac platform,' said Macnica Americas President Sebastien Dignard. 'While most ProRes solutions are limited to 10Gbs or 25Gbs, Macnica's MEP100 provides access to 100Gbs of network speed to unleash the potential for faster live, remote and post-production production work for Apple-based content creators.' 'We're excited to show IBC attendees how this new solution bridges live IP workflows and post-production workflows natively on the macOS using ST 2110,' said Daniel Tapie, CEO of Softron Media Services. 'When paired with the Macnica's MEP100 Smart NIC, Softron's software makes the ST 2110 more powerful and accessible for Mac users, and creates a scalable, standards-based pathway for camera and gear manufacturers to adopt native IP streaming using ProRes.' IBC Demo Location Macnica and Softron anticipate bringing the MEP100 ProRes ST 2210-22 solution to market before the end of the year. To see this solution in action at IBC, visit Macnica and Softron representatives at booth #2.A46 in Hall 2. About Macnica Americas Macnica Americas is a leader in engineering and fulfillment services, specializing in imaging solutions, semiconductor distribution, and advanced supply chain management. With a commitment to global reach and local expertise, Macnica enables businesses to streamline development cycles and achieve faster, more efficient paths to market. About Softron Media Services Softron Media Services has been providing innovative, high-performance video solutions for broadcasters, post-production facilities, and live event professionals for over 40 years. Headquartered in Belgium with a global presence, Softron is known for its reliable, Mac-based software and hardware solutions for ingest, playout, streaming, and automation. Trusted by major media organizations around the world, Softron combines cutting-edge technology with intuitive design to streamline complex video workflows and empower creative professionals. For more information, visit
Yahoo
19-03-2025
- Business
- Yahoo
Macnica Announces Distribution Agreement for icetana's Next-Generation AI Video Analytics Across the Americas
Exclusive Demo at ISC West 2025 Showcases Advanced Anomaly Detection and Streamlined Monitoring in Action SOLANA BEACH, Calif., March 19, 2025--(BUSINESS WIRE)--Macnica Americas today announced it will begin distributing icetana AI's enterprise self-learning video surveillance system throughout North, Central, and South America. This collaboration expands access to cutting-edge imaging and vision solutions for a broad range of customers—spanning business campuses, universities, shopping malls, hotels, government agencies, and security monitoring centers—enabling them to enhance security and streamline operations. "Macnica has chosen to distribute the icetana solution because we recognize that this technology will not only augment security but will reduce the amount of people needed to monitor camera footage," explained Sebastien Dignard, President at Macnica Americas. "With rising labor costs and evolving security needs, icetana is a unique solution that addresses both issues." Unlike static surveillance solutions, icetana's AI platform supports large-scale camera networks by learning the customer's environment within 24 hours of installation and immediately reporting anomalies in real time. With an intuitive user interface, icetana enables a single operator to monitor up to 500 cameras, alerting them only when footage is out of the ordinary, without relying on invasive technology or violating privacy. Over time, icetana evolves through continued processing of video data, showing fewer but more noteworthy events. This approach reduces the need to review thousands of hours of footage across multiple screens and enhances situational awareness for security teams. icetana AI's proprietary self-learning platform integrates seamlessly with leading VMS solutions—including Milestone and Genetec—and is compatible with most camera systems, making deployment straightforward across diverse surveillance environments. The platform also supports advanced products like License Plate and Facial Recognition. Soon, icetana will introduce a GPT-powered enhancement that allows users to quickly locate specific events by typing descriptive keywords—providing operators with even more robust capabilities. icetana will leverage Macnica's technological prowess, customer support and extensive network of integrator relationships to deliver a tailored, end-to-end solution. From initial consultation through ongoing technical assistance, organizations can expect an optimal security setup. "We are teamed up with Macnica not only because of their commitment to providing their customers with state-of-the-art solutions," stated Kevin Brown, Chief Executive Officer, icetana AI, "but also because they prioritize customer care from the initial sales process through installation and beyond, offering superior technical support every step of the way." Request a Demo Invitation Demonstrations will take place at an invitation-only exhibition during ISC West in Las Vegas, Nevada. To request a demonstration for you and your group, schedule an appointment by visiting - About Macnica Americas Macnica Americas is a leader in engineering and fulfillment services, specializing in imaging solutions, semiconductor distribution, and advanced supply chain management. With a commitment to global reach and local expertise, Macnica enables businesses to streamline development cycles and achieve faster, more efficient paths to market. Macnica Americas, Inc., 380 Stevens Ave., Suite 206, Solana Beach, CA 92075 Direct all Macnica media inquiries to Carl Dahlberg, Director of Marketing, About icetana AI icetana AI Limited (ASX: ICE) is a global SaaS software company providing video analytics technology designed to identify abnormal events and unexpected behavior in real time for large-scale surveillance networks. Our software integrates with existing video management systems and IP cameras. Using Artificial Intelligence and Machine Learning techniques, icetana AI software learns and filters out routine motion, showing only unusual behavior. This allows operators to automatically prioritize responses to both precursor activities and current incidents. icetana AI technology is implemented across a broad range of private, public, and government industries at over 70 sites on five continents. For more than 13 years, icetana AI has helped customers harness rich data streams from their existing security networks into improved situational awareness and deeper operational insights. icetana, Level 36, 152 St Georges Terrace, Perth Western Australia, 6000 Direct all icetana media inquiries to Rachel Martin, Head of Marketing, View source version on Contacts Macnica media inquiries: Carl Dahlberg, Director of Marketing, icetana media inquiries: Rachel Martin, Head of Marketing, Sign in to access your portfolio
