Latest news with #ManuChaudhary
Business Wire
2 days ago
- Business
- Business Wire
ImageKit Streamlines Media Personalization at Scale for Customer-Centric Visual Experiences
NEWARK, Del.--(BUSINESS WIRE)-- ImageKit, a unified image and video API platform with integrated digital asset management (DAM), unveiled powerful enhancements to its personalization capabilities, making it easier for brands to deliver tailored visual experiences at scale. From dynamic banners and personalized email creatives to customized video experiences, ImageKit empowers marketing and tech teams to produce thousands of visual variants in real-time. These assets are created programmatically using ImageKit's URL-based Layers Transformation API, eliminating the need for manual design work. With these upgrades, ImageKit is giving teams the building blocks to personalize media programmatically, without slowing down execution, sacrificing brand standards, or relying on complex tools. Targeted visuals are key to driving deeper engagement, improving relevance, and increasing conversion rates. However, delivering them at scale has often required time-intensive design workflows or expensive automation tools. ImageKit addresses these challenges by enabling on-the-fly transformations through image and video URLs using simple parameters. This approach removes production bottlenecks, shortens campaign timelines, and ensures consistency across every visual touchpoint. 'As brands expand across markets, channels, and audience segments, media personalization is no longer a luxury; it's a necessity,' said Manu Chaudhary, Co-founder and CTO, ImageKit. 'With these upgrades, we're giving teams the building blocks to personalize media programmatically, without slowing down execution, sacrificing brand standards, or relying on complex tools.' At the core of this upgrade is ImageKit's URL-based Layers Transformation API, which allows businesses to dynamically layer text, images, or videos on top of visual assets simply by using URL transformation parameters. With the Layers API, teams can unlock a wide range of media personalization use cases, including: Text overlays for product details: Brands can display dynamic product names, specifications, or pricing directly on visuals; ideal for marketplaces, e-commerce platforms, catalogs, and promotional creatives with frequently changing inventories. Visual integration of ratings and offers: Real-time ratings, time-sensitive offers, and discount tags can be overlaid onto images and videos programmatically. These elements enhance visibility and create urgency, helping brands improve click-through rates and drive purchase decisions across digital channels. Brand watermarks and identifiers: Logos, taglines, compliance marks, or legal disclaimers can be layered consistently across visuals. This ensures brand integrity, enforces asset usage guidelines, and protects creative content across distribution channels. Personalized coupon codes: Brands can dynamically embed unique coupon codes into visuals at the time of media delivery using secure, URL-based transformations. These targeted incentives help drive repeat purchases, reward loyal customers, and re-engage users who have dropped off. Localization via multi-lingual creatives: Using the Layers API, translated content can be programmatically overlaid on images and videos for different languages and regions, enabling effortless localization from a single visual template. User-specific marketing creatives: Personalized visuals can be generated for landing pages, in-app screens, emails, and ad creatives by dynamically embedding user names, avatars, preferences, or behavior-based content, enabling tailored experiences across the customer journey at scale. Subtitles for videos: Subtitles can be dynamically added to videos by URL-based transformations without using any video editing tools. Brands can easily adjust subtitle styling with parameters for font family, size, background color, etc., to match their visual guidelines. Beyond styling, ImageKit's Layers API supports precise control over overlay placement through relative positioning, allowing users to define overlay position without knowing the exact dimensions of the base image or video. For example, overlays can be positioned using intuitive relative values like top_left, center, or bottom_right via the lfo parameter; or even placed at specific percentage offsets from the edges (e.g., 10% from the top and left). For video assets, overlays can also be timed to appear at specific moments during playback, enabling contextual messages, callouts, or branding that reinforce key messaging at the right time. ImageKit customers are already leveraging these personalization capabilities to enhance visual engagement and increase shareability across channels. "Over 30% of our users engage with the personalized graphics and post it on social media, which helps us get more users because of Curtsy's branding on the shared image. It's like a wow factor at the end of the product upload process and is popular with users wanting to promote their product sales on other platforms", said David, a co-founder at Curtsy. This release redefines personalization as a scalable business strategy rather than a design-intensive process. To learn more about ImageKit's personalization capabilities, visit About ImageKit is a unified Image and Video API combined with an AI-powered Digital Asset Management (DAM) platform. It empowers developers and marketers to deliver flawless visual experiences across the web. Offering automatic media optimization, over 50 real-time transformations, and superfast content delivery via a global CDN, ImageKit simplifies how you handle and deliver images and videos. Its integrated DAM further enhances asset management, visual search, and team collaboration. Trusted by over 250,000 developers and 2,000+ businesses globally, ImageKit enables developers to ship faster, marketers to iterate freely, and your users to enjoy flawless visuals everywhere.
Yahoo
10-07-2025
- Business
- Yahoo
ImageKit Launches AI Image Editing Suite to Accelerate Visual Production and Transform Creative Workflows
NEWARK, Del., July 10, 2025--(BUSINESS WIRE)--ImageKit, a unified image and video API platform with integrated digital asset management (DAM), announced a groundbreaking expansion of its AI-powered image editing capabilities, equipping businesses to streamline repetitive design tasks, reduce production costs, and speed up product time-to-market. Powered by simple URL-based transformation parameters, these enhancements bring scalable automation, intuitive workflows for developers and designers, and real-time delivery of brand-consistent visuals. "AI is redefining what's possible in creative production," said Manu Chaudhary, co-founder & CTO, ImageKit. "With our latest AI image editing features, we're empowering teams to go from concept to production-ready visuals in seconds without the need for reshoots, manual editing, or complex tools. This is about creative freedom at scale, where performance, brand consistency, and speed no longer compete with one another; they converge." A standout feature in this release is AI generative fill, which intelligently extends any image to a new width or height by painting missing pixels contextually, with the added flexibility to control what gets filled. Whether transforming a vertical product shot into a panoramic hero banner or adapting visuals for multiple screen sizes, generative fill replaces traditional reshoots and redesigns with intelligent automation, cutting both time and costs. AI background change makes it possible to instantly replace an image's background. ImageKit's AI composes different scenes behind the subject with photo-realistic precision. This removes production bottlenecks tied to manual editing and repeated shoots, helping creative teams to generate diverse photography variations from a single source image. Businesses can swiftly respond to evolving seasonal, regional, or thematic demands, streamlining production, accelerating localization, and delivering cohesive brand experiences at scale. ImageKit also introduces AI background removal with realistic shadow generation, using advanced AI models to isolate subjects and apply natural drop shadows. This ensures studio-quality output for product catalogs, marketplace listings, and advertising creatives, without manual retouching. Companies can now deliver consistent, polished visuals across entire product lines with a fraction of the traditional effort and cost. Prompt-based image editing enables users to transform visuals simply by describing the changes they want in natural language. Whether it's garnishing a vanilla cake with strawberries or turning a bright daytime scene into a moonlit setting, AI edits are rendered with lifelike precision and contextual accuracy. Another key enhancement is AI image upscaling, which intelligently enhances the resolution of low-quality visuals. Ideal for repurposing legacy or user-generated content and delivering crisp display on high-resolution screens, this tool ensures that brands no longer need to reshoot or abandon older assets, preserving creative investments and expanding reuse opportunities across channels. ImageKit's smart and object-aware cropping intelligently detects focal points like faces, products, or any of 80+ supported objects to deliver perfectly framed thumbnails and banners from a single master image. With simple URL parameters like "fo-auto" or "fo-", teams can automate cropping at scale, allowing them to shift focus from repetitive production tasks to high-impact creative work. These AI enhancements are designed to work effortlessly with users' existing storage (S3, Google Cloud Storage, Azure Blob, etc.) and media delivery pipelines, making it easy for teams to adopt ImageKit AI with plug-and-play simplicity. About ImageKit is a unified Image and Video API combined with an AI-powered Digital Asset Management (DAM) platform. It empowers developers and marketers to deliver flawless visual experiences across the web. Offering automatic media optimization, over 50 real-time transformations, and superfast content delivery via a global CDN, ImageKit simplifies how you handle and deliver images and videos. Its integrated DAM further enhances asset management, visual search, and team collaboration. Trusted by over 250,000 developers and 2,000+ businesses globally, ImageKit enables developers to ship faster, marketers to iterate freely, and your users to enjoy flawless visuals everywhere. View source version on Contacts Rajat AnandSenior Marketing Managerrajat@ Sign in to access your portfolio
Yahoo
10-07-2025
- Business
- Yahoo
ImageKit Launches AI Image Editing Suite to Accelerate Visual Production and Transform Creative Workflows
NEWARK, Del., July 10, 2025--(BUSINESS WIRE)--ImageKit, a unified image and video API platform with integrated digital asset management (DAM), announced a groundbreaking expansion of its AI-powered image editing capabilities, equipping businesses to streamline repetitive design tasks, reduce production costs, and speed up product time-to-market. Powered by simple URL-based transformation parameters, these enhancements bring scalable automation, intuitive workflows for developers and designers, and real-time delivery of brand-consistent visuals. "AI is redefining what's possible in creative production," said Manu Chaudhary, co-founder & CTO, ImageKit. "With our latest AI image editing features, we're empowering teams to go from concept to production-ready visuals in seconds without the need for reshoots, manual editing, or complex tools. This is about creative freedom at scale, where performance, brand consistency, and speed no longer compete with one another; they converge." A standout feature in this release is AI generative fill, which intelligently extends any image to a new width or height by painting missing pixels contextually, with the added flexibility to control what gets filled. Whether transforming a vertical product shot into a panoramic hero banner or adapting visuals for multiple screen sizes, generative fill replaces traditional reshoots and redesigns with intelligent automation, cutting both time and costs. AI background change makes it possible to instantly replace an image's background. ImageKit's AI composes different scenes behind the subject with photo-realistic precision. This removes production bottlenecks tied to manual editing and repeated shoots, helping creative teams to generate diverse photography variations from a single source image. Businesses can swiftly respond to evolving seasonal, regional, or thematic demands, streamlining production, accelerating localization, and delivering cohesive brand experiences at scale. ImageKit also introduces AI background removal with realistic shadow generation, using advanced AI models to isolate subjects and apply natural drop shadows. This ensures studio-quality output for product catalogs, marketplace listings, and advertising creatives, without manual retouching. Companies can now deliver consistent, polished visuals across entire product lines with a fraction of the traditional effort and cost. Prompt-based image editing enables users to transform visuals simply by describing the changes they want in natural language. Whether it's garnishing a vanilla cake with strawberries or turning a bright daytime scene into a moonlit setting, AI edits are rendered with lifelike precision and contextual accuracy. Another key enhancement is AI image upscaling, which intelligently enhances the resolution of low-quality visuals. Ideal for repurposing legacy or user-generated content and delivering crisp display on high-resolution screens, this tool ensures that brands no longer need to reshoot or abandon older assets, preserving creative investments and expanding reuse opportunities across channels. ImageKit's smart and object-aware cropping intelligently detects focal points like faces, products, or any of 80+ supported objects to deliver perfectly framed thumbnails and banners from a single master image. With simple URL parameters like "fo-auto" or "fo-", teams can automate cropping at scale, allowing them to shift focus from repetitive production tasks to high-impact creative work. These AI enhancements are designed to work effortlessly with users' existing storage (S3, Google Cloud Storage, Azure Blob, etc.) and media delivery pipelines, making it easy for teams to adopt ImageKit AI with plug-and-play simplicity. About ImageKit is a unified Image and Video API combined with an AI-powered Digital Asset Management (DAM) platform. It empowers developers and marketers to deliver flawless visual experiences across the web. Offering automatic media optimization, over 50 real-time transformations, and superfast content delivery via a global CDN, ImageKit simplifies how you handle and deliver images and videos. Its integrated DAM further enhances asset management, visual search, and team collaboration. Trusted by over 250,000 developers and 2,000+ businesses globally, ImageKit enables developers to ship faster, marketers to iterate freely, and your users to enjoy flawless visuals everywhere. View source version on Contacts Rajat AnandSenior Marketing Managerrajat@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
10-07-2025
- Business
- Business Wire
ImageKit Launches AI Image Editing Suite to Accelerate Visual Production and Transform Creative Workflows
NEWARK, Del.--(BUSINESS WIRE)-- ImageKit, a unified image and video API platform with integrated digital asset management (DAM), announced a groundbreaking expansion of its AI-powered image editing capabilities, equipping businesses to streamline repetitive design tasks, reduce production costs, and speed up product time-to-market. Powered by simple URL-based transformation parameters, these enhancements bring scalable automation, intuitive workflows for developers and designers, and real-time delivery of brand-consistent visuals. ImageKit is empowering teams to go from concept to production-ready visuals in seconds without the need for reshoots, manual editing, or complex tools. 'AI is redefining what's possible in creative production,' said Manu Chaudhary, co-founder & CTO, ImageKit. 'With our latest AI image editing features, we're empowering teams to go from concept to production-ready visuals in seconds without the need for reshoots, manual editing, or complex tools. This is about creative freedom at scale, where performance, brand consistency, and speed no longer compete with one another; they converge.' A standout feature in this release is AI generat ive f ill, which intelligently extends any image to a new width or height by painting missing pixels contextually, with the added flexibility to control what gets filled. Whether transforming a vertical product shot into a panoramic hero banner or adapting visuals for multiple screen sizes, generative fill replaces traditional reshoots and redesigns with intelligent automation, cutting both time and costs. AI background change makes it possible to instantly replace an image's background. ImageKit's AI composes different scenes behind the subject with photo-realistic precision. This removes production bottlenecks tied to manual editing and repeated shoots, helping creative teams to generate diverse photography variations from a single source image. Businesses can swiftly respond to evolving seasonal, regional, or thematic demands, streamlining production, accelerating localization, and delivering cohesive brand experiences at scale. ImageKit also introduces AI background removal with realistic shadow generation, using advanced AI models to isolate subjects and apply natural drop shadows. This ensures studio-quality output for product catalogs, marketplace listings, and advertising creatives, without manual retouching. Companies can now deliver consistent, polished visuals across entire product lines with a fraction of the traditional effort and cost. Prompt-based image editing enables users to transform visuals simply by describing the changes they want in natural language. Whether it's garnishing a vanilla cake with strawberries or turning a bright daytime scene into a moonlit setting, AI edits are rendered with lifelike precision and contextual accuracy. Another key enhancement is AI image upscaling, which intelligently enhances the resolution of low-quality visuals. Ideal for repurposing legacy or user-generated content and delivering crisp display on high-resolution screens, this tool ensures that brands no longer need to reshoot or abandon older assets, preserving creative investments and expanding reuse opportunities across channels. ImageKit's smart and object-aware cropping intelligently detects focal points like faces, products, or any of 80+ supported objects to deliver perfectly framed thumbnails and banners from a single master image. With simple URL parameters like 'fo-auto' or 'fo-', teams can automate cropping at scale, allowing them to shift focus from repetitive production tasks to high-impact creative work. These AI enhancements are designed to work effortlessly with users' existing storage (S3, Google Cloud Storage, Azure Blob, etc.) and media delivery pipelines, making it easy for teams to adopt ImageKit AI with plug-and-play simplicity. About ImageKit is a unified Image and Video API combined with an AI-powered Digital Asset Management (DAM) platform. It empowers developers and marketers to deliver flawless visual experiences across the web. Offering automatic media optimization, over 50 real-time transformations, and superfast content delivery via a global CDN, ImageKit simplifies how you handle and deliver images and videos. Its integrated DAM further enhances asset management, visual search, and team collaboration. Trusted by over 250,000 developers and 2,000+ businesses globally, ImageKit enables developers to ship faster, marketers to iterate freely, and your users to enjoy flawless visuals everywhere.
Business Wire
30-06-2025
- Business
- Business Wire
ImageKit Achieves AWS Retail Competency Status
NEWARK, Del.--(BUSINESS WIRE)-- ImageKit, a unified image and video API platform with integrated digital asset management (DAM), announced today that it has achieved Amazon Web Services (AWS) Retail Competency status. This designation recognizes ImageKit's proven ability to help retailers accelerate time-to-market, deliver visually engaging experiences, and reduce media infrastructure costs, all without complex migrations or operational disruption. With ImageKit, retailers can instantly transform and deliver their assets stored in Amazon S3 through the URL - no migration, no duplication. Share Achieving the AWS Retail Competency differentiates ImageKit as an AWS Partner Network (APN) member that provides specialized software designed to help enterprises adopt, develop, and deploy complex projects on AWS. To receive the designation, APN members must possess deep AWS expertise and deliver solutions seamlessly on AWS. "Achieving the AWS Retail Competency highlights how seamlessly ImageKit integrates into the AWS environment,' said Manu Chaudhary, co-founder and CTO of ImageKit. 'Many of our customers already store their media assets in Amazon S3, and with ImageKit, they can instantly transform and deliver those assets through the URL - no migration, no duplication. Combined with AWS's scalable and secure infrastructure, we help retailers build rich, media-driven experiences with minimal effort.' ImageKit offers 50+ real-time image and video transformations that can be applied directly via URL, along with a developer-friendly platform to store, manage, and deliver high-quality media assets at scale. Retailers can automate image and video resizing, format and quality optimization, dynamic personalization, adaptive video streaming, and AI-powered enhancements like background removal or image upscaling—all with minimal integration effort. Designed for speed and flexibility, ImageKit helps businesses go live in minutes by connecting existing storage or leveraging the ImageKit DAM. AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify Consulting and Technology APN Partners with deep industry experience and expertise. 'Our entire technology team is comfortable using ImageKit. When we need a new image size or layout, we just tweak the URL parameters and ship,' said the Curtsy engineering team. About ImageKit - is a unified image and video API plus an AI-based digital asset management platform. It provides on-the-fly image and video resizing, automatic optimization with CDN delivery, and integrated digital asset management for images and videos. Trusted by over 250,000 developers in 80+ countries, ImageKit is a critical component of the tech stacks of organizations worldwide, enabling tech, marketing, and creative teams to seamlessly manage, transform, and collaborate on images and videos alike.
