Latest news with #MadTech
Business Wire
5 days ago
- Business
- Business Wire
MadTech Launches Centre of Excellence to Drive Innovation in Commerce Media
NEW YORK--(BUSINESS WIRE)-- MadTech, the leader in Data Connection Automation, today announced the launch of its Centre of Excellence (CoE) for Commerce Media to help retailers and other businesses eliminate the technical barriers to launching profitable media networks, and enable brands to optimize their commerce media and technology investments. Led by industry veteran Lynn Rupprecht, the CoE includes a global team of data scientists, strategists, and technologists with deep experience across the commerce, AdTech, and MarTech ecosystems. MadTech Launches Centre of Excellence to Drive Innovation In Commerce Media, with industry veteran Lynn Rupprecht to lead the practice Share According to eMarketer, a lack of standardization across commerce media networks (CMNs) and difficulty integrating off-site retail media are among the top factors hindering retail media growth. 'To be successful today, commerce media networks need to lead with transparency and offer advertisers valuable shopper insights and innovation,' said Rupprecht. 'Instead, the pressure to offer 'all the things' has largely created a sea of sameness. A differentiated data offering, innovation with automation and AI, and demonstrated business impact are required to attract brands in an increasingly competitive market.' In the early days of retail media, many retailers rushed in with a 'one-size-fits-all' approach to their technology stack. As retail media evolves into commerce media with off-site and omnichannel activations, and advertisers demand more value from their RMN investments, retailers need to 'build with intent' to enable their networks to be flexible, scalable, and future-proof. 'A strong data foundation is required to power the technology infrastructure and ecosystem connections needed for commerce media networks to deliver the campaign performance and ROAS that advertisers expect,' said Bob Walczak, CEO for MadTech. 'Our Commerce Media Centre of Excellence combines strategy with hands-on development to support our partners to 'invest with intent' and architect the right data infrastructure to meet the needs of their advertisers and deliver profitable growth.' For retailers and other businesses, we remove technical barriers to accelerate time-to-value for your media network with: Comprehensive Data Consulting: We partner with you on strategy, build, and operations through to value realization. Data Connection Automation: With MadConnect, our data connection automation engine, we build and manage the integrations needed to power your commerce media business across the AdTech and Martech ecosystem. Hands-on Custom Development: Monetize your audiences and commerce assets on-site and off-site (including display, CTV, in-store) in weeks or a few months, not years. Build a measurement and reporting flow to capture purchase and customer engagement signals. End-to-End Support: From foundational audience and supply strategy to ongoing operations and optimization to billing and automation. For brand advertisers, MadConnect enables connected data for better customer engagement and to prevent missed marketing opportunities and waste: Unify Customer Profiles: Merge and reconcile known and anonymous user IDs across RMNs and commerce journey touchpoints. Enhance Audience Intelligence: Enrich profiles with first, second, and third-party data - behavioral, transactional, and intent data. Enable Precision Targeting: Create and activate audiences across channels and media networks. Improve Attribution & Measurement: Tie ad exposure to behaviors and purchases for true ROI insights with custom measurement tools to understand campaign performance. Ensure Privacy and Compliance: Maintain data security to meet the highest levels of regulation, while maximizing data utility. Meet MadTech during Cannes Lions 2025 The MadTech team will be in Cannes, with several exciting activations. If you are attending and would like to schedule a meeting with our executives and experts, please click here. ABOUT MADTECH MadTech was born from the convergence of the AdTech and MarTech ecosystems. Led by industry pioneers, MadTech is not your typical consultancy – we are hands-on from strategy to development. Our team of data scientists, technologists, and strategists specialize in solving complex business challenges. Our mission: to enable companies to profitably invest in AI and emerging technologies by building robust data foundations. MadConnect - the industry's first Data Connection Automation engine - is platform-agnostic and rapidly delivers limitless plug-and-play connections to power your entire ecosystem. Since its founding in 2022, MadTech has become a trusted partner to the world's leading brands, agencies, publishers, and platforms. For more information, visit us at
Business Standard
27-05-2025
- Business
- Business Standard
Vertoz Limited (Formerly known as Vertoz Advertising Limited) reports robust performance for Q4 & FY2024-25 Results
VMPL New Delhi [India], May 27: Vertoz Limited, a global MadTech and CloudTech technology company, delivering AI-led solutions across advertising, marketing, media monetization, digital identity, and cloud infrastructure, today announced its consolidated results for the fourth quarter and full year ending March 31, 2025. Consolidated Performance Highlights (in crores) Full year Highlights (Y-o-Y) * Revenue from Operations was reported at Rs. 255.20 crore, an increase of 64% Y-o-Y * EBITDA was reported at Rs. 36.44 crore, an increase of 70% Y-o-Y * PAT was reported at Rs. 25.66 crore, an increase of 59% Y-o-Y Q4 FY2025 Highlights (Y-o-Y) * Revenue from Operations was reported at Rs. 65.18 crore, an increase of 43% Y-o-Y * EBITDA was reported at Rs. 12.40 crore, an increase of 86% Y-o-Y * PAT was reported at Rs. 6.01 crore, an increase of 28% Y-o-Y Key Takeaways * Consolidated Revenue has grown 6x (March 2020 - March 2025) * Consolidated Profit CAGR growth of 44% (March 2020 - March 2025) * Focus on talent - expanded from a team of 45 to 350 in 5 years Over the past year, Vertoz has evolved from being an advertising-focused company to becoming a technology enabler -- powering both the future of advertising and marketing through MadTech, and the future of digital identity and cloud services through CloudTech and Domains. Despite global economic headwinds, Vertoz's revenue growth remained resilient, supported by our focus on evolution, adaption and growth. Management's Comment: Mr. Ashish Shah, Director, Vertoz Limited, said: "FY2025 was a year of transformation -- not just in the robust numbers we delivered, but in the kind of company we're becoming. Vertoz is evolving -- from a company with ambition to a company with global relevance. This transformation runs deeper than strategy -- it's a mindset. We're rethinking how we operate, how we innovate, and how we show up for our clients and teams. This shift in mindset has displayed in financial performance - Over the past five years, we've grown sixfold -- a journey that has been both inspiring and energizing. Yet, we're just getting started. From expanding our global presence to investing in what's next, we're building with clarity and intent. Our vision is clear: to become a global force in MadTech and CloudTech -- and in doing so, champion India's place on the world's digital map. I am incredibly proud of how our teams across the globe came together to drive innovation, stay agile, and deliver real value to our partners and customers. This is just the beginning -- we are setting the foundation for a bolder, even more global Vertoz."
