Latest news with #MaisonSafqa
Gulf Business
22-07-2025
- Business
- Gulf Business
Saudi's new online shopping platform is here: What to expect?
Image credit: Supplied Maison Safqa, a members-only private sales platform, has officially launched in Saudi Arabia, providing a curated online destination for luxury fashion and lifestyle at exclusive prices. Designed specifically for the modern Saudi shopper, the platform combines international prestige with regional creativity, debuting with well-known global brands and planning to gradually showcase emerging Saudi designers. Read- The platform redefines access to luxury style by offering time-limited private sales that allow members to shop premium fashion, lifestyle, and beauty products with a sense of exclusivity and excitement. Each brand appears on the platform for a limited period, creating urgency and freshness with every drop—from coveted high-end labels to rising global designers. 'Maison Safqa was built on the idea that each brand deserves a dedicated off-price sales channel to maximize its performance and reach without compromising the equity and name they have built,' said Co-founder and CEO Léa Mehaweg. 'For our customers, we wanted to create a space where they could shop premium and luxury brands with insider prices, without sacrificing experience or taste.' Luxury brands often face challenges with fast-moving fashion cycles leaving excess inventory. Maison Safqa turns this into an advantage by providing a private, members-only platform where brands can discreetly reintroduce past collections. This strategy protects brand prestige, preserves value, and keeps luxury on its own terms. Now live in Saudi Arabia, Maison Safqa offers a fresh approach to fashion, luxury, and digital exclusivity for discerning shoppers.
Arab News
25-05-2025
- Business
- Arab News
Maison Safqa's private-sale model brings insider access, curated drops to Saudi Arabia's luxury e-commerce scene
DUBAI: The e-commerce space in Saudi is thriving — every so often, the market sees a new entrant, whether in fashion, beauty or lifestyle. For the latest updates, follow us on Instagram @ Its newest player is Maison Safqa, a private-sale platform offering premium-to-luxury brands at special prices — but only for a limited time. Co-founded by Lea Mehweg, who serves as CEO, her sister Georgia, and former colleague Estelle Nasr, the concept draws inspiration from France, where private sales have long offered brands a discreet way to offload past-season inventory without diluting their image. 'It's a private-sale platform where we offer premium to luxury brands at discounted prices,' said Mehweg. 'The whole concept is to support the brand, take their collections — even from previous seasons — and put them in a very elevated and premium shopping environment.' A post shared by Maison Safqa (@maisonsafqa) Maison Safqa's approach differs from traditional outlet platforms. Rather than overwhelming users with thousands of items, the site hosts limited-time 'drops' that spotlight specific categories or designers — from accessories and ready-to-wear, to upcoming plans in homeware, beauty, and lifestyle services like staycations and wellness. 'It's not like a year-round outlet with hundreds of items spread across endless pages where you eventually get lost,' Mehweg said. 'On Maison Safqa, we drop new brands every week — or even every few days — and each one stays on the platform for a limited time.' Access to these exclusive drops is available to registered members only, reinforcing the platform's sense of community and curated exclusivity. While membership is currently free, a premium tier with added benefits, such as early access and free shipping, is in the works. A post shared by Maison Safqa (@maisonsafqa) Saudi Arabia was a natural choice for the full launch of the new platform. 'The fashion and luxury industry is booming here. More brands are entering the market, which naturally leads to excess stock, and that's where we come in. We want to be the first to offer a structured private-sale platform that supports brands while delivering real value to customers,' Mehweg said. Unlike the saturated off-price market in Dubai, Mehweg sees untapped potential in Saudi Arabia, especially in the premium and luxury segment. Having grown up in France, Mehweg recalls rarely buying items at full price, knowing they would soon appear on curated private-sale platforms. That same smart, style-savvy mindset is what Maison Safqa aims to tap into. A post shared by Maison Safqa (@maisonsafqa) Another key USP is local relevance. It is rare to see regional designers featured on off-price platforms, but Maison Safqa is committed to championing homegrown talent. Alongside global names like Coach and Victoria Beckham, the platform also features Saudi and regional designers. 'Most off-price players are based outside the GCC and rarely include local talent,' said Mehweg. 'For us, cultural resonance matters.' Though first tested in Dubai, Maison Safqa is now fully operational in Saudi Arabia, with plans to expand across the GCC in the coming months. As the platform grows, its goal is clear: To redefine the off-price experience in the region by blending premium access, local relevance and a curated lens for the modern Middle Eastern shopper.
