Latest news with #MarjaneGroup
Ya Biladi
14-04-2025
- Business
- Ya Biladi
Marjane Group and Pathé partner to develop cinema complexes across Morocco
Marjane Group and Pathé have announced a strategic partnership to establish multiple cinema complexes across Morocco, pending the necessary approvals. This collaboration supports Marjane Group's ambition to expand its leisure offerings by transforming its shopping centers into dynamic destinations that merge retail, culture, and entertainment. The partnership leverages the complementary strengths of Marjane Group's real estate expertise and Pathé's cinematic know-how. The shared objective is to provide Moroccan audiences with a modern, immersive, and accessible cinema experience through a nationwide network of multiplexes featuring cutting-edge technology and digital services. «This partnership marks a new step in our strategy to develop a high-value offering at the intersection of retail, leisure, and culture», said Ayoub Azami, CEO of Marjane Group. He also sees the initiative as a lever to support Morocco's ambitions in the Cultural and Creative Industries sector. For Jérôme Seydoux, President of Pathé, the collaboration builds on a longstanding bond between Morocco and cinema: «Many Pathé productions have been filmed in Morocco. Together, we will create cinemas that meet the highest international standards». Pathé opened its first complex in Morocco in December 2023 at Californie Mall in Casablanca. The eight-screen multiplex—which includes an IMAX Laser and a 4DX theater—already reflects this vision with an immersive, digital experience focused on the artistic scene. A key player in large-scale retail since 1990, Marjane Group operates more than 200 retail locations in 40 cities and attracts over 100 million visitors annually. Pathé, meanwhile, manages 128 cinemas across seven countries, with a strong focus on innovation and premium development.
Ya Biladi
27-02-2025
- Business
- Ya Biladi
Mazeej Mall, Marjane's first next-gen retail park in Laayoune
Marjane Group inaugurated its first next-generation retail park in southern Morocco on Wednesday, specifically in Laayoune. Located on Mohammed VI Avenue, Mazeej Mall is managed by Marjane Reim, the Marjane Group subsidiary responsible for overseeing the company's commercial real estate assets, according to a press release. The project represents an investment of over 260 million dirhams and spans a total area of 60,000 m², including 30,000 m² of covered space. Mazeej Mall features an 11,000 m² hypermarket, a 5,400 m² home furnishings section, and 34 stores covering more than 13,000 m². It also includes a 1,500 m² outdoor children's play area and an indoor leisure space of over 700 m². For added convenience, the mall offers free parking with 555 spaces and a 1,300 m² service station. Mazeej Mall's retail mix includes local, national, and international brands across various sectors, including fashion, electronics, home appliances, furniture, cosmetics, beauty, services, and Saharan artisanal products. Among the national brands present at the mall are Electroplanet, Inwi, Attijariwafa Bank, Yasmine Fun Park, Kounouz, Rosabella, Razana, Marwa, Olga, Carly, Giomi, Faydoul Tours, Locamed, Les Drugstores Du Maroc, Wojooh, Afriquia, Keito, and Gorena. Shoppers will also find international brands such as Celio, Yves Rocher, Bayt Alqurachi, Alain Afflelou, Lee Cooper, Gotcha, and Mieivic. According to Marjane Group, the development of Mazeej Mall is part of a broader initiative to stimulate the local economy and address employment demands. The project is expected to create around 1,000 direct and indirect jobs. These jobs will span various sectors, including retail management, maintenance, security, and customer service. Mazeej Mall blends seamlessly into the urban landscape, drawing inspiration from traditional Saharan souks and caravanserais. Its architectural design pays tribute to local heritage, featuring open and airy spaces.
