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Japan's auto investment pitch fails to sway US in tariff talks
Japan's auto investment pitch fails to sway US in tariff talks

Nikkei Asia

timea day ago

  • Automotive
  • Nikkei Asia

Japan's auto investment pitch fails to sway US in tariff talks

Japanese automakers produced about 30% of autos built in the U.S. in 2024, according to MarkLines. (Toyota Motor) CHIHIRO UCHIYAMA TOKYO -- U.S. President Donald Trump's recent complaint that Japan "won't accept" American cars underscores the distance that remains between the two countries in tariff negotiations, with a proposal by Tokyo for lower duties based on U.S. production failing to convince negotiators in Washington. Trump last week announced a 25% tariff on Japanese goods, to take effect Aug. 1, slightly higher than the original 24% "reciprocal" duty announced in April. Washington had already slapped a separate, non-overlapping 25% duty on all imported autos, bringing the rate up to 27.5% from the previous 2.5%.

Nissan And Honda Could Join Forces To Build Trucks In America
Nissan And Honda Could Join Forces To Build Trucks In America

Auto Blog

time4 days ago

  • Automotive
  • Auto Blog

Nissan And Honda Could Join Forces To Build Trucks In America

By signing up I agree to the Terms of Use and acknowledge that I have read the Privacy Policy . You may unsubscribe from email communication at anytime. Autoblog brings you car news; expert reviews and exciting pictures and video. Research and compare vehicles, too. Mississippi May Make More Trucks Automakers are constantly fighting to keep cars affordable so their customers can keep coming back, and as economic factors cast larger shadows over the industry, the solutions being developed are becoming more radical. According to a report by Asia Nikkei, Nissan and Honda are discussing the possibility of collaborating on vehicle production, with the former reportedly considering using its underutilized Canton plant in Mississippi (responsible for the Frontier) to produce 'large models' for Honda. Specifically, the company is reportedly mulling the manufacture of pickup trucks for Honda, which would have Honda nameplates and be sold by Honda. Honda Ready To Step Up To The Big Time? Source: Kristen Brown/Autoblog Honda currently offers the Ridgeline as its sole pickup offering in America, and this is produced in Lincoln, Alabama. While it occupies the same midsize segment as the Nissan Frontier, it's a far less rugged proposition, with more car-like features and comfort. It's unclear if a new pickup would be a revision of the midsize recipe or a step up to full-size territory, but we suspect the former. Asia Nikkei quotes automotive research firm MarkLines, which reports that the Canton plant only operated at 57% of its capacity in 2024, far below the 80% threshold that a manufacturing plant must generally reach to avoid a loss. With Nissan struggling globally, any boost to production and income would surely be welcome. A Failed Merger, But Nissan Isn't Giving Up Source: Nissan One of the biggest stories of the year was the proposed merger between Honda and Nissan, but that fell apart due to numerous issues, one of which was reportedly a desire for full control by Honda. Since then, however, both Japanese automakers have been forced to refocus on the threat of tariffs, and Nissan is reportedly cozying up to iPhone maker Foxconn to save its Oppama plant from closure. U.S. President Donald Trump calls Japanese auto trade with America unfair, but more production on American soil may help to sway that opinion. Autoblog Newsletter Autoblog brings you car news; expert reviews and exciting pictures and video. Research and compare vehicles, too. Sign up or sign in with Google Facebook Microsoft Apple By signing up I agree to the Terms of Use and acknowledge that I have read the Privacy Policy . You may unsubscribe from email communication at anytime. Whatever happens, Nissan needs help. Its Canton plant won't be busy for a long time after two planned EVs were delayed. Honda is also making deals with the likes of Toyota to maintain a competitive edge after it reported a net loss of over $4 billion due to tariffs. With the future uncertain for all automakers, we may see more collaborative efforts of this sort in the future, but for now, neither Honda nor Nissan is confirming or denying that a joint pickup project is in the works. Stay tuned. About the Author Sebastian Cenizo View Profile

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