24-05-2025
Sreeleela is the new face of a renowned English fragrance brand.
Yardley London, the iconic heritage brand with over 250 years of fragrance expertise, has announced Sreeleela as the new brand ambassador for its fragrance category in India. This collaboration aligns with a major relaunch of the brand's portfolio, spanning perfumes, deodorants, body mists, roll-ons, beauty talcs, shower gels and soaps. The new lineup features modern, premium packaging and long-lasting floral fragrances that offer an elegant yet contemporary sensory experience.
Sreeleela's radiant charm, grace, and inspiring journey make her a natural choice to represent Yardley London's timeless appeal. She embodies the brand's core values and is the perfect face for Yardley's 'Step-Up' campaign—an empowering initiative that encourages women to pursue their dreams with confidence and lead life on their own terms.
Speaking on the partnership, Sreeleela shared, 'Fragrance is a personal and powerful form of self-expression. The brand, with its rich legacy and modern sensibility, truly resonates with today's woman. I'm excited to represent a brand that so beautifully blends the classic with the contemporary.'
Manish Vyas, CEO of Yardley India, added, 'We have relaunched our complete portfolio in India and introduced a new range of body mists, perfumes and exciting multi-piece gift packs. This relaunch is a celebration of fine craftsmanship and innovation, offering Indian women a fragrance experience that inspires them to become their best selves and step up. Sreeleela — with her achievements, youthful energy, elegance and strength — perfectly represents the values our brand stands for.'
Renowned for crafting perfumes that capture the essence of nature, Yardley London continues its legacy by masterfully blending exotic ingredients with artisanal finesse. With this relaunch and new brand ambassador, Yardley is poised to strengthen its connection with the modern Indian woman—offering a range of fragrances that reflect heritage and aspiration.
