Latest news with #MarkBarrocas
Yahoo
a day ago
- Business
- Yahoo
SharkNinja Races into the Hollywood Spotlight with F1® THE MOVIE APXGP Team Sponsorship and Limited-Edition APXGP Performance Collection
The innovation engine behind category-defining Shark and Ninja brands brings its precision, power, and performance to the global stage as a partner in one of the summer's most-anticipated films NEEDHAM, Mass., June 09, 2025--(BUSINESS WIRE)--SharkNinja, Inc. (NYSE: SN), a leading global product design and technology company, is proud to announce its partnership with Apple Original Films' F1® The Movie, only in theaters and IMAX® this summer, from Warner Bros. Pictures. As a sponsor of the film's APXGP racing team, the collaboration brings SharkNinja's high-performance ethos to the fast-paced world of cinematic racing. This high-impact brand integration puts SharkNinja at the intersection of design, performance, and culture, celebrating shared values like speed, resilience, and precision engineering, all of which have fueled the creation of its category-defining products. "SharkNinja's partnership with F1® The Movie's APXGP racing team marks a bold step onto the global stage, showcasing SharkNinja as the innovation engine behind two consumer-beloved brands that have sparked excitement and created cultural moments of their own," said Mark Barrocas, CEO of SharkNinja. "Like the characters in the film, we're always pushing to do more, do better, and defy expectations - with precision, ingenuity, and an unwavering drive to keep raising the bar. Through disruptive, problem-solving innovation, our products have earned a place in millions of homes - and we're proud to spotlight the company and the team behind the breakthroughs that are transforming daily life and making a positive impact on people around the world, every single day." To bring this partnership to life for consumers, SharkNinja is launching the limited-edition APXGP Performance Collection inspired by F1® The Movie. This official film collection, available now, features sleek, modern black and gold versions of seven of the brand's most beloved products, including: The Ninja® CREAMi® Ice Cream Maker transforms frozen solid bases into ice cream, sorbets, milkshakes, and more at the touch of a button. From healthy to indulgent, the Ninja® CREAMi® can create frozen treats as unique as you are! Ninja FrostVault™ Wheeled Cooler with Dry Zone features FrostVault Technology for fridge-temp dry storage, premium ice retention, and rugged design—perfect for keeping food and drinks cold, dry, and organized on any adventure. Shark PowerDetect™ 2-in-1 Robot Vacuum and Mop with NeverTouch™ Pro Base is a 2-in-1 intelligent robot that powerfully vacuums and wet mops at the same time, so you don't have to. Shark FlexBreeze™ Pro Mist is an ultra-powerful indoor and outdoor fan with up to 70 ft reach, bringing the breeze with portable outdoor misting and whisper-quiet performance. Transforms from pedestal to tabletop, corded or cordless, with long-lasting battery. Shark PowerDetect™ Clean & Empty System delivers the best debris cleaning1 of any cordless vacuum, plus an Auto-Empty dock that charges and empties after every clean. Shark® SpeedStyleTM Pro styles salon-quality looks with professional power at home and no heat damage. Includes Scalp Shield — designed to protect new hair growth from extreme heat. Shark FlexStyle® Air Styling & Drying System easily transforms between a powerful, fast, no-heat-damage hair dryer, and an ultra-versatile multi-styler. Curl, volumize, smooth, dry. Moviegoers will see SharkNinja's sponsorship of APXGP, the race team depicted in F1® The Movie, when they experience it on the big screen. The limited-edition line launch will be supported by custom co-branded television spots and eagle-eyed viewers will have the opportunity to spot some SharkNinja favorite products in F1® The Movie. Each product in this collection was carefully curated for its commonalities with the race cars from Team APXGP: speed, power and technology. The SharkNinja limited-edition APXGP Performance Collection inspired by F1® The Movie is now available on and for a limited time. 1Based on Geomean of ASTMF2607 and IEC62885-2(5.5) vs cordless market. About SharkNinjaSharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit About F1® The MovieApple Original Films and Warner Bros. Pictures Present A Monolith Pictures / Jerry Bruckheimer / Plan B Entertainment / Dawn Apollo Films Production, A Joseph Kosinski Film, F1® The Movie, distributed worldwide by Warner Bros. Pictures, in theaters and IMAX® nationwide on June 27, 2025 and internationally beginning 25 June 2025. View source version on Contacts SharkNinja Contacts Public Relations: PR@ Investor Relations: IR@
Business Wire
a day ago
- Automotive
- Business Wire
SharkNinja Races into the Hollywood Spotlight with F1 ® THE MOVIE APXGP Team Sponsorship and Limited-Edition APXGP Performance Collection
NEEDHAM, Mass.--(BUSINESS WIRE)--SharkNinja, Inc. (NYSE: SN), a leading global product design and technology company, is proud to announce its partnership with Apple Original Films' F1 ® The Movie, only in theaters and IMAX ® this summer, from Warner Bros. Pictures. As a sponsor of the film's APXGP racing team, the collaboration brings SharkNinja's high-performance ethos to the fast-paced world of cinematic racing. This high-impact brand integration puts SharkNinja at the intersection of design, performance, and culture, celebrating shared values like speed, resilience, and precision engineering, all of which have fueled the creation of its category-defining products. 'SharkNinja's partnership with F1® The Movie's APXGP racing team marks a bold step onto the global stage, showcasing SharkNinja as the innovation engine behind two consumer-beloved brands, Shark and Ninja," said Mark Barrocas, CEO of SharkNinja. Share 'SharkNinja's partnership with F1 ® The Movie 's APXGP racing team marks a bold step onto the global stage, showcasing SharkNinja as the innovation engine behind two consumer-beloved brands that have sparked excitement and created cultural moments of their own,' said Mark Barrocas, CEO of SharkNinja. 'Like the characters in the film, we're always pushing to do more, do better, and defy expectations - with precision, ingenuity, and an unwavering drive to keep raising the bar. Through disruptive, problem-solving innovation, our products have earned a place in millions of homes - and we're proud to spotlight the company and the team behind the breakthroughs that are transforming daily life and making a positive impact on people around the world, every single day.' To bring this partnership to life for consumers, SharkNinja is launching the limited-edition APXGP Performance Collection inspired by F1 ® The Movie. This official film collection, available now, features sleek, modern black and gold versions of seven of the brand's most beloved products, including: The Ninja® CREAMi® Ice Cream Maker transforms frozen solid bases into ice cream, sorbets, milkshakes, and more at the touch of a button. From healthy to indulgent, the Ninja ® CREAMi ® can create frozen treats as unique as you are! Ninja FrostVault™ Wheeled Cooler with Dry Zone features FrostVault Technology for fridge-temp dry storage, premium ice retention, and rugged design—perfect for keeping food and drinks cold, dry, and organized on any adventure. Shark PowerDetect™ 2-in-1 Robot Vacuum and Mop with NeverTouch™ Pro Base is a 2-in-1 intelligent robot that powerfully vacuums and wet mops at the same time, so you don't have to. Shark FlexBreeze™ Pro Mist is an ultra-powerful indoor and outdoor fan with up to 70 ft reach, bringing the breeze with portable outdoor misting and whisper-quiet performance. Transforms from pedestal to tabletop, corded or cordless, with long-lasting battery. Shark PowerDetect™ Clean & Empty System delivers the best debris cleaning 1 of any cordless vacuum, plus an Auto-Empty dock that charges and empties after every clean. Shark ® SpeedStyle TM Pro styles salon-quality looks with professional power at home and no heat damage. Includes Scalp Shield — designed to protect new hair growth from extreme heat. Shark FlexStyle ® Air Styling & Drying System easily transforms between a powerful, fast, no-heat-damage hair dryer, and an ultra-versatile multi-styler. Curl, volumize, smooth, dry. Moviegoers will see SharkNinja's sponsorship of APXGP, the race team depicted in F1 ® The Movie, when they experience it on the big screen. The limited-edition line launch will be supported by custom co-branded television spots and eagle-eyed viewers will have the opportunity to spot some SharkNinja favorite products in F1 ® The Movie. Each product in this collection was carefully curated for its commonalities with the race cars from Team APXGP: speed, power and technology. The SharkNinja limited-edition APXGP Performance Collection inspired by F1 ® The Movie is now available on and for a limited time. 1 Based on Geomean of ASTMF2607 and IEC62885-2(5.5) vs cordless market. About SharkNinja SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit About F1 ® The Movie Apple Original Films and Warner Bros. Pictures Present A Monolith Pictures / Jerry Bruckheimer / Plan B Entertainment / Dawn Apollo Films Production, A Joseph Kosinski Film, F1 ® The Movie, distributed worldwide by Warner Bros. Pictures, in theaters and IMAX ® nationwide on June 27, 2025 and internationally beginning 25 June 2025.
Yahoo
a day ago
- Business
- Yahoo
SharkNinja Races into the Hollywood Spotlight with F1® THE MOVIE APXGP Team Sponsorship and Limited-Edition APXGP Performance Collection
The innovation engine behind category-defining Shark and Ninja brands brings its precision, power, and performance to the global stage as a partner in one of the summer's most-anticipated films NEEDHAM, Mass., June 09, 2025--(BUSINESS WIRE)--SharkNinja, Inc. (NYSE: SN), a leading global product design and technology company, is proud to announce its partnership with Apple Original Films' F1® The Movie, only in theaters and IMAX® this summer, from Warner Bros. Pictures. As a sponsor of the film's APXGP racing team, the collaboration brings SharkNinja's high-performance ethos to the fast-paced world of cinematic racing. This high-impact brand integration puts SharkNinja at the intersection of design, performance, and culture, celebrating shared values like speed, resilience, and precision engineering, all of which have fueled the creation of its category-defining products. "SharkNinja's partnership with F1® The Movie's APXGP racing team marks a bold step onto the global stage, showcasing SharkNinja as the innovation engine behind two consumer-beloved brands that have sparked excitement and created cultural moments of their own," said Mark Barrocas, CEO of SharkNinja. "Like the characters in the film, we're always pushing to do more, do better, and defy expectations - with precision, ingenuity, and an unwavering drive to keep raising the bar. Through disruptive, problem-solving innovation, our products have earned a place in millions of homes - and we're proud to spotlight the company and the team behind the breakthroughs that are transforming daily life and making a positive impact on people around the world, every single day." To bring this partnership to life for consumers, SharkNinja is launching the limited-edition APXGP Performance Collection inspired by F1® The Movie. This official film collection, available now, features sleek, modern black and gold versions of seven of the brand's most beloved products, including: The Ninja® CREAMi® Ice Cream Maker transforms frozen solid bases into ice cream, sorbets, milkshakes, and more at the touch of a button. From healthy to indulgent, the Ninja® CREAMi® can create frozen treats as unique as you are! Ninja FrostVault™ Wheeled Cooler with Dry Zone features FrostVault Technology for fridge-temp dry storage, premium ice retention, and rugged design—perfect for keeping food and drinks cold, dry, and organized on any adventure. Shark PowerDetect™ 2-in-1 Robot Vacuum and Mop with NeverTouch™ Pro Base is a 2-in-1 intelligent robot that powerfully vacuums and wet mops at the same time, so you don't have to. Shark FlexBreeze™ Pro Mist is an ultra-powerful indoor and outdoor fan with up to 70 ft reach, bringing the breeze with portable outdoor misting and whisper-quiet performance. Transforms from pedestal to tabletop, corded or cordless, with long-lasting battery. Shark PowerDetect™ Clean & Empty System delivers the best debris cleaning1 of any cordless vacuum, plus an Auto-Empty dock that charges and empties after every clean. Shark® SpeedStyleTM Pro styles salon-quality looks with professional power at home and no heat damage. Includes Scalp Shield — designed to protect new hair growth from extreme heat. Shark FlexStyle® Air Styling & Drying System easily transforms between a powerful, fast, no-heat-damage hair dryer, and an ultra-versatile multi-styler. Curl, volumize, smooth, dry. Moviegoers will see SharkNinja's sponsorship of APXGP, the race team depicted in F1® The Movie, when they experience it on the big screen. The limited-edition line launch will be supported by custom co-branded television spots and eagle-eyed viewers will have the opportunity to spot some SharkNinja favorite products in F1® The Movie. Each product in this collection was carefully curated for its commonalities with the race cars from Team APXGP: speed, power and technology. The SharkNinja limited-edition APXGP Performance Collection inspired by F1® The Movie is now available on and for a limited time. 1Based on Geomean of ASTMF2607 and IEC62885-2(5.5) vs cordless market. About SharkNinjaSharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit About F1® The MovieApple Original Films and Warner Bros. Pictures Present A Monolith Pictures / Jerry Bruckheimer / Plan B Entertainment / Dawn Apollo Films Production, A Joseph Kosinski Film, F1® The Movie, distributed worldwide by Warner Bros. Pictures, in theaters and IMAX® nationwide on June 27, 2025 and internationally beginning 25 June 2025. View source version on Contacts SharkNinja Contacts Public Relations: PR@ Investor Relations: IR@ Sign in to access your portfolio
CNBC
7 days ago
- Business
- CNBC
Sharkninja CEO: All of production can be made outside of China by yearend
Mark Barrocas, Shark Ninja president and CEO, joins 'Power Lunch' to discuss how the company's supply chain is shifting, how long it'll take to get operations insulated from China-U.S. trade tensions and much more.
Miami Herald
21-05-2025
- Business
- Miami Herald
Huge appliance brand leaving China to avoid tariffs
It's the kind of product you didn't know you needed - until you used it. Across TikTok, creators are showing off how they're transforming protein shakes, canned fruit, or even leftover coffee into creamy, soft-serve-style desserts. One popular video calls it "like having a FroYo shop in your kitchen." Others post "dupe recipes" for Cold Stone or Jeni's, sparking thousands of views and comment threads. Related: Tariffs to hit a grocery item already battered by price hikes The obsession has only deepened on Reddit, where entire threads are dedicated to swapping flavor hacks and sharing tips with new users. That kind of cult following doesn't just happen. It's the result of a product that hit a sweet spot - literally and figuratively - for consumers who wanted a better way to make their favorite treats at home. And while the online buzz is focused on ice cream, the company behind the device is now making a massive, behind-the-scenes move that could reshape how it builds and delivers its viral products. That company is SharkNinja - the maker of the Ninja Creami. SharkNinja plans to manufacture nearly all of its household appliances outside of China by the end of 2025, according to CEO Mark Barrocas. During the company's Q1 earnings call, Barrocas said, "Our high-quality, fast-turn, low-cost, and highly diversified supply chain has taken an enormous effort to achieve and stands as a key competitive advantage for SharkNinja." He framed this infrastructure as a central piece of the company's long-term strategy, especially as it works to reduce exposure to Chinese manufacturing. SharkNinja began plotting its exit from China back in 2018, when the Trump administration slapped steep tariffs on a wide range of Chinese imports, forcing companies to rethink their manufacturing footprints. Related: $500M supplement brand lands Target and Walmart in 2 years The company has since shifted production to a number of Southeast Asian countries, including Cambodia, Indonesia, Malaysia, Thailand, and Vietnam. By the end of Q2 this year, the company expects to have 90% of its U.S. volume manufactured outside of China. Barrocas noted that this shift has already helped improve supply chain flexibility - and that the company's cost-saving moves, from feature tweaks to supplier negotiations, are boosting profitability. While the Ninja Creami may be dominating social media, SharkNinja is playing a long game to protect its margins and reduce volatility. CEO Mark Barrocas told investors that tariffs have already cost the company "hundreds of millions of dollars." Rather than pull back, the company doubled down - ditching low-margin products, upgrading packaging, and repositioning itself with premium-priced launches that customers are still snapping up. Don't miss the move: Subscribe to TheStreet's free daily newsletter Barrocas pointed to the Ninja Luxe Café espresso maker, which jumped from $499 to $549 without hurting demand, becoming the top-selling espresso SKU in the U.S. just six months after launch. It's the kind of aggressive, multi-pronged strategy that separates SharkNinja from competitors still heavily reliant on China. And in a high-pressure category filled with supply chain risk, it may be exactly what keeps the brand ahead of the pack. Related: Birkin bag maker faces major problem The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
