Latest news with #MadeinMorocco
Morocco World
13-05-2025
- Business
- Morocco World
Ceramic Industry: Omar Chaabi Seizes APIC Leadership with Transformative Agenda
Doha – The Association of Ceramic Industry Professionals (APIC) enters a pivotal era with the unanimous election of Omar Chaabi as president. Industry leaders have rallied behind this choice, signaling a unified push to revitalize a sector with major growth potential. Chaabi, who has served as Executive Vice President of YNNA Holding since 2009, brings substantial industrial expertise to the position. His leadership extends across multiple prominent enterprises, where he holds board positions including the National Electrolysis and Petrochemical Company (SNEP) and GPC Carton. Within APIC, he represents SUPERCERAME, one of Morocco's foremost ceramic manufacturers. This top-level transition arrives at a decisive moment for the ceramic industry. The sector faces mounting challenges related to international competitiveness, environmental sustainability, and industrial sovereignty. 'Our ambition is clear: build a strong, resilient Moroccan ceramic sector focused on the future. Together with manufacturers, we will implement a pragmatic action plan to guide the industry toward greater innovation, local integration, and international influence,' declared Omar Chaabi, the newly appointed APIC President. The association has announced the preparation of an ambitious sectoral recovery plan. This initiative will be developed through extensive consultation with industry operators and precisely tailored to address concrete market requirements. Key priorities include modernization of production facilities, aggressive promotion of Made in Morocco products, robust commercial defense mechanisms, and comprehensive skills enhancement for the sector's workforce. Chaabi's appointment follows the tenure of Mohammed Lacham, who laid the groundwork for renewed governance before retiring. Beyond his industrial leadership at YNNA Holding, one of Morocco's largest private employers and diversified conglomerates, Chaabi has demonstrated entrepreneurial vision by founding multiple businesses. His ventures include Le Cafe Josephine, Oasis212, and In 2018, he established Mooka Environnement as Founder and CEO. His hospitality industry involvement includes serving as Vice President of Mogador Hotels & Resorts since 2014. Chaabi has maintained his board position at EFE-Maroc since 2006, reflecting his long-term commitment to Morocco's economic development. Throughout his career, Chaabi has led important corporate transformations, managed mergers and acquisitions, overseen successful IPOs, and implemented comprehensive sustainable development initiatives. His combined experience in turnaround management and strategic growth provides valuable perspective for APIC's revitalization efforts. Academically, Chaabi completed Harvard Business School's OPM program (2013–2015), building on his earlier marketing studies at the University of San Francisco (1995–1998). His philanthropic commitments include work with Fondation Miloud Chaabi, which impacts over 70,000 Moroccans annually, primarily through educational initiatives. Tags: ceramic productionOmar ChaabiYnna Holding
Ya Biladi
03-05-2025
- Business
- Ya Biladi
Moroccan exporters embark on strategic trade mission to Egypt
The Moroccan Exporters' Confederation (ASMEX) has announced that a major delegation of Moroccan exporters will be visiting Cairo, Egypt, from May 3 to 5, in a trade mission. The goal is to strengthen commercial ties and explore new market opportunities in Egypt. The mission, initiated by Secretary of State for Foreign Trade Omar Hejira and led by ASMEX President Hassan Sentissi El Idrissi, is the result of a long-term strategic effort. According to a statement from the Confederation, the initiative—meticulously prepared and driven by ASMEX—demonstrates a strong commitment to promoting Made in Morocco products. Bringing together 35 business leaders from key export sectors, the mission follows a series of high-level exchanges with Egyptian authorities, which began in April with a visit from the Egyptian ambassador to ASMEX's headquarters. This was followed by the successful «Zoom Egypt» event, which offered participants valuable insights into the Egyptian market and how to access it. The momentum generated by these efforts, welcomed by business operators and widely reported in the media, reinforces ASMEX's pivotal role in advancing Morocco's export agenda and anticipating the needs of its productive sectors. Thanks to the ongoing leadership of its president, the Confederation continues to showcase its ability to mobilize, guide, and support Moroccan companies within a strategic partnership framework—far from any improvised approaches. In this regard, ASMEX emphasizes that the success of any trade mission depends on thorough preparation, the representativeness of the delegation—composed exclusively of exporters in this case—and clearly defined objectives.
