Latest news with #Mahavat
Business Upturn
28-07-2025
- Business
- Business Upturn
Som Distilleries launches Mahavat whiskey in Delhi
By Aman Shukla Published on July 28, 2025, 12:51 IST Som Distilleries and Breweries has recently announced the expansion of its premium whiskey brand, Mahavat , into the vibrant and competitive Delhi market. Following its successful debut in Madhya Pradesh, Mahavat has officially secured all regulatory approvals and supply licenses to begin operations in the National Capital Region. The move marks a significant step forward in Som Distilleries' strategy to strengthen its presence across India. With its entry into Delhi, Mahavat is now set to captivate a wider audience of whiskey lovers in one of India's most dynamic and discerning markets. Over the coming weeks, Mahavat will be available at select bars, lounges, and liquor stores across Delhi. Known for its refined taste, bold character, and authentic Indian craftsmanship, the whiskey offers a premium choice for connoisseurs seeking a unique and elevated drinking experience. Delhi is more than just a new market—it is a gateway to greater brand visibility, consumer engagement, and sustained growth. As Som Distilleries continues to build Mahavat's reach across the country, this launch signifies both momentum and ambition in India's premium spirits industry. Ahmedabad Plane Crash Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at
Time of India
25-07-2025
- Business
- Time of India
SOM Distilleries forays into mid-premium whisky segment with Mahavat
New Delhi: SOM Group of Companies has entered the mid-premium whisky segment with the launch of Mahavat, priced in the Rs 1000–1100 range, the company said in a press release on Friday. The company, known for its presence in value and mass-market categories, is looking to tap into rising demand for premium offerings in the regular whisky category. The launch begins with select outlets in Bhopal, followed by a phased rollout across Madhya Pradesh. Expansion into Delhi NCR and other key markets is expected to follow. 'The process began with deep exploration into consumer palates across India - from seasoned whisky connoisseurs to emerging enthusiasts - uncovering preferences for richness, smoothness, and a signature finish that lingers like legacy itself,' said Deepak Arora, CEO, SOM Group of Companies. The move marks a shift in SOM's strategy as it looks to build a presence in India's expanding premium alcobev market .
