Latest news with #Mandanna
New York Times
2 days ago
- Entertainment
- New York Times
4 Romance Novels With Delicious Payoffs
A Witch's Guide to Magical Innkeeping Consequences are the lifeblood of fiction; there's nothing more central to the novel than the question And then what happened? In A WITCH'S GUIDE TO MAGICAL INNKEEPING (Berkley, 352 pp., paperback, $19.99), Sera Swan knows all about consequences. The British Guild of Sorcery cast her out when she used a forbidden spell to revive her beloved great-aunt — and worse, the spell cost her most of her magic. Now she runs a charmed inn with that same great-aunt, along with a witch trapped in fox form, a resurrected rooster skeleton and a gaggle of guests with plenty of their own quirks. Until one new guest offers her a second chance. Luke Larsen is a Guild scholar who might know a spell to restore Sera's magic — but he's reluctant to help anyone targeted by the tyrannical Guild leader Albert Grey. Mandanna's earlier hit, 'The Very Secret Society of Irregular Witches,' brushed up against a sinister authority figure, but here that danger is magnified: Grey is a real threat to the garden of kindness Sera has spent her years tending. It is glorious, then, watching Sera and Luke figure out how to deliver the consequences his actions deserve — as if someone has stitched a huge, pillowy duvet out of justice and revenge. Love Is a War Song LOVE IS A WAR SONG (Berkley, 336 pp., paperback, $19) also starts with a heroine in metaphorical exile: Avery Fox is a rising Native American pop star who sparked outrage when she posed in a warbonnet on the cover of Rolling Stone. To ride out the backlash, she takes refuge at her grandmother's ranch in Oklahoma. She's out of her depth with her relatives and on the reservation; the ranch manager, Lucas, seems to hold a particularly simmering grudge. (First Luke, now Lucas — it's a classic romance hero name, what can you do.) But doing professional choreography in five-inch heels has made Avery tougher than anyone expects; she makes some beginner mistakes, but soon she's fallen in love with the ranch and with the close-knit community she finds in Oklahoma. And, of course, with Lucas — whose grand plans to restore the ranch will take both their efforts to accomplish. This book feels as lived-in and appealing as your favorite pair of jeans: sexy in an understated way and uniquely American. Want all of The Times? Subscribe.
Time of India
3 days ago
- Business
- Time of India
Rashmika Mandanna launches Dear Diary
Pan-India actor Rashmika Mandanna has announced the launch of her fragrance brand, Dear Diary, a heartfelt olfactory journey where every scent tells a personal story. Rooted in memory and emotion, Dear Diary is more than a collection of perfumes – it is an intimate expression of identity, inspired by Rashmika's own life experiences and deeply personal reflections, the press note shared with ETBrandEquity stated. Born from her widely loved digital series of the same name, Dear Diary is Mandanna's way of transforming private moments into shared ones, through the evocative language of fragrance. For Mandanna, scents have always been a powerful reminder of what truly matters: the comforting smell of her mother's body lotion, the earthy air of the coffee estates in Coorg, the perfume she wore during life's biggest turning points. Dear Diary captures these quiet, emotional markers, bottled into fragrances that connect, comfort, and wordlessly express, it added. 'With Dear Diary, I wanted to give everyone a way to carry their stories with them—to connect, to feel comforted, to feel a warm hug, and to express who they are, unapologetically," says Mandanna, founder, Dear Diary. Dear Diary's core values have been activated through a strategic partnership with The PCA Companies , a global distribution and brand acceleration firm known for transforming beauty brands into international success stories. Their comprehensive end-to-end solutions, spanning from product development to global distribution and digital marketing, have been instrumental in bringing Dear Diary's vision to life. PCA's expertise in the fragrance industry and their understanding of both local and international markets made them the perfect partner. 'When we first connected with Rashmika about Dear Diary, we immediately recognized the authenticity of her vision. Her love for fragrance, her love for India, the gratitude for her community, her unapologetic confidence, and her kindness before all life principles. The brand scents and story essentially wrote themselves,' added Crystal Wood, chief managing officer, The PCA Companies. Through meticulous ingredient sourcing, multiple rounds of testing, and iterative product trials, Crafted with sincerity and intention, Dear Diary celebrates Indian ingredients such as pink lotus, jasmine, sugarcane, lychee, and passionfruit, grounding the brand in heritage while offering a modern, global sensibility. Each scent in the debut collection is inspired by a real chapter of Mandanna's journey: ● National Crush is a tribute to the affectionate title given to Rashmika by fans after her first few films. This joyful, celebratory fragrance reflects her gratitude and deep connection with her community. ● Irreplaceable draws from the moment she decided on her first tattoo, a reminder that no one can take your place, and that true power lies in being your authentic self. ● Controversial speaks to resilience, staying grounded and kind in the face of scrutiny, and refusing to be defined by others. At the heart of Dear Diary is Mandanna's guiding principle: kindness before all. It threads through every decision, every note, every bottle, a gentle reminder to lead with empathy, whether you're navigating heartbreak, celebrating a win, or still figuring it all out. A hands-on founder, Mandanna has been deeply involved in every step, from fragrance formulation to creative direction, ensuring Dear Diary stays rooted in truth and emotion. Her unique ability to connect with fans on a personal level has helped shape a brand that is honest, empowering, and refreshingly real. In a market crowded with trends and aesthetics, Dear Diary offers something quietly powerful: a return to meaning. Watch the video here:
Hans India
4 days ago
- Entertainment
- Hans India
Rashmika teases about her new business venture
ActressRashmika Mandanna is all set to step into the world of entrepreneurship. The 'Animal' and 'Pushpa' star recently revealed through her Instagram that she is gearing up to launch her own business venture, adding yet another feather to her already diverse cap. In a heartfelt Instagram post, Rashmika shared a candid video of a conversation with her mother, where she hints at the beginning of this exciting new journey. In the video, Rashmika can be heard telling her mom, 'Today, I am going to be shooting for something very, very important, something that you had said; this business I am going to start.' Responding with warmth, her mother says, 'You do good, you get good,' followed by a touching blessing: 'You are the best, God bless you.' While Rashmika didn't divulge details about the nature of her business, her post has sparked a wave of curiosity and excitement among fans. Many are eagerly waiting to see what domain she ventures into—fashion, wellness, or perhaps something entirely unexpected. Alongside the video, Rashmika penned a loving tribute to her mother: 'Mumma is always the first to know... Her words are like a wiper clearing the misty glass for a better view of the new road not taken... Gives one a sense of protection, power, and calm. I think it's the right road to take when I have her approval... Love you, ma!' On the professional front, Rashmika is set to appear next in The Girlfriend, directed by Rahul Ravindran. She stars opposite Dheekshith Shetty, who recently shared his appreciation for Rashmika's trust and dedication, especially during the filming of the emotional 'Nadhive' song sequence. Sharing BTS glimpses, Dheekshith wrote, 'Didn't know where to begin… First time dancing on such a massive setup… a short rollercoaster ride, but one hell of a powerful one!' With The Girlfriend lined up and a new business on the horizon, Rashmika Mandanna continues to push creative boundaries—both on screen and off.
Time of India
17-07-2025
- Health
- Time of India
Isopure announces Rashmika Mandanna as the first Indian brand ambassador
Isopure , one of the world's leading Zero/Low-Carb Protein supplement brand , trusted by purists and performance seekers alike, has welcomed Rashmika Mandanna as its first brand ambassador in India. The collaboration launches with Isopure's latest campaign, 'everything you need, nothing you don't', spotlighting the exceptional quality of protein and the importance of conscious choices in everyday nutrition. It reflects the growing lifestyle shift towards minimal, simple & transparent ingredient led products. Loved across the country for her authenticity, energy, and wide-reaching influence, Mandanna embodies a lifestyle that's rooted in balance, discipline, and joy. Mandanna represents a new generation of individuals who pursue wellness with clarity and purpose. Her values mirror Isopure's unwavering commitment to the idea of: 'Purity, Simplicity & Quality.' Sumit Mathur, general manager, South Asia, Glanbia Performance Nutrition said,. 'This collaboration marks a milestone as the brand continues to innovate and deliver exceptional quality products to the consumers, and together, a new wave of health-conscious enthusiasts will be inspired.' Isopure is not for everyone. It's for those who make mindful & conscious choices about what they put into their body is a reflection of what they stand for. Crafted with 100% whey protein isolate , the new Isopure Zero-Carb Unflavoured offers 25g of high-quality protein per serve, with zero carbs, sugar and fat, and no artificial colours, flavours, or sweeteners. ''Fitness, to me, is not about extremes—it's about consistency. It's the choices I make every day — what I eat, how I move, what I prioritize. I travel a lot, work long hours, and yet I always try and make time to move and eat clean. I've learnt over time that wellness isn't about excess, it's about clarity, knowing what truly serves you. That's why Isopure fits effortlessly into my lifestyle', said Mandanna, brand ambassador of Isopure.' The association will be amplified through the ' Isopure Purity Challenge – Isofoam and Isomix Tests'. These simple demonstrations highlight how Isopure stands apart- uncompromised & exceptional in quality - with a powerful message of 'delivering 100% of what you need and 0% of what you don't need'. This partnership invites those who value quality over clutter to take a closer look. To experience the difference. To redefine their choices. To live with purity. Watch the video here:
India Today
07-07-2025
- Entertainment
- India Today
Rashmika Mandanna on Deepika's 8-hour shift debate: Up to actor and film's team
Actor Rashmika Mandanna is the latest celebrity to weigh in on the ongoing debate about working hours in the film industry, sparked by an alleged disagreement between Deepika Padukone and director Sandeep Reddy Vanga. The dispute has highlighted differing expectations around working conditions. Mandanna emphasised that these discussions should take place prior to signing contracts."Today the whole country is debating about flexible hours, but that is for discussion amongst the teams and figuring out what works for them. It's their personal choices," she said as she talked about transparency between the people associated with the to Mojo Story, Mandanna shared her experiences across various film industries, noting the differences in working hours. "I do work in multiple industries, like the South - Telugu, Kannada, or Tamil, where we work 9 am to 6 pm. In Hindi, it's a 9 am to 9 pm shift. I am open to both because this is what my film requires," she explained. Mandanna highlighted the extreme demands sometimes placed on actors, where shoots can extend far beyond the usual 12-hour shifts. "Some films you can start 9 am to 9 pm, but they carry on till the next day, so you're working like 36 hours. There are much worse scenarios happening where you are working 2-3 days without going home," she issue of working hours gained attention following Deepika Padukone's departure from Sandeep Reddy Vanga's film 'Spirit,' reportedly due to disagreements over fixed schedules. This incident has fuelled discussions about the necessity for clear agreements on work who has collaborated with Vanga on Ranbir Kapoor's 'Animal', acknowledged the importance of these conversations. She pointed out that while flexible hours are debated, extreme scenarios where actors work for "2-3 days straight" are not ongoing debate has prompted actors and filmmakers to reevaluate practices and explore more sustainable work arrangements. Recently, actor Vikrant Massey talked about Deepika's fixed hours request and stated that she deserved Mandanna was last seen in director Sekhar Kammula's 'Kuberaa', which released in theatres on June 20.- EndsMust Watch
