Latest news with #MaiYoussef
Zawya
05-05-2025
- Business
- Zawya
Canon Achieves EcoVadis Platinum Status
Today Canon ( announces that it has been awarded the prestigious Platinum rating for its sustainability efforts by global sustainability ratings organisation EcoVadis. This accolade places Canon in the top 1% of companies assessed globally. This is the first time Canon has achieved the Platinum level, demonstrating its dedication to sustainability and its position as a leader in the industry. The elevation to Platinum status followed a recent reassessment of its scorecard. The company's overall EcoVadis score has increased to 85% from 81%, reflecting the company's ongoing commitment to environmental, social, and ethical performance. Canon's strong performance in the EcoVadis key assessment areas, highlights its comprehensive approach to sustainability: Environment: Canon received a score of 90/100 for its environmental policy and performance, reflecting its commitment to sustainable product design and energy efficiency, and the circular economy. Labour&Human Rights: Canon received a score of 82/100 for its Labour&Human Rights performance, reflecting its commitment to fair labour practices, diversity and inclusion. Ethics: Canon received a score of 84/100 for its ethics performance, reflecting its commitment to ethical business conduct, transparency, and anti-corruption measures. Sustainable Procurement: Canon received a score of 82/100 for its sustainable procurement performance, reflecting its commitment to responsible sourcing, supplier engagement, and conflict minerals due diligence. "We are incredibly proud to receive the EcoVadis Platinum rating," said Peter Bragg, EMEA Sustainability&Government Affairs Director at Canon EMEA."This recognition validates our long-term commitment to sustainable business practices and our continuous efforts to improve our environmental and social impact. Achieving Platinum status and joining the top 1% of rated organisations will continue to drive our future focus on sustainability'. To learn more about Canon's approach to sustainability, read its annual Sustainability Report here ( Distributed by APO Group on behalf of Canon Central and North Africa (CCNA). Media enquiries, please contact: Canon Central and North Africa Mai Youssef e. APO Group - PR Agency Rania ElRafie e. About Canon Central and North Africa: Canon Central and North Africa (CCNA) ( is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon's business within the Africa region - by strengthening Canon's in-country presence and focus. CCNA also demonstrates Canon's commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market. Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa's rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa. Canon's corporate philosophy is Kyosei ( – 'living and working together for the common good'. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon's products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better. For more information: About EcoVadis: EcoVadis is a global leader in sustainability ratings, specifically designed for businesses to assess their performance in critical areas regarding environmental, social, and governance (ESG) criteria. The company provides reliable, globally recognised sustainability ratings and insights, enabling companies to reduce risk, drive improvement, and accelerate positive impact on the planet and society.
Zawya
30-04-2025
- Zawya
Bring life even closer with the new RF 75-300mm F4-5.6 telephoto zoom lens
Canon Europe ( today announces the RF 75-300mm F4-5.6, a lightweight, easy-to-use telephoto zoom lens that's ideal for users starting out in nature and sports photography with an EOS R System camera. With its amazing reach and flexible zoom range, the RF 75-300mm F4-5.6 provides creative freedom when shooting photos and video of subjects you can't physically get close to. Users can keep their distance to avoid disturbing wild animals and birds or zoom right into the action when photographing a sports event from the sidelines. The streamlined design lets users react quickly, with a large zoom ring requiring little more than a quarter of a turn to run through the entire zoom range. At 300mm it's possible to get as close as 1.5m to fill the frame with detail, making this lens a practical solution for portraits of animals and people. The long zoom and wide, seven-blade aperture ensure superb separation between a sharp subject and blurred background for a refined look. This classic entry-level, full-frame 75-300mm lens can be used on any camera equipped with Canon's advanced RF mount. Paired with an APS-C body such as the EOS R100, it delivers a more powerful 120-480mm effective reach to bring distant subjects even closer. Despite its extensive telephoto coverage, the lens weighs just 507g and is a compact 146.1mm in length when retracted. It's one of the lightest lenses in its class and ready to go anywhere, from local sport matches to remote nature reserves. The versatile range of focal lengths, affordable pricing and outstanding portability of the RF 75-300mm F4-5.6 ensure that everyone is able to extend their reach and take their passion further. Key features of the RF 75-300mm F4-5.6: • Flexible 75-300mm focal length range for full-frame EOS R System cameras, extending to 120-480mm equivalent view on APS-C models • 1.5 metre minimum focusing distance at 300mm for frame-filling detail • Compact and lightweight design: Measures just 146.1mm in length when stored and weighs approximately 507g • 7-blade circular aperture for beautiful background blur • Super Spectra coating to reduce ghosting and flare For more information about the RF 75-300mm F4-5.6, please visit: Distributed by APO Group on behalf of Canon Central and North Africa (CCNA). Media enquiries, please contact: Canon Central and North Africa Mai Youssef e. APO Group - PR Agency Rania ElRafie e. About Canon Central and North Africa: Canon Central and North Africa (CCNA) ( is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon's business within the Africa region - by strengthening Canon's in-country presence and focus. CCNA also demonstrates Canon's commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market. Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa's rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa. Canon's corporate philosophy is Kyosei ( – 'living and working together for the common good'. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon's products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better. For more information:
TECHx
04-04-2025
- Business
- TECHx
Mai Youssef: From Big Dreams to Bigger Wins
Mai Youssef: From Big Dreams to Bigger Wins Some people follow a path. Others carve their own. Mai Youssef, Communications & Corporate Marketing Director at Canon, belongs to the latter. Her journey is not only about career growth but also about challenging norms and creating opportunities for those with ambitious aspirations. Curiosity: The Fuel That Ignited a Fire Before she was a corporate powerhouse, Mai was a young girl with relentless curiosity. In a world that often tried to fit women into predefined roles, she saw infinite possibilities. Encouraged by a family that believed in her potential, she grew up knowing that limits were meant to be challenged, not obeyed. While many were content with the ordinary, she was drawn to the extraordinary—problem-solving, technology, and the power of communication. It was this mindset that set her on a trajectory toward success, long before she even realized it herself. Marketing Meets Innovation: A Perfect Collision Mai didn't just step into the corporate world; she charged into it, armed with an unshakable belief in the power of Communication to shape narratives, drive change, and create impact. Her journey took her through the fast-paced world of business strategy, branding, and technology, ultimately leading her to Canon. For her, technology was never just about hardware and software. It was about the stories it could tell, the problems it could solve, and the lives it could change. Embracing digital transformation, she helped reshape Communication from a business function into a force of influence. Breaking Barriers : She learned to speak with authority, to stand her ground, and to let her work do the talking. Slowly but surely, she became a trailblazer, not just for herself but for every woman who dared to follow. Failures? She Calls Them Power Moves Mai doesn't see failure as an end; it's simply a plot twist. Every setback, every obstacle, every unexpected detour has been fuel for reinvention. Instead of fearing failure, she has mastered the art of failing forward, turning missteps into steppingstones, challenges into lessons, and lessons into victories. Shaping the Future, One Woman at a Time True leaders don't just climb the ladder; they build one for others. One of the key initiatives is Canon's 'Women Who Empower' program, designed to equip women with the skills, mentorship, and opportunities they need to thrive. True Acceleration Requires Breaking Stereotypes 'True acceleration requires breaking stereotypes, questioning biases, and leading by example. At Canon, we champion diversity across 102 nationalities, with 63% of leadership roles at our MEA HQ held by women.' – Mai Youssef For Mai, success isn't just about personal achievements. It's about lifting others, paving the way, and ensuring that the future is more diverse, inclusive, and limitless than ever before. A Legacy of Boldness, Brilliance, and Breaking the Mold Mai Youssef's story is more than just a career trajectory; it's a movement. She embodies the belief that women don't just deserve a seat at the table; they deserve to redesign the table entirely. To women aiming for greatness, she offers this advice: 'Doubt is the only thing standing between you and success. Be bold, take risks, and never let anyone tell you what you can or cannot do. You are your greatest asset, own your power.' Her journey isn't just inspiring; it's a call to action. The world needs more women like Mai Youssef. And thanks to her, it's getting them.
Zawya
31-01-2025
- Business
- Zawya
New A3+ inkjet printer for enthusiast photographers: 10-colour pigment ink enhances the value of photo prints by realising rich colour expression and high light resistance
Today, Canon ( is releasing the imagePROGRAF PRO-310 ( a new inkjet printer for enthusiast photographers with 10-colour pigment ink for A3+ printing, which combines high photographic image quality, light-fastness and abrasion resistance. The Canon imagePROGRAF PRO-310, a new product in the large-format inkjet printer series, is a printer that meets the needs of photographers who want to print their photos beautifully and display them as works of art for a long time. By adopting the newly developed pigment ink LUCIA PRO II1, the PRO series achieves outstanding photographic image quality, such as rich colours and deep blacks, while significantly improving the light resistance and abrasion resistance of printed materials, enabling the creation of high-quality works with rich expression and long-term storage. The new LUCIA PRO II inks, which are common to the higher-end models, use a pigment that is resistant to UV rays and does not deteriorate easily. As a result, the light resistance of printed materials reaches up to 200 years2, enabling long-term, archival storage. In addition, when printing on glossy paper, the wax added to the ink smooths the surface, making the printed materials highly resistant to abrasion. It also prevents scratches during post-printing operations such as framing and transportation, improving the ease of handling printed materials. When printing on glossy paper, the transparent Chroma Optimiser ink suppresses reflected light and evens out the gloss, allowing true reproduction of the original colours of photographs regardless of lighting, viewing angle or other environmental conditions. When printing on fine art paper, matte black ink with high black density enables deep, tight blacks. It enhances light and scratch resistance, while creating expressive works that reproduce rich colours and subject textures. Styrofoam used in product packing for the previous model3 has been replaced with recyclable corrugated cardboard and pulp molds, reducing the amount of single use plastic. 1 The same pigment ink used in imagePROGRAF PRO-6600/4600/2600/1100 is used for 9 colours, excluding matte black ink. Matte black uses the same ink as imagePROGRAF GP-4000/2000. 2 When using Canon Photo Paper Pro Platinum. Predicted values calculated in accordance with the indoor light resistance test method and life evaluation criteria of the digital colour photographic print image preservation evaluation method (JEITA CP-3901B) issued by the Japan Electronics and Information Technology Industries Association (JEITA). 3 imagePROGRAF PRO-300 (released July 2020) Distributed by APO Group on behalf of Canon Central and North Africa (CCNA). Media enquiries, please contact: Canon Central and North Africa Mai Youssef e. APO Group - PR Agency Rania ElRafie e. About Canon Central and North Africa: Canon Central and North Africa (CCNA) ( is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon's business within the Africa region - by strengthening Canon's in-country presence and focus. CCNA also demonstrates Canon's commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market. Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa's rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa. Canon's corporate philosophy is Kyosei ( – 'living and working together for the common good'. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon's products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better. For more information:
