Latest news with #MarceloPascoa
Yahoo
25-03-2025
- Sport
- Yahoo
Coors Light Turns Obstructed Views into Chill Brews for Baseball Home Openers
Fans Can Use A.I. To Scan Their View and Unlock Obstructed Brews CHICAGO, March 25, 2025 /PRNewswire/ -- Home Openers are all about fresh starts, the crack of the bat, and ice-cold beer. Passionate baseball fans will grab any seat just to soak in the game day energy, but not every seat in the stadium is made equal – some come with a less-than-ideal view, whether it's a concrete pillar, a foul pole, or an overhang deck blocking the action. That's why this season, Coors Light is making Home Openers a little more chill with Obstructed Brews, rewarding select fans sitting in obstructed-view seats with Coors Light, on us. On March 27, the Arizona Diamondbacks' Home Opener, and April 4, New York Mets' Home Opener, fans at Chase Field and Citi Field can turn their less-than-chill seats into an ice-cold brew* in just a few easy steps: Check your view: Got a foul pole photobombing your game day? Yeah, that's not ideal. Snap the struggle: Visit and take a picture of whatever's blocking your prime baseball-watching experience. Send it our way: Upload your photo and let Coors Light's AI-powered system do its thing. Score a chill upgrade: If your seat is deemed "less-than-chill," we'll make it up to you with a Coors Light. "Baseball fans are so passionate that they'll take any seat in the stadium just to be part of the action, especially for Home Openers. We're transforming these not so prime spots into premium seats with a Coors Light on us," said Marcelo Pascoa, VP of Marketing at Coors Light. "Because if you're chill enough to sit in one of these seats, you deserve a chill brew." Obstructed Brews are available for a limited time while supplies last. To learn more and participate, visit and @CoorsLight on Instagram. *NO PURCHASE NECESSARY. For Diamondbacks: Promotion occurs during the 3/27/25 home game. For Mets: Promotion occurs during the 4/4/25 home game. Promotion begins at start of game and ends at game conclusion or when all Obstructed View redemptions have been claimed, whichever occurs first. Open only to legal residents of 50 U.S. (D.C.). Must be of legal drinking age. See Official Rules for details, including how to enter, odds, prize details, and restrictions. "Brew" awarded as a Venmo payment. ABOUT MOLSON COORS BEVERAGE COMPANYFor more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions. MEDIA CONTACTSALISON BROD MARKETING + COMMUNICATIONSBrooke Scher Moganbrooke@ MOLSON COORS BEVERAGE COMPANYVincent View original content to download multimedia: SOURCE Coors Light Sign in to access your portfolio
Yahoo
10-02-2025
- Entertainment
- Yahoo
Super Bowl hangover? Coors Light has answer with 'case of the Mondays' beer: How to get it
Hungover from Super Bowl? Not if you keep drinking! And Coors Light has the perfect solution. The national beer company has transformed the dreaded "case of the Mondays" into a literal case of beer. Unveiled in a Super Bowl Sunday evening commercial, the aptly named Mondays Lights offers a much better alternative to suffering through the Monday Blues. 'Let's face it: the Monday after the Big Game takes 'Case of the Mondays' to a whole new level,' said Marcelo Pascoa, Vice President of Marketing at Coors Light, in a news release. 'So, we thought, why not turn that classic 'Case of the Mondays' into a literal case of Coors Light? Mondays Light is our way of reminding fans to Choose Chill on one of the worst Mondays of the year.' Here's how to get a case. More: Take a peek: Star-studded Uber Eats ad for Super Bowl 2025 featuring Matthew McConaughey Coors Light unveiled its 2025 Super Bowl ad last Monday, humorously depicting football fans struggling through the "dreaded Monday after the national championship" — except in this version, every fan is a sloth, unable to keep up with the day's tasks. This year, Coors Light is bringing the phrase to life with Mondays Light, a limited-edition beer case designed to "bring chill to one of the worst Mondays of the year" — the day after the Super Bowl. Mondays Light is available for a limited time at retailers nationwide, including: Walmart Target H-E-B Walgreens Spec's Central Market Twin Liquors You can also search for your local retail here. Fans can also purchase Case of the Mondays merchandise, including shirts, matching sweat sets, and hats, at There's also a chance to win a Coors Light for every Monday of the year on the Coors Light website. This article originally appeared on Austin American-Statesman: Coors Light drops new Monday beer during Super Bowl. How to get a case
USA Today
09-02-2025
- Entertainment
- USA Today
Coors Light turns a 'case of the Mondays' into literal cases of beer: How to get one
Coors Light turns a 'case of the Mondays' into literal cases of beer: How to get one Show Caption Hide Caption Super Bowl commercials aren't cheap. Here's what brands pay. Brands like Dunkin', Uber Eats and Coors Light are willing to pay millions of dollars for Super Bowl commercials If you've ever had a "case of the Mondays," you know that oftentimes means oversleeping your alarm, getting stuck in traffic, forgetting your cell phone or wallet at home, or all three. This year, Coors Light is turning the phrase into a literal case of beer with Mondays Light, which is new limited-time packaging "designed to bring chill to one of the worst Mondays of the year" − the Monday after the Super Bowl. Mondays Light are available for purchase at retailers nationwide for a limited time. 'Let's face it: the Monday after the Big Game takes 'Case of the Mondays' to a whole new level,' said Marcelo Pascoa, Vice President of Marketing at Coors Light, in a news release. 'So, we thought, why not turn that classic 'Case of the Mondays' into a literal case of Coors Light? Mondays Light is our way of reminding fans to Choose Chill on one of the worst Mondays of the year.' Case of the Mondays merchandise, including shirts, matching sweat sets, hats and more, are also available for purchase at Coors Light unveils 2025 Super Bowl ad Coors Light on Monday unveiled its 2025 Super Bowl ad, which aims to highlight just how tough a "case of the Mondays" can really be. In the commercial, football fans are forced to face the "dreaded Monday after the national championship," except in this version, each fan is a sloth. "Chaos ensues as the sluggish sloths struggle through everyday tasks: bagging groceries, sifting through emails, and even taking part in an epic, slow-motion chase," the company said in a news release. A 30-second version of the commercial will air during the first half of Super Bowl 59 on Sunday, according to the brand. You can watch the full 60-second ad below. Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@
Yahoo
09-02-2025
- Entertainment
- Yahoo
Coors Light turns a 'case of the Mondays' into literal cases of beer: How to get one
If you've ever had a "case of the Mondays," you know that oftentimes means oversleeping your alarm, getting stuck in traffic, forgetting your cell phone or wallet at home, or all three. This year, Coors Light is turning the phrase into a literal case of beer with Mondays Light, which is new limited-time packaging "designed to bring chill to one of the worst Mondays of the year" − the Monday after the Super Bowl. Mondays Light are available for purchase at retailers nationwide for a limited time. 'Let's face it: the Monday after the Big Game takes 'Case of the Mondays' to a whole new level,' said Marcelo Pascoa, Vice President of Marketing at Coors Light, in a news release. 'So, we thought, why not turn that classic 'Case of the Mondays' into a literal case of Coors Light? Mondays Light is our way of reminding fans to Choose Chill on one of the worst Mondays of the year.' Case of the Mondays merchandise, including shirts, matching sweat sets, hats and more, are also available for purchase at Coors Light on Monday unveiled its 2025 Super Bowl ad, which aims to highlight just how tough a "case of the Mondays" can really be. In the commercial, football fans are forced to face the "dreaded Monday after the national championship," except in this version, each fan is a sloth. "Chaos ensues as the sluggish sloths struggle through everyday tasks: bagging groceries, sifting through emails, and even taking part in an epic, slow-motion chase," the company said in a news release. A 30-second version of the commercial will air during the first half of Super Bowl 59 on Sunday, according to the brand. You can watch the full 60-second ad below. Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@ This article originally appeared on USA TODAY: Coors Light unveils 'Mondays Light' for day after Super Bowl
