Latest news with #MallowsBeauty
The Irish Sun
2 days ago
- Business
- The Irish Sun
Luxury £34 beauty buy that gives you glass skin & mattifies your T-zone is scanning at tills for just £7.99
SHOPPERS are racing to get their hands on this £34 luxury beauty buy that's scanning for just £7.99. The face mask has been hailed as the ultimate cure to a greasy T-zone, while leaving skin feeling smooth and glassy. Advertisement 1 Elemis Superfood Purity Face Mask is scanning for £7.99 Credit: Home Bargains The Elemis Superfood Purity Face Mask promises to mattify complexions in just 10 minutes and can be copped online at Home Bargains. But for just £7.99 - down from £34 - shoppers better be quick, as the "smoothie-inspired" skincare product is flying off shelves. Packed with Brazilian purple clay and an Omega-rich blend it promises to help "purify" and "balance" the skin. It's also filled with a sugar-derived prebiotic to help Advertisement Read more on Fab FLYING OFF SHELVES Elated consumers have called the mask "amazing" and "brilliant", with one happy customer saying it's left her feeling like a million dollars. One shopper said: "It's my first time using this mask it has a lovely smell to it and the texture is creamy with little bits of berry in. "A little goes a long way. I have sensitive oily skin and it doesn't irritate my skin. "It made my feel very soft and mattified and doesn't overly dry the skin out which I find that other clay face masks dry my skin too much. Would definitely buy again and recommend." Advertisement Most read in Fabulous Exclusive While another added: "This face mask is amazing! Smells fab, goes on and dries lovely and then leaves your skin feeling a million dollars! So soft and hydrated." A third said: "Brilliant deep cleaning for your skin without drying out my dry skin". Shoppers run to Primark for £6 home staple that's giving Barbie Dream House BEAUTY BARGAINS This isn't the first time Home Bargains has cut the price of luxury products. Earlier this month, TikTok user Dani, from the account Emilia and Dani's Diary, shared her joy after stumbling across a shelf full of viral goodies at a fraction of their original price. Advertisement The bargain retailer was spotted selling Mallows Beauty products. The TikToker said: 'I've been wanting to try this brand for ages, so I'm so happy I've found it here." Mallows Beauty, the self-love promoting, vegan skincare brand is usually stocked in the likes of Boots, Superdrug and Urban Outfitters. But Dani spotted the pastel-packaged products in Home Bargains for as little as £2.99. Advertisement Among the steals were Mallows Beauty's Body Butter, priced at £3.99 instead of the recommended retail price (RRP) of £20.95 – that's more than 80 per cent off. Also on the shelf was the Watermelon Body Scrub for £3.99, down from £19.95. HOW TO GRAB A BARGAIN Shopping expert Tom Church, co-founder of the website, said you'll find the best offers at the front of your local branch. He said: "Unlike shops such as TK Maxx, Home Bargains doesn't keep their reduced items at the back of the shop. Advertisement "Make sure you scan all the shelves as soon as you enter so you don't miss the best bargains by assuming discounted items are tucked away at the back of the shop." It's not just about keeping your eyes peeled at the front of the store, make sure you turn your eyes downwards when you're walking around as well. Tom said often shops put their best value items on the shelf closest to the floor, and Home Bargains is no different. He added: "That way you're more likely to miss them and buy the more expensive option that's at eye level. Advertisement "Often the best deals will be by the door to lure you in."
Scottish Sun
2 days ago
- Health
- Scottish Sun
Luxury £34 beauty buy that gives you glass skin & mattifies your T-zone is scanning at tills for just £7.99
Plus, an expert reveals how to get your hands on the best bargains SKIN WIN Luxury £34 beauty buy that gives you glass skin & mattifies your T-zone is scanning at tills for just £7.99 Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) SHOPPERS are racing to get their hands on this £34 luxury beauty buy that's scanning for just £7.99. The face mask has been hailed as the ultimate cure to a greasy T-zone, while leaving skin feeling smooth and glassy. Sign up for Scottish Sun newsletter Sign up 1 Elemis Superfood Purity Face Mask is scanning for £7.99 Credit: Home Bargains The Elemis Superfood Purity Face Mask promises to mattify complexions in just 10 minutes and can be copped online at Home Bargains. But for just £7.99 - down from £34 - shoppers better be quick, as the "smoothie-inspired" skincare product is flying off shelves. Packed with Brazilian purple clay and an Omega-rich blend it promises to help "purify" and "balance" the skin. It's also filled with a sugar-derived prebiotic to help promote healthy looking skin. FLYING OFF SHELVES Elated consumers have called the mask "amazing" and "brilliant", with one happy customer saying it's left her feeling like a million dollars. One shopper said: "It's my first time using this mask it has a lovely smell to it and the texture is creamy with little bits of berry in. "A little goes a long way. I have sensitive oily skin and it doesn't irritate my skin. "It made my feel very soft and mattified and doesn't overly dry the skin out which I find that other clay face masks dry my skin too much. Would definitely buy again and recommend." While another added: "This face mask is amazing! Smells fab, goes on and dries lovely and then leaves your skin feeling a million dollars! So soft and hydrated." A third said: "Brilliant deep cleaning for your skin without drying out my dry skin". Shoppers run to Primark for £6 home staple that's giving Barbie Dream House BEAUTY BARGAINS This isn't the first time Home Bargains has cut the price of luxury products. Earlier this month, TikTok user Dani, from the account Emilia and Dani's Diary, shared her joy after stumbling across a shelf full of viral goodies at a fraction of their original price. The bargain retailer was spotted selling Mallows Beauty products. The TikToker said: 'I've been wanting to try this brand for ages, so I'm so happy I've found it here." Mallows Beauty, the self-love promoting, vegan skincare brand is usually stocked in the likes of Boots, Superdrug and Urban Outfitters. But Dani spotted the pastel-packaged products in Home Bargains for as little as £2.99. Among the steals were Mallows Beauty's Body Butter, priced at £3.99 instead of the recommended retail price (RRP) of £20.95 – that's more than 80 per cent off. Also on the shelf was the Watermelon Body Scrub for £3.99, down from £19.95. HOW TO GRAB A BARGAIN Shopping expert Tom Church, co-founder of the website, said you'll find the best offers at the front of your local branch. He said: "Unlike shops such as TK Maxx, Home Bargains doesn't keep their reduced items at the back of the shop. "Make sure you scan all the shelves as soon as you enter so you don't miss the best bargains by assuming discounted items are tucked away at the back of the shop." It's not just about keeping your eyes peeled at the front of the store, make sure you turn your eyes downwards when you're walking around as well. Tom said often shops put their best value items on the shelf closest to the floor, and Home Bargains is no different. He added: "That way you're more likely to miss them and buy the more expensive option that's at eye level. "Often the best deals will be by the door to lure you in."
Wales Online
12-07-2025
- Business
- Wales Online
I dropped out of university – my business turns over £6m a year
I dropped out of university – my business turns over £6m a year 'I make more in one hour on TikTok Shop than during a day in my physical store' Laura Mallows started off as a history student but now she is the founder of a multi-million-pound company (Image: Matthew Horwood ) Before her skincare brand became a TikTok sensation and hit the shelves of Boots and Superdrug Laura Mallows was just a girl from Cowbridge trying to figure out what to do with her life. "I was a fashion girly – I have done so many pivots in my life," Laura laughs, reflecting on her unconventional path. It is a winding journey that took her from a university dropout to founder of Mallows Beauty – one of the UK's fastest-growing self-care brands. If you've spent any time scrolling TikTok in the past couple of years chances are you've come across Mallows Beauty. Now turning over millions Mallows is instantly recognisable with its playful packaging, intriguing product names, and unapologetic commitment to self-love with its various body products. Yet behind the bright aesthetic is a story far from the glitz and glamour of a thriving entrepreneur but of self-doubt and starting over more than once. The Welsh entrepreneur has seen rapid expansion with her brand which has gone from her kitchen table to the shelves of Boots (Image: Mallows Beauty ) Speaking to WalesOnline from her bubble-gum pink office Laura claims she very nearly went down a different route. "When I was in school I was really good at history," she recalls. "My school encouraged me to go to Oxbridge to do it but I actually ended up picking Southampton because the nightlife was better." Article continues below However Laura quickly came to the realisation that this wasn't what she wanted to do with her life. "Three months into my history degree I was like: 'I don't like this'. I was falling asleep in my lectures. "There was a boy in my class and I told him: 'I'm going to have to copy your notes'. He just said: 'You're not listening in your lectures – you're snoring. This is bad – you need to stop.' "After that I just decided to drop out. I rang my mum and dad and was like: 'I'm not enjoying it.' They asked me what I wanted to do and I said: 'Fashion. I love fashion.'" Laura then switched to a fashion design degree and finally felt like she had found her place. After university she went on to land a job in London's Dune branch buying handbags and accessories. During this time, though, Laura was battling some internal demons. "I have always struggled with my body image," Laura admits. "From a young age I always wanted to be perfect. I struggled with eating disorders, yo-yo'ed in weight and was always trying to fix myself." Not long after her big city move she developed a case of acne, which only served to enhance her self-doubt. Read the biggest stories in Wales first by signing up to our daily newsletter here . "Every single product that I bought didn't work and every single counter I went to sold this dream," Laura says. "I just kept looking to these models and campaigns and thinking: 'Why don't I look like them? Why is my skin so bad? Why do I have such big pores?' I have suffered with anxiety for most of my life and had no idea why I felt the way I felt or what it even was." Her mental health hit a breaking point prompting Laura to have a complete breakdown. "It was really difficult but I came to realise that that wasn't real. That the girls in the pictures didn't actually look like that – they were airbrushed and filtered." The realisation sparked a question: what if there was a brand that embraced perfect imperfections? Laura says: "I started to think about how cool would it be if there was a brand that was showing spots and showing what real skin looked like – cellulite and stretch marks – so that people could look at their own stretch marks and breathe a sigh of relief." Laura wanted to make a brand everyone could see themselves in This thought stuck with her when she decided to move back to Wales. Laura briefly took on a job as a skincare buyer in Port Talbot. This lasted for just 20 days before she decided to quit with the dream of a genuine self-loving product still very much at the forefront of her mind. "There were so many influencers at the time doing that body-positive self-love thing but there was no brand doing it," she says. "That's when I decided I'd be the one to start it." Armed with little more than a homemade scrub recipe and her parents' credit card she started Mallows Beauty at her kitchen table in her former Llantrisant home. "Very naively might I add," she admits. In August 2020 she released her first product, a pineapple mask, and quickly orders started rolling in from big names like Skinny Dip and Harrods. Mallows can now be found across major retailers across the UK (Image: Mallows Beauty ) As the brand expanded Laura introduced a wider range of products including body butter, scrubs, and shaving butters sold both through her Cardiff flagship store and online via TikTok. A major turning point came in 2023 when Mallows Beauty won Superdrug's Marketplace of the Year award. "I remember it was at the top of the Gherkin. Around that time our TikTok Shop just boomed. At first it was steady but when affiliates really started working, and with the ads function, everything just exploded." Sales leapt from £50,000 a month to around £300,000. "Suddenly we were in 700 Superdrug stores. It just felt like we were going viral, viral, viral non-stop. It felt like magic. That was kind of my year I suppose." Mallows gained a cult following since going viral on TikTok with its brightly-packaged pink products (Image: Mallows Beauty ) When she realised she was making more in one hour on TikTok Shop than in a full day at her Cardiff store she shifted her entire strategy and closed the physical location to focus solely on her digital audience. It was a risk but it paid off. Five years later, at 33 years old, Laura has built a multi-million-pound brand with a fiercely loyal following. On Black Friday in 2024 alone she made £450,000. In the past two years Mallows Beauty has turned over about £6m (including VAT) and is now stocked at major retailers like Boots and Superdrug with a launch set for Morrisons in two weeks time. Online, though, remains a boom trade. "It has connected me with people from all over the UK and I'm expanding," says Laura. "I'm so lucky to have built such a supportive community online." To meet soaring demand the company initially employed 22 people but Laura has since streamlined the workforce to 15. "It was a lot to manage and there was crossover in roles," she explains. "Now it feels right. We're smaller, tighter – a real family. Everyone here cares about the brand. At some point they've all struggled with body image or mental health. They believe in me and the journey, which is beautiful." That shared passion has helped the team develop and launch a wide range of successful products – all rooted in Laura's personal experiences and instincts. "I just do what feels right to me," she says. "For example I wanted to make our pineapple facemasks because I wanted my skin to be glowing to help my blemishes and my scarring at the time. I was obsessed with pineapple enzymes – vitamin C, vitamin A." The Cardiff-based beauty brand has become well known for its quirky packaging and eclectic fragrances (Image: Mallows Beauty ) Her curiosity extended beyond the UK market too. "I saw shaving butters trending in the US and I thought: 'That's a really cool product – can I make it?' The US made them brightly coloured and smell incredible so it really aligned with our brand. So we made them but when I was using it I was using other branded razors so then I thought: 'We need our own.'" The result? A sell-out product. "I think we sold a razor every minute until we sold out of 10,000 units. It was nuts," says Laura. Today the brand has evolved to include everything from hair removal products to accessories like their increasingly popular makeup bags. And it's not just Laura leading the change – Mallows' customers have become co-creators in the brand's development. "Our shave butters are now customer-led," Laura says. "We ask our followers what fragrance they'd like to have next – what sort of product that they would like to see. This year everyone was obsessed with vanilla and they loved ice cream so things like ice cream flavours and banana splits became a priority." Some of the most successful ideas have come from Mallows' community. "Pool Side did incredibly well... I never expected it to do as well as it did. Same with banana, I didn't really think much of it but now I have all banana-fragranced products in my bathroom. We make sure to ask on our Tiktok Lives and make sure we take notes." The brand has taught Laura a lot about 'self-love' and body positivity, which she hopes to share with customers (Image: Mallows Beauty ) Social media, especially TikTok, has been instrumental in building that connection – not just for marketing but for cultivating a brand that feels real. "TikTok and Mallows go hand in hand – it kind of feels like if there wasn't a TikTok there wouldn't be a Mallows. "The massive spikes of success on TikTok come from showing the ins and outs of running the business – the good days and the bad days," she says. The tough days are all a part of the journey, which is what Laura wishes she could tell her younger self. "I'd love to go back and hold my own hand or give myself a hug. Tell myself that it's going to be okay. That I should enjoy the good moments more. "Managing a team, worrying about profits, keeping the lights on... I was always so terrified. I don't think I fully enjoyed the magical moments. That's the advice I'd give myself now: enjoy the journey a bit more. Really soak in the highs." In light of this Laura has clear advice for aspiring entrepreneurs. "If I was an entrepreneur starting out I would be just storytelling as transparently as I can. I saw an amazing new brand the other day and they were talking about their launch, visiting suppliers, how they've held events and no-one has turned up... I think that's the beauty of social media – it's that honest transparency that everyone loves to see and relate to. "It's hard to be that open – it's nerve-wracking. Especially as your brand grows you want people to believe you're doing great. But the community-building is so important – you'll find even in the bad days your fanbase will stick by you. Everyone really pulls together." Mallows is a testament to that having recently ticked off another major milestone with the brand's products now set for supermarket shelves. "Morrisons is a massive thing for me – I said that at the end of this year I wanted to see our product in a supermarket so it's surreal," says Laura. Article continues below From viral scrubs to supermarket aisles Mallows continues to grow not just as a brand but as a movement grounded in authenticity, self-love, and a whole lot of pineapple.
Scottish Sun
10-07-2025
- Entertainment
- Scottish Sun
‘I'm so happy' cry Home Bargains shoppers after finding popular skincare product at a huge 80% off the normal price
Find out the 99p Home bargains buy that celebs love SHOP TO IT 'I'm so happy' cry Home Bargains shoppers after finding popular skincare product at a huge 80% off the normal price Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) BEAUTY LOVERS are going wild after spotting a cult skincare brand being flogged for just a few quid at Home Bargains. TikTok user Dani, from the account Emilia and Dani's Diary, shared her joy after stumbling across a shelf full of viral goodies at a fraction of their original price. Sign up for Scottish Sun newsletter Sign up 2 A TikToker spotted Mallows beauty products on sale at Home Bargains Credit: Tiktok 2 The retailer slashed the prices up to 80% off Credit: Mallow beauty The bargain retailer was spotted selling Mallows Beauty products. The TikToker said: 'I've been wanting to try this brand for ages, so I'm so happy I've found it here." Mallows Beauty, the self-love promoting, vegan skincare brand is usually stocked in the likes of Boots, Superdrug and Urban Outfitters. But Dani spotted the pastel-packaged products in Home Bargains for as little as £2.99. Read more on home bargains SHOP TO IT Shoppers race to Home Bargains to grab girly decor priced from just £1.49 Among the steals were Mallows Beauty's Body Butter, priced at £3.99 instead of the recommended retail price (RRP) of £20.95 – that's more than 80 per cent off. Also on the shelf was the Watermelon Body Scrub for £3.99, down from £19.95. She also found the Glow Acid Body Cleanser for £2.99 (RRP £19.95), the Scalp Saviour Scrub for £2.49 (down from £19.95), and the Scalp Serum for just £2.99, which is a serious cut from its usual £14.95 price tag. Another standout was the Foaming Pineapple Enzyme Toner, slashed from £22.50 to just £3.49. Only three of the items are listed on the retailer's website so you'll have to pop into your local store to find the rest. Excited shoppers rushed to the comments to share their joy at the savings, with one saying: 'What a bargain!' Another admitted: 'I bought two of each!' Dollar Tree shopper spots all skincare products that went viral on TikTok – there's even a $46 scrub for just $1.25 Mallows Beauty has become a fan favourite for products like the Unicorn Shave Butter and Pineapple Enzyme Peel Mask. The bargain isn't a one-off either. Home Bargains has been on a roll recently when it comes to slashing prices on big-name beauty products. Just last week, it knocked a luxury shampoo down to £4.99, which is a staggering 86 per cent off its usual £35.50 RRP. The high street giant was revealed to be selling its Glossie millionaire mist for just £3.99 in April. Described as a "great dupe" by customers, the mist was a cheaper version of products going at £25 intended to infuse hair with keratin and give it bounce through healthier strands. Beauty fans were also excited by Home Bargains' discount on luxury hair product Nioxin, that was put on sale for almost 90 per cent less than its usual price. It was also on sale in April for just £2.99, from other retailers selling for £24. The 99p Home Bargains buy celebs love It seems there's a Home Bargains buy that people say works wonders for a cold or a little at-home TLC and it's so popular even celebs are buying it. TOWIE star Bobby Norris is the latest famous face to rave about the 99p product - Nuage's vapour bath salts. "Now when I tell you these sell out quick, this is what we're at," he said in a video on his TikTok page, turning the camera to show that there were only a few left on the shelf. "It's like locusts have been!" He urged people to "run like a thief in the night" to their local Home Bargains, calling the product a "game changer". How to save money at Home Bargains You'll want to first start by looking in the right place in your local Home Bargains store. Tom Church, retail expert from deals website previously told The Sun the best offers are usually by the front door in a bid to lure you in. Next, it's worth keeping an eye out for Mrs Hinch products which are extremely popular and often reduced in price, he said. Shop at the right time too, which according to one current worker is first thing in the morning, when stock is fresh and you're likely to get the best pick of products.
The Sun
10-07-2025
- Entertainment
- The Sun
‘I'm so happy' cry Home Bargains shoppers after finding popular skincare product at a huge 80% off the normal price
BEAUTY LOVERS are going wild after spotting a cult skincare brand being flogged for just a few quid at Home Bargains. TikTok user Dani, from the account Emilia and Dani's Diary, shared her joy after stumbling across a shelf full of viral goodies at a fraction of their original price. 2 The bargain retailer was spotted selling Mallows Beauty products. The TikToker said: 'I've been wanting to try this brand for ages, so I'm so happy I've found it here." Mallows Beauty, the self-love promoting, vegan skincare brand is usually stocked in the likes of Boots, Superdrug and Urban Outfitters. But Dani spotted the pastel-packaged products in Home Bargains for as little as £2.99. Among the steals were Mallows Beauty's Body Butter, priced at £3.99 instead of the recommended retail price (RRP) of £20.95 – that's more than 80 per cent off. Also on the shelf was the Watermelon Body Scrub for £3.99, down from £19.95. She also found the Glow Acid Body Cleanser for £2.99 (RRP £19.95), the Scalp Saviour Scrub for £2.49 (down from £19.95), and the Scalp Serum for just £2.99, which is a serious cut from its usual £14.95 price tag. Another standout was the Foaming Pineapple Enzyme Toner, slashed from £22.50 to just £3.49. Only three of the items are listed on the retailer's website so you'll have to pop into your local store to find the rest. Excited shoppers rushed to the comments to share their joy at the savings, with one saying: 'What a bargain!' Another admitted: 'I bought two of each!' Dollar Tree shopper spots all skincare products that went viral on TikTok – there's even a $46 scrub for just $1.25 Mallows Beauty has become a fan favourite for products like the Unicorn Shave Butter and Pineapple Enzyme Peel Mask. The bargain isn't a one-off either. Home Bargains has been on a roll recently when it comes to slashing prices on big-name beauty products. Just last week, it knocked a luxury shampoo down to £4.99, which is a staggering 86 per cent off its usual £35.50 RRP. The high street giant was revealed to be selling its Glossie millionaire mist for just £3.99 in April. Described as a "great dupe" by customers, the mist was a cheaper version of products going at £25 intended to infuse hair with keratin and give it bounce through healthier strands. Beauty fans were also excited by Home Bargains' discount on luxury hair product Nioxin, that was put on sale for almost 90 per cent less than its usual price. It was also on sale in April for just £2.99, from other retailers selling for £24. The 99p Home Bargains buy celebs love It seems there's a Home Bargains buy that people say works wonders for a cold or a little at-home TLC and it's so popular even celebs are buying it. TOWIE star Bobby Norris is the latest famous face to rave about the 99p product - Nuage's vapour bath salts. "Now when I tell you these sell out quick, this is what we're at," he said in a video on his TikTok page, turning the camera to show that there were only a few left on the shelf. "It's like locusts have been!" He urged people to "run like a thief in the night" to their local Home Bargains, calling the product a "game changer". How to save money at Home Bargains You'll want to first start by looking in the right place in your local Home Bargains store. Tom Church, retail expert from deals website previously told The Sun the best offers are usually by the front door in a bid to lure you in. Next, it's worth keeping an eye out for Mrs Hinch products which are extremely popular and often reduced in price, he said. Shop at the right time too, which according to one current worker is first thing in the morning, when stock is fresh and you're likely to get the best pick of products. How to bag a bargain SUN Savers Editor Lana Clements explains how to find a cut-price item and bag a bargain… Sign up to loyalty schemes of the brands that you regularly shop with. Big names regularly offer discounts or special lower prices for members, among other perks. Sales are when you can pick up a real steal. Retailers usually have periodic promotions that tie into payday at the end of the month or Bank Holiday weekends, so keep a lookout and shop when these deals are on. Sign up to mailing lists and you'll also be first to know of special offers. It can be worth following retailers on social media too. When buying online, always do a search for money off codes or vouchers that you can use and are just two sites that round up promotions by retailer. Scanner apps are useful to have on your phone. app has a scanner that you can use to compare prices on branded items when out shopping. Bargain hunters can also use B&M's scanner in the app to find discounts in-store before staff have marked them out. And always check if you can get cashback before paying which in effect means you'll get some of your money back or a discount on the item.
