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Yahoo
04-03-2025
- Business
- Yahoo
Look inside this year's $217,000 gift bag for Oscars nominees
When watching the 97th Academy Awards, there was a clear divide between the A-listers and the rest of the film industry. Winners in less glamorous categories were played off relatively quickly, while Best Actor winner Adrien Brody gave a lengthy speech about his life in the film industry. Aside from the allocated speech time, there's actually another divide between the celebrities in the acting and directing categories and every other person who was nominated. Even the individuals who lost in those five categories went home with a $217,000 gift bag. The technical, foreign, short, and animated film nominees were not nearly as lucky. For more than 25 years, Distinctive Assets has distributed gift bags packed full of luxury goodies to the 20 nominated actors and 5 nominated directors. 'While our gifts may be famous for being fun and fabulous, they also serve as a means to elevate small businesses, minority-owned brands, female entrepreneurs and companies that give back,' said founder Lash Fary, in a statement. 'This year, on the heels of the historically tragic LA fires, we have found even more ways that our celebrity swag can do good in our community.' While many of this year's prizes are wellness or travel-oriented, there's also several products included in direct response to the Los Angeles wildfires. The most valuable item in the gift basket is $50,000 to spend at Maison Construction, which is offering nominees 'project management services' for rebuilding Los Angeles properties post-wildfires. 'Each celebrity gift can be redeemed for themselves or they can direct the opportunity to support fire victims,' the company said. Disaster recovery company Bright Harbor also offered nominees the opportunity to assist wildfire victims. Nominees received a one year subscription to Bright Harbors disaster relief services and an additional 10 subscriptions to give to others. 'Whether they pamper themselves or share these bountiful gifts as a care package for a friend who may have recently lost their home, we give these gifts not based on the recipients' need but out of a desire to brighten someone's day and to acknowledge a job well done,' said Fary. Click through to see some of the other luxury goods and services included in this year's gift bags. For the latest news, Facebook, Twitter and Instagram.


The Guardian
26-02-2025
- Entertainment
- The Guardian
Inside this year's Oscar goody bags: $1m of disaster relief, spliffs and a reimagined backgammon experience
On Sunday, the Oscars take place after the devastating California wildfires which killed at least 29 people, forced more than 200,000 to evacuate and destroyed more than 18,000 homes and structures last month. In light of the tragedy, Distinctive Assets, the marketing company behind the goody bag handed out to this year's acting and directing nominees at the Academy Awards, has tweaked its offerings, with key inclusions reflecting the disaster. 'While our gifts may be famous for being fun and fabulous,' said Lash Fary, Distinctive Assets's founder, 'they also serve as a means to elevate small businesses, minority-owned brands, female entrepreneurs and companies that give back. This year, on the heels of the historically tragic LA fires, we have found even more ways for our celebrity swag to do good in our community.' The highest-priced item on offer in the bags is more than $1m worth of personalised disaster recovery services from calamity management outfit Bright Harbor, which can be used by the recipient or gifted by them to someone who might be able to make better use of it. Celebrities who lost their homes in the fires include Julia Louis-Dreyfus, Joshua Jackson, Anna Faris, Ricki Lake and Cary Elwes. It is not believed any of the nominees, who include Adrien Brody, Timothée Chalamet, Demi Moore and Ralph Fiennes, were victims of the fire. There is also the offer of complimentary home renovation project management from Maison Construction, plus three different cannabis products, including a packet of pre-rolled spliffs from Dogwalkers, which aims to provide pooch-owners with an easy hit when their mutt requests an outing. Canine companions are also catered for with sustainable luxury dog wear and toss pillows from Cate Brown Studio; they can also try out Peta's custom 'Let Monkeys Swing Free!' portable hammock. Other items in the bag include the opportunity to escape on assorted holidays, including short breaks in Barcelona, the Maldives and Sri Lanka. A three-month Ancestry World Explorer membership comes with a DNA testing kit. A-listers can also choose between membership in the Hollywood chapter of the Illuminati or a private live show from mentalist Carl Christman. Along with a wealth of skincare and wellness projects comes Helight's Nasa-inspired red light sleep therapy plus ArtLipo body contouring procedures with Dr Thomas Su. Once appropriately relaxed, celebrities can enjoy Gammn's 'reimagined backgammon experience' or leaf through one of three books in the bag. The literature this year comprises a $950 'immersive multi-sensory coffee table' book about Iceland and Bryan Bishop's memoir, Shrinkage: Manhood, Marriage and the Tumor That Tried to Kill Me. Bookworms can also enjoy – perhaps with a view to future film adaptations – 'international bestselling author' Samantha Skye's new romance novel Tanner. 'My new neighbour happens to be the grumpiest billionaire in Whispers,' explains the blurb, 'but his gravelly voice and golden brown eyes make this city girl weak at the knees.' The story's plot involves the female narrator inheriting an old rural farmhouse after losing her job and fiance in close succession. She then meets her new neighbour: 'startling good looking, yet much older … as his eyes linger a little longer and his words take new meaning, even the massive age gap is not enough to stop us.' Distinctive Assets has no official association with the Academy Awards, and it is understood contributors to its bag pay a fee for inclusion.


Express Tribune
26-02-2025
- Entertainment
- Express Tribune
Inside the 2025 Oscars gift bag: A $2M luxury haul for nominees
As Hollywood's biggest stars prepare to attend the 97th Academy Awards on March 2, 2025, they won't just be competing for a golden statuette—they'll also be taking home an extravagant $2 million gift bag filled with luxury trips, high-end beauty treatments, and even plastic surgery offers. Photo: Distinctive Assets This year's Oscars swag bag stands out not just for its opulence but also for its philanthropic efforts. Due to the recent devastating wildfires in Southern California, nominees will be gifted: $1 million in disaster recovery support from Bright Harbor to help affected families. Complimentary home renovation project management from LA-based builder Maison Construction. A 50% discount on construction services for those impacted by the fires. Nominees will have plenty of options for post-Oscars relaxation, including: A four-night stay at JOALI Maldives or JOALI BEING, valued at $16,000, offering private butlers, gourmet dining, and spa retreats. A five-night luxury wellness retreat at Santani Resort in Sri Lanka, worth $6,000, featuring personalized spa treatments and holistic wellness programs. A five-star stay at the Cotton House Hotel in Barcelona, Spain, perfect for indulging in the city's renowned culinary scene and cultural experiences. Additionally, nominees will receive access to the 3D Wellness Retreat, an immersive virtual program designed to promote mindfulness, self-improvement, and stress relief. One of the most talked-about inclusions in this year's gift bag is plastic surgery offerings from ArtLipo, led by renowned cosmetic surgeon Dr. Thomas Su. The gift includes: Celebrity Arms Liposuction & Celebrity Legs Liposuction, valued at over $20,000, offering a 360-degree slimming effect with high-definition contouring. Nominees will also receive exclusive beauty treatments and skincare products, such as: A $500 Function Health membership, granting access to 100+ lab tests covering hormones, immunity, stress levels, and toxin exposure. $500 worth of Miage Skincare products, featuring the brand's RIT-5 Skin Renewal Complex. A $100 luxury toner from Danucera, providing exfoliation and hydration in one step. Ilia Beauty and L'Oréal Paris cosmetics and Vedi Beauty's long-lasting lipstick collection. A Swiss skincare gift set from INSTYTUTUM, worth $350, including anti-aging and brightening serums. To complement their red carpet-ready looks, nominees will also receive: A $300 Nomatic backpack, designed with 22 compartments and water-resistant materials. A $200 Sattaché Classic Bag, an eco-friendly and hygienic luxury shoe bag. A custom jewelry experience from OMGIGI, valued at $500, allowing stars to design their own exclusive pieces. The 'L.A. Strong' Stretchy Bracelet, created specifically for this year's gift bag to honor wildfire victims. In addition to beauty and travel perks, nominees will receive: Beboe luxury cannabis products, known as the 'Hermès of marijuana.' Dogwalkers cannabis pre-rolls, ideal for relaxation. Frontera Chilean wine, one of the best-selling wine brands in the U.S. A luxury tea box set from Brook37 The Atelier. $100 gift cards and exclusive merch from Alamo Drafthouse Cinema. A $250 Blanc Par Rouge maple-infused gourmet gift set. Cate Brown Studio's designer dog wear and handcrafted throw pillows, worth $500 each. Despite controversies surrounding some Oscar nominees—such as Best Actress contender Karla Sofía Gascón—event organizers have confirmed that all nominees, regardless of recent headlines, will be offered the gift bag. The Oscars 2025 will take place on Sunday, March 2, hosted by Conan O'Brien. While only a few will take home an Academy Award, every nominee will leave with a swag bag valued at more than most people's yearly salary—a luxurious consolation prize by any measure.