Latest news with #MainakDhar
Business Upturn
01-08-2025
- Business
- Business Upturn
McCain Foods Embarks on a Bold New Chapter in India With Refreshed Brand Identity and Vibrant Packaging
McCain Foods today announced the beginning of an exciting chapter in India, with the unveiling of its refreshed brand identity and vibrant new packaging at an event in Ahmedabad, Gujarat — a symbolic homecoming to where the company's journey in India first began. This transformation signals McCain's renewed commitment to real food, responsible sourcing, and meaningful connections – redefining how frozen food is experienced across Indian households. Business Wire India McCain Foods today announced the beginning of an exciting chapter in India, with the unveiling of its refreshed brand identity and vibrant new packaging at an event in Ahmedabad, Gujarat — a symbolic homecoming to where the company's journey in India first began. This transformation signals McCain's renewed commitment to real food, responsible sourcing, and meaningful connections – redefining how frozen food is experienced across Indian households. At this landmark event, McCain Foods India Managing Director Mainak Dhar and long-term brand ambassador Karisma Kapoor were joined by several of McCain farmers and key industry partners to unveil the brand's revitalized identity and its purpose-driven platform, 'Rooted in Real'. The presence of our growers — the people at the very heart of our business — made the celebration especially meaningful, bringing to life McCain's purpose in the most authentic way. This milestone represents far more than a visual transformation – it is a celebration of McCain's unwavering commitment to real food, responsible farming, fostering meaningful connections and a deep respect for the people and communities we serve. Honouring our growers at the launch event was a powerful reminder of the values that ground our brand and the people who make it possible. Reaffirming its commitment to bringing the finest food from its fields to family tables across India and rooted in authenticity and purpose, this refreshed brand identity highlights McCain's dedication to regenerative farming and sustainable partnerships. It also recognizes the indispensable role our farmers play in delivering high-quality food to families everywhere. 'We are proud to introduce our new visual identity that honors our heritage, embraces the future, and reaffirms the values that have always defined us — real food, real people, and real purpose,' said Mainak Dhar, Managing Director, McCain Foods India. 'This transformation is deeply rooted in our pride for the farmers who grow our ingredients, the dedicated teams who bring our products to life, and the families who welcome McCain to their tables. Our new packaging is designed to inspire trust and excitement, and the 'Rooted in Real' platform is a steadfast promise – to remain true to the quality of our ingredients, the authenticity of our flavors, and the meaningful connections we foster every day. Building on this strong foundation, we are excited to embark on the next phase of purposeful growth in India,' he added. At the center of the celebration was the unveiling of McCain's new visual identity — a bold, contemporary logo inspired by warmth, rolling hills, and the promise of sunshine, all symbolizing our farm-to-family journey. The packaging revamp brings global standards to life while staying locally relevant, with a strong focus on shelf visibility, freshness, and premium appeal. It also brings alive the everyday family moments and sharing occasions where McCain products seamlessly fit in — from weekend family time to casual get-togethers. This transformative makeover helps reposition frozen food in the minds of consumers — from cold and artificial to fresh, natural, and restaurant-quality snacks that become a catalyst for togetherness, with McCain at the heart of moments that bring people closer through real, shared experiences. Acclaimed actor and long-time McCain brand ambassador Karisma Kapoor joined the McCain family and its farmers to unveil the brand's new identity. Sharing her heartfelt connection with McCain, she remarked, 'It is truly heartwarming to be part of this milestone moment. McCain has always embodied joy, warmth, and togetherness, becoming a cherished part of snacking occasions in households across India. Over the years, I have witnessed how the brand has woven itself into the fabric of our daily lives. With this new identity and its inspiring message, McCain is adding even greater meaning to the way we enjoy food — celebrating gratitude, goodness, and exceptional taste.' The Sunshine launch also shone a spotlight on McCain's commitment to regenerative farming practices across India. By focusing on enhancing soil health, preserving biodiversity, and promoting climate-resilient agriculture, this initiative underscores McCain's vision of building a sustainable, community-focused future for food. As today's families increasingly seek food that is both convenient and trustworthy, McCain's refreshed brand identity arrives at a pivotal moment — redefining the frozen food category. With its renewed promise, McCain invites everyone to rediscover the true value of food that is not only easy to prepare, but also authentically Rooted in Real. 'As we celebrate this exciting evolution, we invite our partners, customers, and communities across India to join us on this journey. Together, we will continue to nurture meaningful connections and deliver the best that our fields have to offer,' Mr Dhar said. Disclaimer: The above press release comes to you under an arrangement with Business Wire India. Business Upturn take no editorial responsibility for the same. Ahmedabad Plane Crash
Time of India
01-08-2025
- Business
- Time of India
McCain Foods unveils its refreshed brand identity
McCain Foods has announced the beginning of a new chapter in India, with the unveiling of its refreshed brand identity and vibrant new packaging at an event in Ahmedabad, Gujarat — a symbolic homecoming to where the company's journey in India first began. This transformation signals McCain 's renewed commitment to real food, responsible sourcing, and meaningful connections – redefining how frozen food is experienced across Indian households. At this event, McCain Foods India managing director Mainak Dhar and long-term brand ambassador Karisma Kapoor were joined by several of McCain farmers and key industry partners to unveil the brand's revitalised identity and its purpose-driven platform, 'Rooted in Real'. The presence of our growers — the people at the very heart of our business — made the celebration especially meaningful, bringing to life McCain's purpose in the most authentic way. This milestone represents far more than a visual transformation – it is a celebration of McCain's unwavering commitment to real food, responsible farming, fostering meaningful connections and a deep respect for the people and communities we serve. Honouring our growers at the launch event was a powerful reminder of the values that ground our brand and the people who make it possible, the company stated in a press release. Reaffirming its commitment to bringing the finest food from its fields to family tables across India and rooted in authenticity and purpose, this refreshed brand identity highlights McCain's dedication to regenerative farming and sustainable partnerships. It also recognizes the indispensable role our farmers play in delivering high-quality food to families everywhere. 'We are proud to introduce our new visual identity that honors our heritage, embraces the future, and reaffirms the values that have always defined us — real food, real people, and real purpose,' said Dhar, managing director, McCain Foods India. 'This transformation is deeply rooted in our pride for the farmers who grow our ingredients, the dedicated teams who bring our products to life, and the families who welcome McCain to their tables. Our new packaging is designed to inspire trust and excitement, and the 'Rooted in Real' platform is a steadfast promise – to remain true to the quality of our ingredients, the authenticity of our flavors, and the meaningful connections we foster every day. Building on this strong foundation, we are excited to embark on the next phase of purposeful growth in India,' he added. At the center of the celebration was the unveiling of McCain's new visual identity — a bold, contemporary logo inspired by warmth, rolling hills, and the promise of sunshine, all symbolizing our farm-to-family journey. The packaging revamp brings global standards to life while staying locally relevant, with a strong focus on shelf visibility, freshness, and premium appeal. It also brings alive the everyday family moments and sharing occasions where McCain products seamlessly fit in — from weekend family time to casual get-togethers. This transformative makeover helps reposition frozen food in the minds of consumers — from cold and artificial to fresh, natural, and restaurant-quality snacks that become a catalyst for togetherness, with McCain at the heart of moments that bring people closer through real, shared experiences. McCain brand ambassador Kapoor joined the McCain family and its farmers to unveil the brand's new identity. Sharing her heartfelt connection with McCain, she remarked, 'It is truly heartwarming to be part of this milestone moment. McCain has always embodied joy, warmth, and togetherness, becoming a cherished part of snacking occasions in households across India. Over the years, I have witnessed how the brand has woven itself into the fabric of our daily lives. With this new identity and its inspiring message, McCain is adding even greater meaning to the way we enjoy food — celebrating gratitude, goodness and exceptional taste.' The Sunshine launch also shone a spotlight on McCain's commitment to regenerative farming practices across India. By focusing on enhancing soil health, preserving biodiversity, and promoting climate-resilient agriculture, this initiative underscores McCain's vision of building a sustainable, community-focused future for food. As today's families increasingly seek food that is both convenient and trustworthy, McCain's refreshed brand identity arrives at a pivotal moment — redefining the frozen food category. With its renewed promise, McCain invites everyone to rediscover the true value of food that is not only easy to prepare, but also authentically Rooted in Real. 'As we celebrate this exciting evolution, we invite our partners, customers, and communities across India to join us on this journey. Together, we will continue to nurture meaningful connections and deliver the best that our fields have to offer,' Dhar said.
Business Upturn
06-06-2025
- Business
- Business Upturn
McCain Foods India Launches Regenerative Agriculture Demonstration Farm in Gujarat
Sabarkantha, Gujarat, India: Marking a significant milestone in its sustainability journey, McCain Foods India today announced the launch of its first Regenerative Agriculture Demonstration Farm in Hajipur village, Himmatnagar Taluka, in the district of Sabarkantha, Gujarat. The launch coincides with World Environment Day, underscoring McCain's commitment to climate-smart agriculture and long-term resilience in farming. This initiative is part of McCain's global pledge to implement regenerative agricultural practices across 100% of its grower network by 2030. The demonstration farm aims to serve as a living showcase—bringing together innovation, local relevance, and practical implementation to support farmers in transitioning to regenerative practices. Why this farm matters: The farm will demonstrate key principles of regenerative agriculture, including: Cover cropping and crop rotation to enhance biodiversity and soil structure to enhance biodiversity and soil structure Reduced chemical usage to encourage natural ecosystem balance to encourage natural ecosystem balance Improved water use efficiency through precision practices through precision practices Soil health enhancement for long-term agricultural productivity By offering a hands-on, locally contextual model, the farm will act as a learning and innovation hub for farmers, McCain teams, agri-experts, and partners. Sabarkantha was selected as the site due to its prominence as one of McCain's key growing regions, supported by a strong base of engaged farmers and favorable agro-climatic conditions. Speaking at the launch event, Mr. Mainak Dhar, Managing Director, McCain Foods India, said: 'This Demonstration Farm reflects McCain's deep commitment to advancing regenerative agriculture in India—not just as a concept, but as a practical and scalable reality. As a company rooted in agriculture, we take pride in leading by example. Through this initiative, we aim to build conviction on the ground, enabling farmers to adopt practices that restore soil health, conserve resources, and strengthen resilience over time.' With this farm, McCain strengthens its position as a leader in sustainable agriculture in India—offering not only a proof point but a pathway for transition, collaboration, and impact. The farm will continue to evolve as a space for co-creation, experimentation, and shared learning—anchored in the belief that the future of farming must be regenerative. About McCain Foods Advertisement McCain Foods Ltd. is one of the world's largest producers of French Fries and Potato Specialties. Headquartered in Florenceville, New Brunswick, Canada, McCain has grown to become a global leader in the frozen food industry with 49 production facilities, 22000+ people and its footprints across 160 countries. McCain Foods (India) Pvt. Ltd. is a wholly owned subsidiary of McCain Foods Limited in India. Since 1998, McCain has been engaged in agriculture R&D and in development of the frozen food market in India and subcontinent countries. McCain products are used by leading fast-food chains, hotels, restaurants, catering companies and are popular for in-home consumption. For more information, please visit Submit your press release Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same.
