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Trident Launches ‘Nirmal Narmada Abhiyan' Cleanup Drive
Trident Launches ‘Nirmal Narmada Abhiyan' Cleanup Drive

Fashion Value Chain

time07-05-2025

  • General
  • Fashion Value Chain

Trident Launches ‘Nirmal Narmada Abhiyan' Cleanup Drive

In a powerful celebration of Earth Week, Trident Group reaffirmed its environmental commitment through the 'Nirmal Narmada Abhiyan', a large-scale river cleanup and awareness campaign held at Avali Ghat, Budhni. Spearheaded by the Trident Humanity Foundation under the visionary leadership of Padma Shri Rajinder Gupta, Chairman Emeritus, and CSR Head Madhu Gupta, the initiative aimed to preserve the sacred Narmada River while promoting grassroots environmental stewardship. More than 100 volunteers, including Trident employees, CSR team members, and local community members, participated in this collaborative effort. The event saw encouraging support from Sub-Divisional Magistrate Mr. Dinesh Singh Tomar and Mr. Nitin Malhotra, along with coordinated efforts from village leaders and CSR representative Arvind Giri. As part of its Earth Week outreach, Trident also hosted a drawing competition for specially-abled children in Sanghera, Punjab—encouraging them to channel their creativity toward environmental themes. Across company locations, Trident employees embraced green office practices and engaged in sustainability-themed internal competitions. Trident's ongoing CSR ethos continues to reflect a seamless integration of Corporate and Individual Social Responsibility, fostering a culture of purpose-led participation at all levels. The 'Nirmal Narmada Abhiyan' is part of Trident's broader sustainability roadmap, reinforcing its dedication to long-term environmental and social impact.

Expectant mothers told about dangers of smokeless tobacco use
Expectant mothers told about dangers of smokeless tobacco use

Time of India

time28-04-2025

  • Health
  • Time of India

Expectant mothers told about dangers of smokeless tobacco use

Chandigarh: Pregnant women were told about the harmful effects of smokeless tobacco use to help them make healthier choices during pregnancy at a workshop at the Civil Hospital here. It was organised recently by the department of community medicine and School of Public Health, PGI, in collaboration with the UT administration. The workshop was led by Dr Madhu Gupta. The team conducted interactive sessions with pregnant women, highlighting the adverse consequences of SLT use during pregnancy. These include preterm birth, low birth weight, preeclampsia, miscarriage, stillbirth, developmental delays, and oral health complications. Emphasising the critical importance of maternal health, Dr Madhu stated, "The long-term well-being of the child is contingent on the well-being of the mother, thus it is imperative that the mother practice good health including total refrain from use of all forms of tobacco." The workshop also focused on providing coping strategies for tobacco cessation.

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