Latest news with #Mandanna
Time of India
3 days ago
- Business
- Time of India
Rashmika Mandanna and Tiger Shroff transports into fantastical anime worlds with Crunchyroll
HighlightsCrunchyroll has launched its latest brand campaign in India, featuring original ad films and digital shorts starring popular anime superfans Rashmika Mandanna and Tiger Shroff. The campaign emphasizes the extensive benefits for Crunchyroll subscribers, including a growing catalogue of anime available in Hindi, Tamil, and Telugu, same-day episode releases as Japan, and an ad-free experience for just INR 79. The creative agency Tilt Brand Solutions collaborated with leading Japanese studios to bring the anime sequences to life, and the campaign will be promoted across various platforms including digital media, out-of-home advertising, theaters, and social media. Crunchyroll , the global brand fueling anime fandom, has unveiled the next wave of its brand campaign in India—a continued celebration of anime and its growing fanbase. The campaign features original ad films and digital shorts starring anime superfans Rashmika Mandanna and Tiger Shroff . The campaign spotlights the multiple benefits for Crunchyroll subscribers, including a growing catalogue of anime, which is also now available in Hindi, Tamil, and Telugu, same-day episode releases as Japan, and an ad-free experience, all at an affordable price of INR 79. In the two main ad films, Mandanna and Shroff find anime versions of themselves on surreal adventures. Mandanna is swept away on a flying cat in a bustling city in Japan, which transforms into a Hindi film romantic scene on a river ghat in India. Meanwhile, Shroff's anime alter ego faces off with samurai foes in a dungeon where the samurai villain suddenly transforms into a Tamil-speaking antagonist. Both stories snap back to real life, revealing that they accidentally switched the language settings on the Crunchyroll app, which made them imagine the sequences as Tamil or Hindi film scenes. The ad films highlight the joy of discovering their favorite anime now dubbed in Hindi, Tamil, and Telugu. 'We are thrilled to return with the second edition of Crunchyroll's brand campaign in India — an exciting continuation of our journey with anime fans here,' said Akshat Sahu, senior director of marketing - APAC, Crunchyroll. The campaign also includes four short-form digital spots that highlight Crunchyroll's core offerings. The creative agency behind the new campaign is Tilt Brand Solutions and the anime sequences were brought to life by leading Japanese studios—Drive Inc. (Mandanna's film) and ARECT Inc. (Shroff's film). The campaign will roll out nationally across multiple formats and mediums such as digital, OOH, theatres and social media. Watch the videos here:
Time of India
30-04-2025
- Entertainment
- Time of India
Rashmika Mandanna joins Crocs as a global ambassador
Footwear brand Crocs has announced movie star Rashmika Mandanna as its global ambassador from India. Mandanna's authentic personality and versatility make her the perfect match for Crocs, a brand that celebrates individuality, style, and unfiltered self-expression, the footwear brand stated in a press release. Mandanna's pan-India appeal and cultural resonance will enable the brand to forge deeper connections with discerning consumers through innovative, storytelling-led brand campaigns, it added. The collaboration officially launches with 'Your Crocs. Your Story. Your World.' campaign — a pivotal moment in amplifying awareness for the Classics collection and Jibbitz charms , positioning them as everyday style essentials that celebrate individuality, while unlocking new avenues for growth across untapped markets. As the face of the Indian edition of the global 'Your Crocs, Your Story, Your World' campaign, Mandanna embodies the spirit of personal storytelling through style . The campaign spotlights Crocs not just as footwear, but as a canvas for self-expression, where individuality comes to life with every step. Through playful and customizable Jibbitz charms, consumers are encouraged to create looks that are uniquely their own—turning everyday fashion into a reflection of personal stories, moods, and moments, and making every pair of Crocs a one-of-a-kind statement. Set against the vibrant canvas of Mandanna's daily life, the campaign film for 'Your Crocs, Your Story, Your World' reimagines the everyday through the lens of magical surrealism. Seamlessly blending CGI and visual effects, the film playfully transforms familiar settings—film sets, red carpets, cozy home moments—into immersive worlds where Mandanna's Crocs and Jibbitz charms take center stage. Each charm springs to life with captivating animations, unlocking portals to her personal and professional worlds and blurring the boundaries between reality and imagination. By placing Jibbitz at the heart of the narrative, the film celebrates them as powerful tools of self-expression, turning every pair of Crocs into a dynamic canvas of creativity. This visual storytelling invites consumers to embrace their unique selves, offering an inspiring, almost dreamlike experience that makes self-expression feel limitless and personal style truly magical. Mandanna said, 'I'm so excited for my fans across India to experience the 'Your Crocs. Your Story. Your World.' campaign and discover how they can express their own unique style with Crocs.' Yann Le Bozec, head of Crocs International marketing, shared, 'With Mandanna leading our campaign, we're excited to inspire a new generation to celebrate their individuality with Crocs.' Akshat Gupt, chief creative officer and co-founder, Kulfi Collective, said, 'Through this campaign, we wanted to elevate Jibbitz as a storytelling device—one that visually captures how our experiences shape us. It's about owning your world, your way, and Rashmika brings this to life beautifully.' This 360-degree campaign will roll out across digital, social, retail and exclusive brand experiences, inviting fans to step into their own unique world of self-expression. Watch the video here: View this post on Instagram A post shared by Crocs India (@crocsindia)
Khaleej Times
21-04-2025
- Entertainment
- Khaleej Times
'When was last time you bought yourself flowers?': Rashmika Mandanna
Actor Rashmika Mandanna took some time to remind her fans of the importance of self-love. On Sunday, Mandanna took to her Instagram account to share a thoughtful message for her fans, along with two pictures of her holding a rose. She wrote: "When was the last time you got yourself flowers? Just a gentle reminder to appreciate and thank yourself often... because you deserve all the love and kindness in the world," she wrote. View this post on Instagram A post shared by Rashmika Mandanna (@rashmika_mandanna) On the work front, Mandanna was recently seen in Sikandar alongside Salman Khan. The film is directed by A.R. Murugadoss, renowned for Tamil and Hindi blockbusters like Ghajini and Thuppakki. Sajid Nadiadwala produced the project, which also marked Khan's reunion with him after their 2014 blockbuster, Kick. The film was released in theatres on March 30, but did not perform well at the box office. The actress was also seen in Chhaava, which starred actor Vicky Kaushal and became a massive hit. The Laxman Utekar directorial, based on the life of Chhatrapati Sambhaji Maharaj, also starred Akshaye Khanna in a major role.
