Latest news with #ManiVishwanadh
New Indian Express
2 days ago
- Business
- New Indian Express
Milma launches one-litre bottled cow milk at Rs 70
THIRUVANANTHAPURAM: The Thiruvananthapuram Regional Co-operative Milk Producers' Union (TRCMPU) of Milma is set to roll out its latest offering, 'Milma Cow Milk', in a one-litre bottle format from Tuesday. Priced at Rs 70, the product contains 3.2% fat and 8.5% solids-not-fat, promising high nutritional value. To boost visibility and customer engagement, Milma has announced a lucky draw contest. Buyers of Milma Cow Milk on August 20 and 21 will be eligible, with 10 winners selected based on the 5-digit number printed alongside the batch code on the bottle. Each winner will receive a Rs 15,000 prize. The results will be announced on August 23 and prizes distributed at a ceremony at Milma Ksheera Bhavan on August 26. Customers purchasing two bottles of the product from supermarkets on August 20 will receive 500 ml of milk free of cost. According to chairman Mani Vishwanadh, the milk will be packaged in premium food-grade plastic bottles with a shelf life of three days under refrigeration.
The Hindu
2 days ago
- Business
- The Hindu
Milma Thiruvananthapuram regional union's bottled milk to be launched on August 19
The Thiruvananthapuram Regional Cooperative Milk Producers' Union (TRCMPU) of Milma will launch bottled milk on Tuesday (August 19, 2025). Minister for Animal Husbandry and Dairy Development J. Chinchurani will unveil the new product, named 'Milma Cow Milk,' in Thiruvananthapuram. 'Milma Cow Milk,' priced at ₹70, will initially be available at sales outlets of Milma and its agencies in Thiruvananthapuram district in one litre bottles, TRCMPU chairperson Mani Vishwanadh said here on Monday (August 18). The bottled milk will be marketed in Kollam, Pathanamthitta and Alappuzha, the other three districts covered by TRCMPU, in subsequent stages. 'Milma Cow Milk' contains 3.2 % fat and 8.5% solids non fats (SNF). The bottle is made of high quality food-grade plastic and the product has a shelf life of three days if refrigerated. 'Milma Cow Milk' promises high-quality milk procured from select Milma units under TRCMPU, ensuring high nutritional value, Ms. Vishwanadh said. Incentive for Onam In connection with Onam, TRCMPU has also decided to provide an additional incentive of ₹6 per litre for milk procured by regional union in July. Of this, dairy farmers will be given an incentive of ₹4 per litre of milk, dairy cooperative societies ₹1 per litre. ₹1 will be credited as their additional share in TRCMPU, she said. TRCMPU has earmarked ₹4.8 crore for the purpose. The TRCMPU board has also approved a proposal to provide up to ₹25,000 to farmers in medical emergencies, she said. Ghee supply to Sabarimala TRCMPU has received the order to supply around 170 tonnes of Milma ghee to Sabarimala and allied temples during October and November this year. K.R. Mohanan Pillai, member of TRCMPU Board, said an agreement has been signed in this regard between Milma and the Travancore Devaswom Board.
