Latest news with #MagicMoments
Business Upturn
17-07-2025
- Entertainment
- Business Upturn
'Ishaara Samajh Le': A Musical Call for Celebrations with Magic Moments & Kriti Sanon
Magic Moments, India's No. 1 vodka brand, released its latest campaign, featuring national award-winning actor Kriti Sanon with launch of its refreshing music video 'Ishaara Samajh Le'. Business Wire India Magic Moments, India's No. 1 vodka brand, released its latest campaign, featuring national award-winning actor Kriti Sanon, with the launch of its refreshing music video 'Ishaara Samajh Le'. The film captures the effortless flow of a day where nothing is planned, yet everything aligns, led not by intention, but by instinct. Through subtle signs and shared energy, it explores how magic often shows up in the most unexpected moments. Link : Set against a vibrant, music-driven backdrop, the film follows Kriti Sanon as she moves through spontaneous, emotionally resonant scenes, from impromptu toasts to playful dance breaks. The narrative flows through gestures, rhythm, and mood. At the heart of it is the track's hook line, 'Ishaara Samajh Le' which is a reminder to be present, notice the signals, and let the moment guide you. Every beat and every word in the music video was meticulously crafted, a true labour of love, to spark joy in an instant. It's not just peppy and energetic; it is a vibrant call to celebrate life's spontaneous moments, capturing the spirit of instinctive joy we so often overlook. Developed in collaboration with VML and produced by Hogarth Films, the music video is the centrepiece of Magic Moments' 360-degree marketing campaign, starting with digital platforms and now expanding into retail, theatres, new media, and TV-on-the-go activations, soon. With this campaign, Magic Moments not only strengthens its premium, stylish positioning but also redefines what it means to Make Every Moment a Magic Moment. It reflects a cultural shift, away from curated celebrations, towards moments shaped by emotion, spontaneity, and personal connection. The film deepens the brand's intent to engage meaningfully with millennials and Gen Z, who value presence over perfection and connection over performance. 'This campaign represents a turning point in how we communicate the spirit of Magic Moments', said Abhishek Khaitan, Managing Director, Radico Khaitan Ltd. 'As the world of celebration evolves, we are seeing a shift from grand occasions to more personal, instinctive expressions of joy. Through this film, we are not just elevating the brand's style and identity, we are aligning it with a mindset that celebrates authenticity, emotion, and freedom. It is a direction that feels both relevant and true to who we are.' Speaking on the campaign, Amar Sinha, Chief Operating Officer at Radico Khaitan Ltd., stated, ' We wanted the campaign to feel like a mood, not a scripted sequence, but a visual rhythm that people can relate to. From the soundscape to the recurring line 'Ishaara Samajh Le', every element reflects how today's generation finds meaning in the everyday. Kriti brings a natural sense of ease and energy that grounds the film, making the brand's message feel fresh, emotional, and modern.' On being part of the campaign, Kriti Sanon shared, 'This campaign brings alive those unplanned sparks of joy, the moments you don't script. 'Ishaara Samajh Le' captures that beautifully, reminding us to stay open and present. Magic Moments as a brand stands for that same spirit – embracing life's surprises. It's been a joy to be part of a campaign that celebrates authenticity in every sip and scene.' Nakul Sharma & Tirtha Ghosh, Executive Creative Director & VP, VML added, 'We have aimed to create something much larger than just a film, it's a cultural cue that speaks to the way today's generation chooses to celebrate. The music video, with its catchy hook and peppy rhythm, is designed to become part of everyday life, encouraging people to recognise and embrace spontaneous moments of joy. Whether it's a casual get-together, a road trip, or simply an unplanned dance break, we wanted this track to naturally find its place in those personal, unscripted celebrations.' The campaign rollout began with a digital-first approach and is now being actively expanded into retail touchpoints, theatre screens, new-age media, and TV-on-the-go platforms, ensuring Magic Moments reaches consumers across their celebration spaces. Additionally, the music video's production and amplification involved collaboration with industry-leading partners known for delivering immersive, high-quality content experiences. Disclaimer: The above press release comes to you under an arrangement with Business Wire India. Business Upturn take no editorial responsibility for the same. Ahmedabad Plane Crash
Time of India
15-07-2025
- Entertainment
- Time of India
Kriti Sanon enjoys a musical call of celebrations in Magic Moments' new ad
Magic Moments, India's vodka brand, has released its latest campaign, featuring actor Kriti Sanon with the launch of its music video ' Ishaara Samajh Le '. The film captures the effortless flow of a day where nothing is planned, yet everything aligns, led not by intention, but by instinct. Through subtle signs and shared energy, it explores how magic often shows up in the most unexpected moments. Set against a vibrant, music-driven backdrop, the film follows Sanon as she moves through spontaneous, emotionally resonant scenes, from impromptu toasts to playful dance breaks. The narrative flows through gestures, rhythm, and mood. At the heart of it is the track's hook line, 'Ishaara Samajh Le' is a reminder to be present, notice the signals, and let the moment guide you. Every beat and every word in the music video was meticulously crafted, a true labour of love, to spark joy in an instant. It's not just peppy and energetic; it is a vibrant call to celebrate life's spontaneous moments , capturing the spirit of instinctive joy we so often overlook, the press release shared with ETBrandEquity stated. Developed in collaboration with VML and produced by Hogarth Films, the music video is the centrepiece of Magic Moments' 360-degree marketing campaign, starting with digital platforms and now expanding into retail, theatres, new media and TV-on-the-go activations, soon. With this campaign, Magic Moments not only strengthens its premium, stylish positioning but also redefines what it means to Make Every Moment a Magic Moment. It reflects a cultural shift, away from curated celebrations, towards moments shaped by emotion, spontaneity, and personal connection, it added. The film deepens the brand's intent to engage meaningfully with millennials and Gen Z , who value presence over perfection and connection over performance. 'This campaign represents a turning point in how we communicate the spirit of Magic Moments,' said Abhishek Khaitan, managing director, Radico Khaitan . 'As the world of celebration evolves, we are seeing a shift from grand occasions to more personal, instinctive expressions of joy. 'Through this film, we are not just elevating the brand's style and identity, we are aligning it with a mindset that celebrates authenticity, emotion, and freedom. It is a direction that feels both relevant and true to who we are,' Khaitan added. Amar Sinha, chief operating officer at Radico Khaitan, stated, 'From the soundscape to the recurring line 'Ishaara Samajh Le', every element reflects how today's generation finds meaning in the everyday. Kriti brings a natural sense of ease and energy that grounds the film, making the brand's message feel fresh, emotional, and modern.' Sanon shared, 'This campaign brings alive those unplanned sparks of joy, the moments you don't script. 'Ishaara Samajh Le' captures that beautifully, reminding us to stay open and present.' Nakul Sharma and Tirtha Ghosh, executive creative director and vice president, VML added, 'The music video, with its catchy hook and peppy rhythm, is designed to become part of everyday life, encouraging people to recognise and embrace spontaneous moments of joy. Whether it's a casual get-together, a road trip, or simply an unplanned dance break, we wanted this track to naturally find its place in those personal, unscripted celebrations.' Watch the video here:
Time of India
16-06-2025
- Business
- Time of India
Indian whiskies dominate global charts, claim over half of world's top 20 brands
More than half of the world's top 20 most consumed whiskey brands are Indian, as per the latest report by Drinks International. In fact, the top three whisky brands including McDowell's, Royal Stag and Imperial Blue as well as eight of the 18 fastest growing whiskey brands globally are all from India, reflecting the popularity of the brown liquid that controls nearly two-thirds of India's overall spirits' market. " Indian whisky continues to show that, while trading turbulence may exist for many of the world's markets, India operates to a different set of parameters," the report said. ET Bureau With 100 million people expected to enter the age bracket for legal alcohol consumption in India in the next five years, most global firms count the country among their top three priority markets. For Diageo and Pernod Ricard , two of the world's biggest spirits firms, India is their largest market in terms of volumes. While Diageo has 34 brands that sell more than a million cases across categories, Pernod Ricard owns 21 such brands Live Events However, local companies are not far behind with Radico Khaitan having eight millionaire brands including its top selling Magic Moments vodka and 8PM whiskey. "About 60% of all liquor sold in India are still non-premium and with over 400 million cases sold annually across categories, even a slight growth will reflect as high volume. However, we see consumers increasingly shift to low end country liquor to entry level whiskey and will still drive volumes in future," said Amar Sinha, chief operating officer at Radico Khaitan. This is despite most companies trying to shift focus completely on premium products as part of their strategy to earn higher margins instead of pushing volumes. The recently signed trade deal between the United Kingdom and India promises to lower shelf prices of Scotch in the country. Can Indian brands maintain their trajectory against stiffer competition? "India's played a great role for the company so far. But I think when you think about the fact that it is one of the largest whiskey markets, that reduction clearly is something we would want to pass on, which would stimulate volume and top line growth," Nik Jhangiani, chief financial officer of Diageo said at a conference earlier this month. Economic Times WhatsApp channel )
Yahoo
16-06-2025
- Entertainment
- Yahoo
Loxley 8-year-old surprised at OWA as ‘Magic Moments' families celebrate
FOLEY, Ala. (WKRG) — It's tradition, one day a year, Magic Moments families enjoy all that OWA has to offer free of charge. Mobile secures historic funding for affordable housing 'We have a heart for our state, our people. We just want to give back. That's what we do,' said Poarch Creek Tribal Council member Sandy Hollinger. For almost 300 family members who have been granted wishes in the past by Magic Moments, it was a day of celebration. 'This is the seventh time we have done it,' said President and CEO of Creek Enterprises, Cody Williamson. 'Hopefully, we will do it a lot more after this.' The Murphy family, from Loxley, arrived at OWA with a secret. 'We've known for a while. We haven't told her,' Emily Murphy said in a whisper. Their daughter Johanna, adopted four years ago from India, would be the latest recipient of a Magic Moment. The 8-year-old was born with a genetic disorder called sacral agenesis that requires her to use a wheelchair. That doesn't stop her. She does just about anything she wants, and she loves amusement parks. The visit to OWA was about to get even better for Johanna. Thanks to Magic Moments, the Murphy family received a 'Passport to Magic' donated by the Poarch Creek Indians. The 'Theme Park Experience' began at OWA and will continue to Disney World, SeaWorld, and Universal Orlando. 'It is a blessing to my heart to know that there are good people who want to support those families that need it,' said Murphy. 'American Idol' winner Jamal Roberts to perform in Atmore A little magic can go a long way when it comes to kids and families. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Hindustan Times
30-05-2025
- Entertainment
- Hindustan Times
Navjot Singh Sidhu says he warned Shah Rukh Khan ‘Bollywood will eat you like a sausage', recalls his savage response
Before becoming the king of romance with films like Dilwale Dulhania Le Jaayenge, Devdas, and Kuch Kuch Hota Hai, Shah Rukh Khan gained recognition through his television series, such as Fauji. In a conversation with Magic Moments YouTube Channel, Navjot Singh Sidhu recalled how he had warned SRK when he said he was going to Bollywood, and also shared the superstar's savage response. (Also Read: Shah Rukh Khan's respectful gesture during National Anthem at IPL 2025 opening ceremony wins hearts. Watch) Sidhu recalled meeting SRK in Lucknow after a match and how SRK was fanboying over him, but in return, he told him that he watched television to see him in Fauji and Circus. When Kapil Dev asked Sidhu who SRK was, he recalled replying, "He is a big star." Sidhu then remembered asking SRK about his future plans and how he warned him against working in Bollywood. "He said, Sir, I am going to Bollywood. I said, 'Teri mat maari gayi hai? (Have you lost your mind?)' I told him, 'you need parents there, you need someone who can support you. Your parents aren't there, you just told me'. He told me, 'Sidhu saab, I will manage.' I told him, 'there's cutthroat competition there. They will eat you like a sausage for breakfast'. That's the exact line I told him," Sidhu said. He then recalled SRK's response to his warning and said, "SRK said 'Sidhu saab, can I say something?' He told me, 'I don't compete with anyone. I am my own competition'. He is a very polite man. He was very polite, and he is the same even today. Abhishek Bachchan came on our show, he said, 'SRK is the only guy who is not insecure'. Only that person can not be insecure who knows that he is like the Himalaya mountain and small things couldn't affect him. He was still like this." SRK made his comeback to the big screen with Pathaan, and created a stir at the box office with the film earning over ₹1,000 crore gross. He followed this success with Jawan and Dunki. Now, the actor is currently working on his upcoming film King. Helmed by Siddharth Anand, the film also reportedly stars Suhana Khan, Deepika Padukone, Rani Mukerji, Abhishek Bachchan, Abhay Verma, Saurabh Shukla and others in key roles.
