Latest news with #MangoDragonfruitLemonadeRefresher
Miami Herald
15-07-2025
- Business
- Miami Herald
After streamlining menu, Starbucks needs fans' help to liven it up
It looks like Starbucks' CEO Brian Niccol is backtracking a bit on his "simplifying the Starbucks menu" strategy. Last year, Niccol announced he would reduce the Starbucks menu by 30%, eliminating customization options and discontinuing multiple beverage items to bring the focus back on coffee as part of the chain's turnaround plan. Don't miss the move: Subscribe to TheStreet's free daily newsletter Starbucks has long had one of the most customizable menus in the business, with offerings that accommodate all dietary needs and preferences. The coffee giant has over 170,000 different ways to customize beverages, allowing customers to choose from a variety of syrups, drizzles, toppings, sweeteners, coffee and non-coffee bases, coffee types, crafting styles, and multiple dairy or non-dairy milk options. Related: Starbucks CEO announces major update on turnaround plan Starbucks' highly customizable menu has influenced fans to create imaginative drink orders, which eventually led to the emergence of a secret menu with beverages that continue to go viral on social media. Although Niccol has managed to make multiple changes to the Starbucks menu, social media's power is too massive to ignore, as it has helped the coffee chain stay relevant. Image source: Getty Images After years of fans playing around with Starbucks' (SBUX) customizable menu to create unique and creative beverages, the coffee giant has officially embraced the trend by launching the "secret menu" on its mobile app starting today. Related: Starbucks removes fan favorite item, customers are shocked This highly anticipated debut features a rotating selection of four drinks, all of which can be crafted by customizing beverages already available on the original menu. Here are the first four secret menu drinks: Cookies on Top can be crafted by ordering a Cold Brew with two pumps of vanilla syrup, Vanilla Sweet Cream Cold Foam, and cookie crumble Glow-Up can be ordered by selecting the Mango Dragonfruit Lemonade Refresher, adding peach juice blend, and topping it with Vanilla Sweet Cream Cold Tea & Pearls can be made by mixing Starbucks' iced black tea with lemonade and adding raspberry-flavored popping Add White Mocha can be crafted by ordering a Brown Sugar Oatmilk Shaken Espresso, adding White Chocolate Mocha Sauce, and topping it with Vanilla Sweet Cream Cold Foam. Starbucks fans are the pioneers of this custom beverage trend that has helped it become the recognizable brand it is today. To thank them for their loyalty and encourage consumer engagement, the coffee giant is launching a first-of-its-kind contest. Through July 20, customers can use the enhanced customization options in the Starbucks app to craft their own original beverage and submit it for a chance to be featured on the official secret menu. More Starbucks News: Starbucks considers massive change to its second-largest businessStarbucks executives to get huge bonus as baristas demand better payStarbucks unveils huge store updates amid turnaround plan Starbucks will hold a public vote on its Instagram, allowing fans to choose the top four finalists and creating more social media buzz. The finalists' drinks will be showcased on the secret menu from August 18 through 25. The three runner-ups will receive a $5,000 prize, and the first-place winner will receive $25,000. Fans can download the Starbucks app and click the "offers" tab to explore the secret menu drinks and learn more about the contest. Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Business Insider
15-07-2025
- Business
- Business Insider
'We Need…To Win Back Customers' Starbucks (NASDAQ:SBUX) Puts New Focus on Customer Recovery
There are many things that one could say about coffee giant Starbucks (SBUX). Maybe you like the atmosphere, the décor, the sound of smooth jazz playing in the background while you drink your coffee. Or maybe you find it an overpriced corporate nightmare that serves coffee that cannot stop tasting burnt. But there is a good chance you have not been to one lately, and that is a development Starbucks is out to change at all costs. This came as a 'too-little-too-late' assessment for investors, though, and they sent shares into open decline, dropping 2% in Monday afternoon's trading. Elevate Your Investing Strategy: Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence. Make smarter investment decisions with TipRanks' Smart Investor Picks, delivered to your inbox every week. Starbucks has made several advances since last August, when Brian Niccol declared 'Back to Starbucks' a thing. Niccol confidently declared that his '…experience tells me that when we get back to our core identity and consistently deliver a great experience, our customers will come back.' Indeed, the logic was sound; one study found that 78% of Gen Z respondents preferred spending on experiences rather than products. Thus, putting more effort into improving the experience was likely worthwhile. However, a problem emerged that not even Niccol may have foreseen. Specifically, that problem was a decline in overall spending, and particularly on 'unnecessary' items as uncertainty in the economy took over. Back in November 2024, Starbucks reported a drop in operating income worth around 22% of the previous total, and this was despite opening 722 new stores. But not every change is being welcomed; Niccol insisted on bringing back writing on cups, but baristas panned the practice as a time sink that slows down operations to deliver a service customers do not particularly want. Keep the Drinks Coming Despite plans to simplify the menu, Starbucks is also rolling out new drinks with almost alarming frequency. One new drink was recently revealed: a Raspberry Cream cold brew that is expected to hit July 28. That will feature Starbucks' cold brew coffee backed up with vanilla syrup and topped off with 'raspberry cream cold foam.' Plus, new reports note that the 'secret menu' is now mainstream, complete with a contest and a cash prize. Built into the 'Offers' tab of the Starbucks app, customers can order 'secret menu' items created by customer hacks. Among the new drinks are 'cookies on top,' a cold brew with vanilla syrup, vanilla sweet cream cold foam, and topped off with crumbled cookie bits. Also up is the 'dragonfruit glow-up,' which begins with the Mango Dragonfruit Lemonade Refresher, and adds peach juice and vanilla sweet cream cold foam as well. Is Starbucks Stock a Good Buy? Turning to Wall Street, analysts have a Moderate Buy consensus rating on SBUX stock based on 13 Buys, 11 Holds and one Sell assigned in the past three months, as indicated by the graphic below. After a 30.5% rally in its share price over the past year, the average SBUX price target of $95.64 per share implies 2.73% upside potential.
14-07-2025
- Entertainment
Starbucks launches Secret Menu in app with 4 new custom drink options
Plus, how customers can enter their favorite drink to contend for a cash prize. 3:57 For years, Starbucks fans have found ways to enjoy secret menu items -- custom creations that flew under the radar from the public eye -- and now, the Seattle-based coffee chain is adding a not-so-confidential offer for customers to get a taste and test their own creativity. On Monday, Starbucks announced its Secret Menu will be available in the Starbucks app, including four new drinks. What's on the new Starbucks Secret Menu? From twists on fan-favorites to completely new concoctions, the Starbucks Secret Menu, which can be found in the "offers" tab of the app, will regularly feature new drink customizations. Starting Monday, there are four beverages hitting the menu: Cookies on top: For cookies and cream lovers, order a Cold Brew with two pumps of vanilla syrup, Vanilla Sweet Cream Cold Foam and cookie crumble topping. Dragonfruit glow-up: The Mango Dragonfruit Lemonade Refresher gets an addition of peach juice that's blended and topped off with Vanilla Sweet Cream Cold Foam. Lemon, tea & pearls: Black tea and lemonade with an extra pop of flavor from raspberry-flavored popping pearls. Just add white mocha: This is a spin on the Iced Brown Sugar Oatmilk Shaken Espresso, with two pumps of White Chocolate Mocha Sauce and topped with Vanilla Sweet Cream Cold Foam. Once received, Starbucks will narrow down a final four of customized beverages and feature the finalists' creations on the secret menu from Aug. 18-25. Those top four finalists will win $5,000. Sponsored Content by Taboola
