Latest news with #ManageSubscriptions
Yahoo
14 hours ago
- Yahoo
Gmail adds ‘Manage Subscriptions' tool to help clean up your inbox
Gmail's new inbox tool puts users back in control of clutter and marketing overload. Google has started rolling out a new Gmail feature that could help millions finally get a handle on inbox overload. The tool, called Manage Subscriptions, lets users view, sort, and quickly unsubscribe from promotional emails and newsletters all from a single dashboard. Cluttered inboxes are a common frustration. Daily deals, newsletters, and marketing messages pile up fast, often from sources users didn't knowingly subscribe to. With this latest update, Gmail is aiming to simplify the process of cutting through that digital noise. Curious how it works and what it means for your inbox? Here's what's changing The Manage Subscriptions tool creates a centralized view of all the email lists a user is subscribed to. Rather than digging through messages individually or clicking on tiny 'unsubscribe' links buried at the bottom of emails, users can now: View all active subscription senders in one place See how many messages each sender has sent recently Review past messages from a sender Unsubscribe with one tap or click Senders are automatically sorted by how frequently they email the user. This approach helps surface the most persistent or noisy senders first. Gmail also provides a count of emails received from each sender in the past few weeks. This allows users to make informed decisions based on actual activity. If users want to double-check a sender before unsubscribing, clicking the sender's name brings up a list of recent emails for easy review. From there, unsubscribing can be done with a single click, and Gmail sends the opt-out request on the user's behalf. In some cases, Gmail may also offer additional actions, like visiting the sender's website or blocking them entirely, especially when further confirmation is needed to finalize the unsubscribe. The update builds on Gmail's existing one-click unsubscribe feature, introduced in 2023, which allowed users to opt out of emails without navigating external sites. The new tool takes that further by consolidating and organizing all subscriptions into one streamlined interface. Why does it matter? Managing subscriptions has traditionally required time and patience. Even with Gmail's one-click unsubscribe button, users still had to locate and open individual emails. The new tool streamlines the process by gathering everything in one place and reducing friction. According to Gmail's director of product, Chris Doan, inbox clutter often builds up from sources like 'Daily deal alerts that are basically spam, weekly newsletters from blogs you no longer read, and promotional emails from retailers you haven't shopped in years.' Over time, these pileups can overwhelm even the most organized inbox. Google's broader anti-spam and phishing defenses have already been upgraded. The company says Gmail blocks 99.9% of spam, phishing, and malware, and that AI-based protections helped reduce scam emails by 35%. This latest addition extends those protections by allowing users to easily clean out messages that aren't technically spam, but still unwanted. Unlike some third-party unsubscribe tools that require full access to your inbox or involve third-party privacy tradeoffs, this feature is native to Gmail. It doesn't require extra downloads or grant permissions to outside apps. Built-in convenience and security are key advantages. It also reduces exposure to risky unsubscribe links. Some malicious emails use fake unsubscribe buttons to confirm a recipient's email address or to redirect users to phishing websites. Gmail's tool avoids these risks by managing unsubscribes internally and only interacting with verified senders. How to access the tool? The feature is integrated directly into Gmail and is available on multiple platforms. Here's how to access it: On Web (Desktop) Open Gmail in a browser Click the three-line menu icon in the top-left corner Scroll down and select Manage Subscriptions On Android/iOS Open the Gmail app Tap the menu icon in the top-left corner Scroll and tap Manage Subscriptions Google began rolling out the feature on July 8 for web users. Android users will start seeing the feature beginning July 14, while iOS users can expect access by July 21. However, Google notes it may take up to 15 days for the feature to appear for all users across platforms. The tool is available for: Users with personal Google accounts Google Workspace customers Workspace Individual subscribers Currently, it is only available in select countries, and Google hasn't specified which additional regions will gain access next. Want to see how it works in real time? Watch this quick walkthrough to explore Gmail's new Manage Subscriptions tool and see just how easy it is to clean up your inbox, no digging, no guessing, just control: Industry context: a shift in email habits The update reflects a growing need for smarter, built-in inbox tools. Subscriptions have exploded in volume, especially as brands and creators lean more heavily into email for marketing and audience engagement. But what starts as a helpful newsletter can quickly turn into digital noise. Subscription management has emerged as a competitive differentiator for email providers. While apps like and Clean Email offer bulk unsubscribe capabilities, they often come with privacy concerns. Gmail's new approach emphasizes minimal user friction, data privacy, and tighter platform integration. For marketers, this feature raises the bar. It places pressure on brands to deliver relevant, timely content or risk being quickly removed. The ease of bulk unsubscribing also shifts power back to the user, reducing reliance on passive inbox rules or silent archiving. Email has evolved into a core part of digital identity, and users are increasingly seeking ways to take more control over how companies reach them. This feature aligns with that shift, offering transparency and ease of use without the tradeoffs that come with third-party solutions. Additional tools for a cleaner inbox Manage Subscriptions is part of Google's ongoing push to give users more control. For those looking to take inbox management even further, here are additional strategies supported by Gmail's existing features: Use filters to auto-label, archive, or delete promotional emails Report spam instead of just deleting messages to improve Gmail's filters Avoid clicking on unknown unsubscribe links, which may lead to phishing traps Use alias addresses when signing up for non-essential services Create a secondary email address for online shopping or app signups These practices, combined with Gmail's native tools, allow users to proactively manage clutter and protect their personal data without relying on external tools or risky browser extensions. Users who frequently check the Promotions and Social tabs may also find it easier to pre-identify senders that should be removed. Combining Gmail's tabbed inbox features with the Manage Subscriptions tool creates a fuller system for organizing digital communications more intentionally. Rollout availability and what comes next The Manage Subscriptions tool is part of a gradual rollout. It is currently available on the web and coming to Android and iOS throughout July. Users in eligible regions should see the feature by the end of the month. Google has not announced additional enhancements yet, but there is potential for future updates such as AI-driven unsubscribe suggestions, notifications for inactive subscriptions, or smarter bundling of similar emails. Some users already spotted early versions of the tool as far back as April, suggesting Google has been testing its functionality behind the scenes before public release. As feedback comes in, additional refinements are likely. In the meantime, this release marks one of Gmail's most practical user-focused updates in recent memory. Key takeaways: what you need to know Gmail's Manage Subscriptions tool gives users a centralized, easy-to-use way to clean up their inbox. You can view all active email subscriptions, see which senders email most often, and unsubscribe with a click. The feature reduces reliance on risky unsubscribe links and third-party tools by working directly within Gmail. It builds on Google's existing spam protections to give users even more control over inbox clutter. Marketers now need to focus more on relevance since users can easily remove irrelevant emails. The rollout is ongoing, so users should keep an eye out for the new tool appearing across the web, Android, and Manage Subscriptions tool offers a well-timed solution to inbox fatigue. By giving users a clear view of all their subscriptions and an easy way to unsubscribe in bulk, Google is helping people take back control of their digital space. For individuals, it's a cleaner inbox with less effort. For brands and marketers, it's a reminder that relevance now matters more than reach. The tool is rolling out now. For anyone overwhelmed by unread messages, this update may finally make staying organized a little easier. This story was created with AI assistance and human editing. Solve the daily Crossword
Yahoo
6 days ago
- Business
- Yahoo
Gmail's new ‘Manage Subscriptions' tool could change email marketing forever
Inbox fatigue is real. According to one analysis, the average person receives more than 120 emails a day, with some office-based staff receiving even more due to their work environment. From Substack newsletters to marketing emails from local stores (alongside standard business updates), it can be difficult to stay on top of it all. The Platinum Card is about to change. Amex's new fast-format airport lounge might be a sneak preview Southwest Florida's housing market is undergoing a material home price correction—here's why Windows 95's look and feel are more impressive than ever It's a challenge Google, owner of Gmail—the world's second-most-used email service after Apple Mail—has acknowledged and is now addressing. Beginning this week, the company is rolling out a new feature for Gmail users in select countries: Manage Subscriptions. The tool lets users see all their active email subscriptions in one place, along with a count of how many emails each sender has delivered in recent weeks. From there, unsubscribing takes just a single click. 'It can be easy to feel overwhelmed by the sheer volume of subscription emails clogging your inbox: Daily deal alerts that are basically spam, weekly newsletters from blogs you no longer read, promotional emails from retailers you haven't shopped in years can quickly pile up,' said Gmail director Chris Doan, in a company blog post announcing the feature earlier this month. For users, it's a welcome step toward reclaiming control of their inboxes. But for email marketers, this visibility—and the ease of opting out—could signal a reckoning. The feature reflects a broader trend, says Omar Merlo, an associate professor of marketing strategy at Imperial College London, wherein customers are looking for greater control, more meaningful content, and added value in their interactions with brands. 'If email doesn't meet that standard, people now have a faster and easier way to walk away,' Merlo says. 'This isn't the end of email marketing. It is perhaps the end of sloppy email marketing.' And while the tool may accelerate unsubscribes among already-disengaged users, some say it's unlikely to trigger a mass exodus, and could, in a sense, help marketers by reducing spam complaints. 'Unsubscribes are better than spam complaints,' says Desi Zhivkova, deliverability team lead at e-commerce marketing platform Omnisend. 'Giving users easier ways to opt out peacefully helps preserve sender reputation and improves long-term deliverability.' Richard Stone, managing director of PR agency Stone Junction, believes it could elevate the quality of email marketing. 'Email marketing has always been about creating a list of people who actually want to hear from you,' he says. 'All Gmail is doing is making that principle harder to ignore. In the long run, this kind of user control will lead to better relationships between brands and their audiences, not worse.' This post originally appeared at to get the Fast Company newsletter: Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Fast Company
16-07-2025
- Business
- Fast Company
Gmail's new ‘Manage Subscriptions' tool could change email marketing forever
Inbox fatigue is real. According to one analysis, the average person receives more than 120 emails a day, with some office-based staff receiving even more due to their work environment. From Substack newsletters to marketing emails from local stores (alongside standard business updates), it can be difficult to stay on top of it all. It's a challenge Google, owner of Gmail—the world's second-most-used email service after Apple Mail—has acknowledged and is now addressing. Beginning this week, the company is rolling out a new feature for Gmail users in select countries: Manage Subscriptions. The tool lets users see all their active email subscriptions in one place, along with a count of how many emails each sender has delivered in recent weeks. From there, unsubscribing takes just a single click. 'It can be easy to feel overwhelmed by the sheer volume of subscription emails clogging your inbox: Daily deal alerts that are basically spam, weekly newsletters from blogs you no longer read, promotional emails from retailers you haven't shopped in years can quickly pile up,' said Gmail director Chris Doan, in a company blog post announcing the feature earlier this month. For users, it's a welcome step toward reclaiming control of their inboxes. But for email marketers, this visibility—and the ease of opting out—could signal a reckoning. The feature reflects a broader trend, says Omar Merlo, an associate professor of marketing strategy at Imperial College London, wherein customers are looking for greater control, more meaningful content, and added value in their interactions with brands. 'If email doesn't meet that standard, people now have a faster and easier way to walk away,' Merlo says. 'This isn't the end of email marketing. It is perhaps the end of sloppy email marketing.' And while the tool may accelerate unsubscribes among already-disengaged users, some say it's unlikely to trigger a mass exodus, and could, in a sense, help marketers by reducing spam complaints. 'Unsubscribes are better than spam complaints,' says Desi Zhivkova, deliverability team lead at e-commerce marketing platform Omnisend. 'Giving users easier ways to opt out peacefully helps preserve sender reputation and improves long-term deliverability.' Richard Stone, managing director of PR agency Stone Junction, believes it could elevate the quality of email marketing. 'Email marketing has always been about creating a list of people who actually want to hear from you,' he says. 'All Gmail is doing is making that principle harder to ignore. In the long run, this kind of user control will lead to better relationships between brands and their audiences, not worse.'
Fox News
15-07-2025
- Fox News
New Gmail tool makes it easy to unsubscribe from emails in bulk
Are you drowning in promotional emails? Google has just made it easier than ever to regain control of your inbox with Gmail's new Manage Subscriptions tool. This powerful feature lets you unsubscribe from dozens of mailing lists in just a few clicks, no more opening each email one by one or risking your privacy with sketchy unsubscribe links. Let's dive into how this tool works, how you can use it, and why it's a game-changer for anyone who wants a cleaner, more manageable Gmail inbox. Sign up for my FREE CyberGuy ReportGet my best tech tips, urgent security alerts, and exclusive deals delivered straight to your inbox. Plus, you'll get instant access to my Ultimate Scam Survival Guide - free when you join. my Recently, Google expanded its Android unsubscribe feature to Gmail's desktop version, introducing a new "Manage Subscriptions" button. This feature compiles every email list you're subscribed to, showing the sender's name, email address, and how many messages you've received recently, all in one convenient place. With just a click, you can unsubscribe from any or all of these lists without leaving the page. The tool offers several key benefits. You can quickly unsubscribe from dozens of mailing lists in just a few seconds. All of your active subscriptions are displayed on a single page, so there's no need to hunt through your inbox or open individual emails. It's also safer, as it avoids the risks of clicking on unknown or potentially malicious unsubscribe links found in some messages. Gmail's Manage Subscriptions tool also provides a secure and convenient way to reduce inbox clutter without depending on third-party services. Unlike those apps, Gmail's feature doesn't ask for access to your inbox, helping protect your personal data. It's built directly into Gmail, works with your current setup, and doesn't require any extra downloads or paid plans. In some cases, you may still need to visit a sender's website to complete the unsubscribe process, and Gmail will give you options like "Go to website" or "Block" on mobile. The new "Manage subscriptions" tool is being gradually released across the web, iOS and Android, so if it's not visible yet, it should appear soon. How to use Gmail's bulk unsubscribe feature on web, Android, and iOS On Web (Desktop): On mobile (Android or iOS): You will see a list of all the senders you are subscribed to, including their email addresses and the number of recent messages they have sent. If you want to review emails from a sender before unsubscribing, tap/click the sender's name to view recent messages. Unsubscribe requests may take a few days to be fully processed. You might receive a few more emails from those senders before they stop. Keeping your inbox under control doesn't have to be a chore. With the right habits and tools, you can cut down on clutter, avoid scams, and stay focused on the messages that matter. Here are some simple but effective strategies: Make a habit of visiting Gmail's Manage Subscriptions page every few weeks. This tool shows you all the mailing lists you're currently subscribed to and how frequently each sender contacts you. Unsubscribing from irrelevant or annoying lists only takes a click and helps prevent your inbox from being overrun with marketing emails. Set up Gmail filters to automatically archive, label, or delete certain types of messages. For example, you can filter out promotional offers that arrive too often. This keeps your inbox focused without manually sorting through messages every day. Think twice before clicking on "unsubscribe" links in unfamiliar or suspicious emails. Some of these links are used in phishing attacks to confirm your email address or trick you into handing over personal information. If you're unsure, it's safer to use Gmail's built-in tools instead. For Android devices, Google Play Protect offers built-in malware protection and can automatically remove known threats. However, it is important to note that Google Play Protect may not be enough. Historically, it isn't 100% foolproof at removing all known malware from Android devices. That's why it's important to add a trusted antivirus app. The same goes for iPhones, Macs, and PCs. While Apple and Microsoft have built-in defenses, adding reputable antivirus software gives you extra layers of protection against phishing, ransomware, and other digital threats. To stay safer across all your devices, make sure you're protected. See my picks for the best antivirus protection of 2025 for Windows, Mac, Android, and iOS at Consider creating an alias email address for online shopping, newsletters, and one-time sign-ups. This keeps promotional messages out of your main inbox and makes it easier to manage subscriptions. By creating email aliases, you can protect your information and reduce spam. These aliases forward messages to your primary address, making it easier to manage incoming communications and avoid data breaches. For recommendations on private and secure email providers that offer alias addresses, visit When you receive an unwanted email, don't just delete it, mark it as spam. Gmail uses this feedback to improve its filtering system and automatically catch similar messages in the future. This helps protect not only your inbox, but other users' too. Gmail's new Manage Subscriptions tool is a long-awaited upgrade for anyone tired of inbox overload. With the ability to see all your subscriptions in one place and unsubscribe in bulk, you can reclaim your inbox, and your attention, in just a few minutes. If you haven't spotted the feature yet, keep an eye out as Google continues to roll it out to more users. In the meantime, enjoy a cleaner, more focused email experience, one click at a time. Would you welcome more automation in email management, or do you prefer a hands-on approach? Let us know by writing us at Sign up for my FREE CyberGuy ReportGet my best tech tips, urgent security alerts, and exclusive deals delivered straight to your inbox. Plus, you'll get instant access to my Ultimate Scam Survival Guide - free when you join. my Copyright 2025 All rights reserved.
