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Gulf Business
3 days ago
- Business
- Gulf Business
Middle East smartphone shipments jump 15% in Q2 2025: Canalys
Image: Getty Images/ For illustrative purposes Smartphone shipments in the Middle East, excluding Turkey, rose 15 per cent year-on-year to 13.2 million units in Q2 2025, the highest quarterly volume since Q2 2019, research firm The rebound followed a slow first quarter and was driven by value-conscious buyers, festive spending and solid economic momentum, Canalys Principal Analyst Manish Pravinkumar said. The region's growth outpaced all others globally, Canalys research showed. Samsung led the market with 4.5 million units shipped, up 39 per cent from a year earlier, helped by demand for its Galaxy A series 4G models and flagship S25 series. Read: HONOR nearly doubled its shipments to 1.3 million units, boosted by retail expansion in the Gulf, AI-focused products and aggressive promotions. Xiaomi shipped 2.3 million units, flat on the year, while TRANSSION grew 13 per cent to 2 million units. Apple was steady at 1.1 million units. Shipments by other brands fell 19 per cent to 1.9 million units. AI a driving factor in popularity of phones 'AI needs to be the backbone in all vendors' strategies in the Middle East, both to capture consumers' interest, channel traction and business opportunities,' added Pravinkumar. 'The region is quickly becoming a global AI hub, led by the UAE, Saudi Arabia and Qatar, which are deeply integrating AI into their national strategies. This is resulting in growing consumer interest, making it a vital component to capture users through eye-catching features and targeted influencer campaigns, and to match technological infrastructure investments that are being built and expanded. To win, vendors must combine advanced AI features, such as real-time translation, hyper-personalised recommendations and instant content creation, with strong creator partnerships to drive engagement, shape consumer preferences and convert influence into loyalty in an increasingly competitive market,' he added. Q2 2025 Middle East smartphone shipments (million units, excluding Turkey) Here's the table with Xiaomi's note included at the bottom: Vendor Q2 2025 Shipments (million) Q2 2025 Market Share Q2 2024 Shipments (million) Q2 2024 Market Share Annual Growth Samsung 4.5 34% 3.3 28% 39% Xiaomi 2.3 17% 2.3 20% 1% TRANSSION 2.0 15% 1.8 16% 13% HONOR 1.3 10% 0.7 6% 95% Apple 1.1 8% 1.1 10% 1% Others 1.9 15% 2.4 21% -19% Total 13.2 100% 11.5 100% 15% Note: Xiaomi includes sub-brands Redmi and POCO. TRANSSION includes sub-brands Infinix, iTel and TECNO. Percentages may not add up to 100 per cent due to rounding. Info courtesy: Canalys
South China Morning Post
18-02-2025
- Business
- South China Morning Post
Chinese smartphone brands see rapid growth in Middle East, Southeast Asia
Published: 6:30pm, 18 Feb 2025 Chinese smartphone makers are gaining more ground in the Middle East and Southeast Asia, according to the latest figures by Canalys, as they ramped up expansion in emerging markets amid stiff competition at home. In the Middle East, Chinese brands Transsion, Xiaomi and Honor all saw rapid growth in 2024 to take the second, third and fifth place in the region, excluding Turkey, according to a report by Canalys on Monday. Transsion, a Shenzhen-based budget handset maker known for its dominance in Africa's smartphone market, saw its shipments in the Middle East grow 9 per cent to 8.3 million units last year, taking a 17 per cent share of the market. It was slightly ahead of Beijing-based Xiaomi, whose shipments jumped 33 per cent in 2024 to 8.1 million units, with a similar 17 per cent share. Honor, a Shenzhen-based spin-off brand from Huawei Technologies , saw the biggest gains with 67 per cent growth last year, shipping 3.2 million units, Canalys data showed. The rapid growth of Honor, which expanded 30 per cent in the fourth quarter, was 'fuelled by aggressive product launches and regional expansion, including seven new experience stores in the [United Arab Emirates] and entry into Oman and Qatar', Canalys analyst Manish Pravinkumar said. The Honor Magic 7 and Magic 7 Pro series phones were unveiled in October 2024. Photo: Weibo/ 科技小辛 The Middle East's smartphone market as a whole grew by 14 per cent, double the pace of global shipments growth. Samsung Electronics remained the leading player in the region, shipping 14.1 million units to take 30 per cent of the market. That was down from 34 per cent in 2023, but its shipments in the region were flat.
