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Amazon says 130 million U.S. customers are watching Prime Video with ads
Amazon says 130 million U.S. customers are watching Prime Video with ads

Yahoo

time13-05-2025

  • Business
  • Yahoo

Amazon says 130 million U.S. customers are watching Prime Video with ads

Amazon on Monday said its Prime Video streaming service with ads reaches more than 130 million U.S. customers monthly on average, an increase of 15 million people from 2024. Prime Video began offering an ad-supported version of its streaming service last year. It gave Prime subscribers the option to pay an additional $2.99 a month if they wanted to continue to see movies and shows on its streaming service without commercials. Amazon will make a presentation later on Monday in New York as part of the "upfronts," the TV industry's annual advertiser schmooze fest. The company said it believes it is "uniquely positioned to connect content to customers," adding that an average of 88% of Prime Video viewers in the U.S. shop on Amazon. Read more: It's not 'TV Week' anymore as streamers dominate the advertising upfronts Prime Video has shows including coming-of-age series "The Summer I Turned Pretty," fantasy series "The Lord of the Rings: The Rings of Power," comic book series "The Boys" and the popular "Reacher." Prime Video also has shows like fashion reality show "Making the Cut," where customers can buy clothing seen on the show on Amazon. On Monday Prime Video said it will continue to stream the Academy of Country Music Awards for the next three years. Amazon said some of its new ad formats include artificial intelligence-generated ad messaging, where AI is used to analyze what a customer is viewing and surfaces relevant ads when they pause a program. 'Our ad formats are proven to drive measurable action on and off Amazon,' said Alan Moss, vice president of global ads sales for Amazon Ads, in a statement. Amazon's entertainment operations recently underwent a major shakeup, with Amazon MGM Studios head Jen Salke exiting with a producing deal. She is not being replaced. Read more: Amazon is primed to change the fashion industry with 'Making the Cut' In recent years, many streamers who used to offer programming ad-free started to sell cheaper subscription plans with commercials in order to generate more revenue. In 2022, Netflix introduced an ad-supported subscription plan. Investors have put more pressure on streamers to increase their profits, causing them to look for other ways to make money, including cracking down on password sharing. Sign up for our Wide Shot newsletter to get the latest entertainment business news, analysis and insights. This story originally appeared in Los Angeles Times. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Project Runway: Christian Siriano to Serve as Mentor in Tim Gunn's Absence — Who Else Is Returning?
Project Runway: Christian Siriano to Serve as Mentor in Tim Gunn's Absence — Who Else Is Returning?

Yahoo

time24-03-2025

  • Entertainment
  • Yahoo

Project Runway: Christian Siriano to Serve as Mentor in Tim Gunn's Absence — Who Else Is Returning?

A couple of familiar faces are joining Heidi Klum when Project Runway returns this summer for Season 21. Christian Siriano and Nina Garcia are both returning to the franchise, alongside new judge and fashion trendsetter Law Roach, Disney announced Monday. Siriano (who was the winner of the show's fourth season) originally replaced Tim Gunn as the designers' mentor in 2018 after Klum and Gunn both departed for Prime Video's Making the Cut. Garcia, who is the editor in chief of the U.S. edition of ELLE, has been a judge on series since it launched in 2004. More from TVLine Grosse Pointe Garden Society Stages HTGAWM Reunion, Casting Jack Falahee Opposite Aja Naomi King The Conners Adds Jane Lynch in Pivotal Final Season Role - Watch Exclusive Guest Stars Promo Prison Break Reboot: Two Mayans MC Vets Among Latest Pilot Castings Newcomer and celebrity stylist Roach is best known for working with clients such as Zendaya, Céline Dion and Anya Taylor-Joy. He served as a judge for Seasons 23-24 of America's Next Top Model, before guest-judging on Project Runway in Season 20. Roach also serves as a rotating judge on RuPaul's Drag Race. The new season of Project Runway — which was first announced in October — begins production Monday, and will air on Freeform weekly this summer. Episodes will then be made available for streaming on Disney+ and Hulu shortly after. Additional special guest judges will be announced at a later time. Although Klum is back as host, her cohort Gunn will not be back. Gunn says Klum reached out to him to see if he was interested in joining her, and he was: 'Of course, there's not a moment of hesitation in me.' But months went by, and he didn't receive a contract offer when Klum did, so Gunn called his agent. 'He contacted the executive producers of this new show, and they said, 'We don't want him,'' Gunn recalls. 'So I wasn't asked back.' The producers did offer Gunn to make a cameo, but he turned that down: 'As Heidi would say, you're either in or you're out. And I'm out.' Will you be watching 's return? Let us know in the comments. Best of TVLine Stars Who Almost Played Other TV Roles — on Grey's Anatomy, NCIS, Lost, Gilmore Girls, Friends and Other Shows TV Stars Almost Cast in Other Roles Fall TV Preview: Who's In? Who's Out? Your Guide to Every Casting Move!

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