Latest news with #Malbon
Hypebeast
2 days ago
- Business
- Hypebeast
The Gap x Malbon Invitational Showed Where Golf Is Going
We were on the ground for the first-everMalbonxGapInvitational, held at Plainfield Country Club in New Jersey—a private Donald Ross design with serious pedigree, including multiplePGA TOURstops and, more recently, a major USGA event. Malbon has a proven formula when it comes to experiential golf, but this outing had a different flavor. Gap's fingerprints were all over it. The branding struck a refined balance: understated but intentional. A custom banner hung beneath the Plainfield CC entrance sign, a move rarely seen at clubs this traditional. Custom tee markers, co-branded flags and drinkware brought the identity to life without overpowering the setting. It wasn't the most produced event we've seen from Malbon, but every detail felt considered. Gap and Malbon used the occasion to preview their new limited-edition capsule, a 33-piece collection designed to celebrate timeless style across generations. Unlike other Malbon collabs, this one was manufactured by Gap. And the pieces blended the heritage brand's vintage sensibilities with modern fits: washed-out plaids, rugby stripes, faded knits and a clever 'PAR' logo rendered in Gap's iconic serif font. But through it all, the slouchy silhouettes and dropped shoulders still made it unmistakably Malbon. The crowd reflected that same mix of heritage and contemporary edge. Golf culture tastemakers likeNikki Bladesstood alongside names better known in the wider fashion and media conversation—Jimmy fromThrowing Fits,Mark Boutilier, Davis Burleson fromWhatspoppin. Celebrity athletes likeMichael StrahanandCC Sabathiawere also in the mix, underscoring how far the game's cultural reach has stretched. The campaign itself features Swedish proJesper Parnevik—long considered a fashion disruptor—alongside his children Peg and Phoenix, echoing the multi-generational narrative woven through the collection. For Gap and Malbon, the invitational wasn't just a product launch. It was a statement about the future of golf style and who gets to shape it. The collection itself launches on Friday, 12PM ET viaMalbonandGap.
Fashion Network
2 days ago
- Business
- Fashion Network
Gap and Malbon Golf launch capsule collection
Gap is teaming up with golf lifestyle brand Malbon Golf for a limited-edition collection and campaign. Set to launch on Friday, the collaboration merges Malbon's signature golf aesthetic with Gap's prep-inspired essentials, resulting in a 33-piece collection for men and women. The versatile lineup features fleece, knits, polos, vests, jackets, and accessories, characterized by a custom PAR logo — a game-inspired play on the iconic Gap arch logo — as well as classic stripes, plaid, and herringbone accents. Prices range from $18 to $138. 'Malbon has fostered a vibrant culture around the game of golf, allowing us to engage a new customer and bring together our two communities in a fresh way,' said Mark Breitbard, president and CEO, Gap brand. 'Our collaboration with Malbon represents the unique intersection of fashion, sports, and culture, offering a new opportunity for self –expression, on or off the golf course, through the lens of beloved Gap icons.' The collection launches with a campaign, titled Generation Golf and shot by Duncan Wolfe, capturing the evolving face of the sport through a family lens, with five-time PGA Tour winner Jesper Parnevik and his children Peg and Phoenix. As part of the campaign, Jesper wears the Linen-Cotton Bomber Jacket with matching Pleated Baggy Shorts, Utility Vest with Pleated Baggy Pants, and French Terry Logo Hoodie. Peg wears standout pieces like the Cropped Polo Sweater, Linen-Cotton Plaid Pleated Mini Skort, and Cable-Knit Sweater, while Phoenix sports the Logo Striped Polo Shirt, Polo Sweater, and Logo Graphic T-Shirt. 'We grew up with Gap, so the opportunity to collaborate and bridge golf culture with Gap's heritage is incredibly exciting," added Malbon founders Erica and Stephen Malbon.
Fashion Network
3 days ago
- Entertainment
- Fashion Network
Gap and Malbon Golf launch capsule collection
Gap is teaming up with golf lifestyle brand Malbon Golf for a limited-edition collection and campaign. Set to launch on Friday, the collaboration merges Malbon's signature golf aesthetic with Gap's prep-inspired essentials, resulting in a 33-piece collection for men and women. The versatile lineup features fleece, knits, polos, vests, jackets, and accessories, characterized by a custom PAR logo — a game-inspired play on the iconic Gap arch logo — as well as classic stripes, plaid, and herringbone accents. Prices range from $18 to $138. 'Malbon has fostered a vibrant culture around the game of golf, allowing us to engage a new customer and bring together our two communities in a fresh way,' said Mark Breitbard, president and CEO, Gap brand. 'Our collaboration with Malbon represents the unique intersection of fashion, sports, and culture, offering a new opportunity for self –expression, on or off the golf course, through the lens of beloved Gap icons.' The collection launches with a campaign, titled Generation Golf and shot by Duncan Wolfe, capturing the evolving face of the sport through a family lens, with five-time PGA Tour winner Jesper Parnevik and his children Peg and Phoenix. As part of the campaign, Jesper wears the Linen-Cotton Bomber Jacket with matching Pleated Baggy Shorts, Utility Vest with Pleated Baggy Pants, and French Terry Logo Hoodie. Peg wears standout pieces like the Cropped Polo Sweater, Linen-Cotton Plaid Pleated Mini Skort, and Cable-Knit Sweater, while Phoenix sports the Logo Striped Polo Shirt, Polo Sweater, and Logo Graphic T-Shirt. 'We grew up with Gap, so the opportunity to collaborate and bridge golf culture with Gap's heritage is incredibly exciting," added Malbon founders Erica and Stephen Malbon. "Gap defines what an American brand can look like — it's where fashion and functionality collide — so we are thrilled that each and every piece reflects, authentically, the DNA of both brands."
Fashion Network
3 days ago
- Entertainment
- Fashion Network
Gap and Malbon Golf launch capsule collection
Gap is teaming up with golf lifestyle brand Malbon Golf for a limited-edition collection and campaign. Set to launch on Friday, the collaboration merges Malbon's signature golf aesthetic with Gap's prep-inspired essentials, resulting in a 33-piece collection for men and women. The versatile lineup features fleece, knits, polos, vests, jackets, and accessories, characterized by a custom PAR logo — a game-inspired play on the iconic Gap arch logo — as well as classic stripes, plaid, and herringbone accents. Prices range from $18 to $138. 'Malbon has fostered a vibrant culture around the game of golf, allowing us to engage a new customer and bring together our two communities in a fresh way,' said Mark Breitbard, president and CEO, Gap brand. 'Our collaboration with Malbon represents the unique intersection of fashion, sports, and culture, offering a new opportunity for self –expression, on or off the golf course, through the lens of beloved Gap icons.' The collection launches with a campaign, titled Generation Golf and shot by Duncan Wolfe, capturing the evolving face of the sport through a family lens, with five-time PGA Tour winner Jesper Parnevik and his children Peg and Phoenix. As part of the campaign, Jesper wears the Linen-Cotton Bomber Jacket with matching Pleated Baggy Shorts, Utility Vest with Pleated Baggy Pants, and French Terry Logo Hoodie. Peg wears standout pieces like the Cropped Polo Sweater, Linen-Cotton Plaid Pleated Mini Skort, and Cable-Knit Sweater, while Phoenix sports the Logo Striped Polo Shirt, Polo Sweater, and Logo Graphic T-Shirt. 'We grew up with Gap, so the opportunity to collaborate and bridge golf culture with Gap's heritage is incredibly exciting," added Malbon founders Erica and Stephen Malbon.
Fashion Network
3 days ago
- Entertainment
- Fashion Network
Gap and Malbon Golf launch capsule collection
Gap is teaming up with golf lifestyle brand Malbon Golf for a limited-edition collection and campaign. Set to launch on Friday, the collaboration merges Malbon's signature golf aesthetic with Gap's prep-inspired essentials, resulting in a 33-piece collection for men and women. The versatile lineup features fleece, knits, polos, vests, jackets, and accessories, characterized by a custom PAR logo — a game-inspired play on the iconic Gap arch logo — as well as classic stripes, plaid, and herringbone accents. Prices range from $18 to $138. 'Malbon has fostered a vibrant culture around the game of golf, allowing us to engage a new customer and bring together our two communities in a fresh way,' said Mark Breitbard, president and CEO, Gap brand. 'Our collaboration with Malbon represents the unique intersection of fashion, sports, and culture, offering a new opportunity for self –expression, on or off the golf course, through the lens of beloved Gap icons.' The collection launches with a campaign, titled Generation Golf and shot by Duncan Wolfe, capturing the evolving face of the sport through a family lens, with five-time PGA Tour winner Jesper Parnevik and his children Peg and Phoenix. As part of the campaign, Jesper wears the Linen-Cotton Bomber Jacket with matching Pleated Baggy Shorts, Utility Vest with Pleated Baggy Pants, and French Terry Logo Hoodie. Peg wears standout pieces like the Cropped Polo Sweater, Linen-Cotton Plaid Pleated Mini Skort, and Cable-Knit Sweater, while Phoenix sports the Logo Striped Polo Shirt, Polo Sweater, and Logo Graphic T-Shirt. 'We grew up with Gap, so the opportunity to collaborate and bridge golf culture with Gap's heritage is incredibly exciting," added Malbon founders Erica and Stephen Malbon. "Gap defines what an American brand can look like — it's where fashion and functionality collide — so we are thrilled that each and every piece reflects, authentically, the DNA of both brands."
